James V. O'Donnell
Management
Okay. Well, Betty, it’s -- right now, I am pleased with the progress, I’m not thrilled with it. That said, our woman’s business in MARTIN + OSA has been very encouraging -- very. Our men’s business has not and -- but I have all the confidence that our men’s business, which is really the easier of the two businesses to correct, so I’m happy with the women’s business, we have upside opportunity with the men’s, and we continue to have tremendous upside in accessories. And we’re going to be in the accessory business in third and fourth quarter. That will not only add to top line but also improve our IMUs, and also our UBTs and all the other KPIs that we run the business by. So having said that, will third quarter be the watershed quarter? It will be a very strong indicator of how this brand is going to move forward as it relates to top line growth and also to profitability. Now, profitability for this year is reducing dramatically, as Joan stated earlier, our loss of last year of $0.21, so we continue to monitor it. It’s all built on very defined metrics, as we are measuring the progress at MARTIN + OSA. And as stated by Joan and myself, they have met their first quarter hurdle. Now, that’s one in a row, so we’ll see how it progresses forward but I would like to think third quarter will be a very strong indicator and fourth quarter could be the difference maker of really reducing the loss in 2009 versus 2008. As far as Aerie is concerned, we are very pleased with Aerie. One of the things that we struggle with somewhat in Aerie is we are constantly looking from expanded assortments. The customer feedback that we have on our latest research, they like Aerie. These young women like the brand. They want to see more of it. I mentioned Fit earlier in the presentation. This is a separator, a differentiator from the intimate apparel business and it gives the young woman one more reason to come in and we are expanding that line as we speak, and third and fourth quarter, especially third quarter, rather, you will see a real difference in the assortment in Fit. The bra category, which has been our strongest category, continues to be our opportunity category and we are really investing in a very serious way in that category. The underwear business, which is our day-in/day-out business, continues to be very strong. But we are seeing really strong indications now in our dorm-wear line and in some of our PJs and so forth, so Aerie has all the indicators both from a product assortment, as far as IMU and margin, to continue to move forward and meet the profit goals for 2009.