The very short answer is all the above, but it's a great question. You, Ramsey, for asking it. First of all, these are programs where merchants and sometimes manufacturers donate, if you will, parts of their margin to our borrowers to give them essentially interest-free or sometimes reduced interest loans. And it's very careful for a good reason, not paying interest at all, obviously, is a compelling reason for someone to pull the trigger on buying. What our merchants turn towards growth, like they frequently do in calendar fourth quarter, they look for ways to do promotions. There are a handful of well-understood ways of doing it. One such way is discounts, sort of, you know, your typical ten, twenty percent off. Compromises pricing integrity and teaches consumers to wait for the next ten percent sale. Channeling the same promotional dollars into reduced APRs or zero APRs is very powerful because on one hand, allows them to say, Hey. Here's a reason to buy. I'm Naomi. At the same well, at the same time saying the price is the price. We're not discounting. And so our long-time merchants know this really well. Some of our earliest merchants really pioneered this practice. We've since really industrialized this by creating tools where they can do this essentially with very little work on our part. And so that's what's on display. And we'd said, I think, in the last quarterly call that that's a thing we're going to lean into and we've delivered on that very strongly. Thing that's really worth highlighting here that's maybe it sort of doesn't mean the I immediately, we now have a very sizable audience that Yes. Fuel direct to consumer in our app and with our card, In for a long time, these promotions were largely available On our merchants' points of sale online. We have now offered them an opportunity to bring these promotions, essentially syndicate them across the entire of Affirm's surfaces. Which is to say they're available in our app on our card, and across many of the wallets where we're integrated. So you can see to the beginning of Affirm network syndication strategy really play out where the offers that we negotiate with merchants on our consumers behalf are available across all the programs. And you'll see this narrative repeated in things universal financing programs that I'm sure we'll talk about in a second. But it's really, really important to us. Us. The network is valuable because it is aware of the SKUs, aware of the transactions, and delivers great unique reasons for people to buy for consumers to buy on every surface where we play. So we we'll see more of this. You'll see things that are not immediately visible to the naked eye as we lead into the strategy. Thank you.