Jill Griffin
Analyst · Goldman Sachs. Please proceed.
Sure. Thanks, Jason. Yeah, it is a very noteworthy. Currently, everybody is talking about it and trying to figure it out. I think it's important to note that this is a nascent marketplace for our retailers and our brand, and as with all of these situations, because we're at the center, we are seeing both our retailers and brands navigate there, because they're part of this. So, on the brand side, because we either acting as their agency helping them determine how to spend their media and marketing dollars, we are strategically advising them how best to spend dollars in these emerging channels to get the best results. And also where we are their sales agency, because we're part of that sales strategy planning, we're having that same advisory role in that conversation. On the retailer side, where we are often their agency of record and helping them create plan, sell and execute major marketing platforms on their behalf, hopefully, helping advise them on how to package up their media solutions in a way that will be valuable to brands and then brands will invest. And then, obviously, change the retailer's objective in being an attractive media vehicle. So it's really, again, early days, in terms of how these media vehicles will develop, how they will be measured, how they will evolve, how brands expand. And, we're really excited to be in the center of conversation helping all of the parties navigate. And we feel that we will continue to provide that service in a more differentiated way as we start to develop custom platforms for the smaller, the mid-size, and the larger retailers. I hope that helps. Jason.