Carlos Rodriguez
Management
It's a good question and something that we think about a lot, right, as I think one of the things we want to try to get is we talked about share of wallet, new logos, but we can expand our addressable market that is very helpful. And it really varies business by business. But as an example, we are, I think, in the early stages, I would say, still not ready. I think I'm not supposed to say anything about it. But we think that in the down market, there is part of the addressable market that we could do better with if we had a more kind of end-to-end digital product, if you will, in terms of - so this would be a complement to RUN, that would compete in a segment of the market that we don't compete in today. Likewise, if we go all the way to the up market and international with the acquisition of Celergo was intended to kind of bolster, I think, a market that is growing and that I think is expanded by our acquisition of Celergo. And the Next Gen platforms, if you will, are for sure intended to expand the addressable market. So for example, the Next Gen payroll engine, again with Workforce Now would probably be have more appeal to an in-house user, even though people don't think there's a lot of those left, there are still people who use kind of in-house software if you will. And I think that this Next Gen payroll platform combined with Workforce Now provides more control, which is something that for the last 20 years, when we survey the market, if you will to assess what's addressable, there was always this kind of outsourcing versus in-house. And I think what's happened is that, cloud technology has blurred that line, but there's still a line there. And the ability to have the payroll platform perform some other things that people want from a control standpoint when they're in-house, I think expands that addressable market. And then lastly, in terms of Next Gen HCM, I mean, clearly, the big play there and the big investment was to expand the addressable market in the up market for us, both the larger and more complex clients, but the clients who also had HR needs that, we were not necessarily able to satisfy with some of our older platforms. So definitely, I think, a lot of opportunity and it's a key focus of our strategy in terms of how we develop our products, is to expand the addressable market.