Yes. Greg. Yes, that's a good question, and I'm glad you asked because I think there's a lot of reaction to what's going on in the news, if you will, over the last couple of weeks. None of this should be surprising, frankly, because we're still living through the economic ripples from COVID. And if you imagine, as you know, and all of us know, there was a big drop in demand during COVID. And this reopening came on employment recovery plus some fragile supply chains led to broad-based inflation and then while the corrective actions were taken in the market with interest rate increases, inflation persisted, the spending remains strong and employment continued to grow over time. Now what you're seeing with most of that savings being exhausted, is demand slowing down, especially for the lower end of the socioeconomic spectrum. We've seen this probably earlier on the lowest end of the socioeconomic spectrum, but it's starting to creep up even into the lower middle class, if you will. So, what this has led to more broadly, is units being down, a channel shift to some of the more value channels, Max club, dollar stores. You're seeing impact on pack size, you're seeing growth of smaller packs being almost double that of standard and you're seeing a little bit more bought on promo versus recent trends, but more in line with pre-COVID. So not a dramatic change, but more in line with pre-COVID. So, I know there's a lot in headlines around the challenged consumer, and there is certainly a large set of consumers who are challenged economically right now and you're seeing unemployment even tick up a bit. At the end of the day, we remain focused on transforming our business to meet what we envision as a long-term, what I'll call more normal cycle within the CPG and retail space. When we get through this period of ripple impact from COVID, which I think we're still living through as we go through this year, I think we're well positioned to address that long-term trend, but also things short term. So, you've got need for sampling as people are trying to stimulate demand for units. You've got assortment changes based on some of the pack size dynamics I talked about and some of the price promotion. You've got a shift to private label which we are well positioned given the fact that we've got a private label business. And then you've got a need for better retail planning as it relates to price promotion so that retailers can capture that more economically challenged consumer.