Miguel Martin
Analyst · BMO.
You are welcome, Tamy. Thanks for the question. I'll take the first part and let Glen take the sequential quarters. So I would say that there's -- as with all things with the consumer product, there are probably 4 primary reasons why we're seeing growth. First and foremost, the products are better. So if you look at the uniqueness of the attributes, if you look at the potency, if you look at the genetics and those new cultivars and what we're seeing on San Raf across the board are better. Takes longer than I would like for this reset to take hold. But so the overall proposition, I would say, is more compelling. Secondly, you correctly brought up distribution. We've partnered with what I consider to be the best and largest broker in Canada that has national coverage. Southern Glazer does a wonderful job for us. And every month, we're able to touch about 90% of the volume, which allows these new brands to get in. Third is, as you know, navigating the provincial buyers is hard. And so the fact that these new cultivars are differentiated, unique, higher potency has given us a higher success rate of getting them through that process, which particularly in Ontario, I think it's a challenge and you hear from everyone. And I think, lastly, the overall sort of consistency and as we see new being the most important thing that people are buying, the steady sort of rollout of these and seeing that not only in flower, but other brands, has started to bring some of the shine back to San Raf, particularly with budtender and store owners. And so we're going to continue to roll this out. We're really pleased with the coverage, so to speak, of our genetics. You're going to see everything from continued new cultivars and new genetics from San Raf and Whistler, but you're also going to see a lot of seasonals and you're going to see what we call collaborations.
The North 40, for those that are familiar with [indiscernible] that company, they are one of the preeminent [ craft ] growers. And for him to select Farm Gas and to be so positive about it and do so well, speaks to our ability to produce cutting-edge genetics. And I think for a lot of people that thought that big cannabis can't grow great, niche, high-quality flower, I think that's a testament that we absolutely can and will. Glen, do you want to pick up on the run rate from quarter-over-quarter?