Max Roth Levchin
Analyst · Moshe Orenbuch with TD Cowen
I'm trying to parse all the really cool threads to pull on here. Actually, card is growing really well. So the meaning of the update for the avoidance of doubt was its kicking out and taking names, and we're very proud of it, and we got a lot more to go before we think it might change. The 10% attach rate is just a number. We'll celebrate more when it increases. The strategy with the card, I learned the hard way that I'm not going to front-run what's next for it, but it is an extremely active area of investment for us. So we have more coming -- more things coming, some really, we think, incrementally powerful boosters to this particular rocket are on the way. So we're pretty excited about what's to come there. I will not preannounce them now, but I'm still spending a lot of my time figuring out how to make the card even more compelling. You can see a little bit about the off-line category growth in the update, I think, and that sort of speaks to the fact that we are learning how to offer it in the right way to the consumer so that they remember to take it with them to places where they haven't used for e.g., a gas station, which is not a thing you can integrate online. In terms of 0s on the card, it's actually a [Audio Gap] more than anything, an amazing surprise and delight and frequency driver. So if you remember last call, we said that the really ambitious version of the card gets us to 10 million card -- a version of the card future is 10 million cardholders active and something along the lines of $7,500-plus transaction GMV per year. The current trailing 12 months of the cardholder is about $4,700. So I think the last time we dropped this number, it was along the lines of $3,500. This is across all Affirm services, so this is card and in all the other places where you might go, but card dominates that spend obviously [Audio Gap]. So we're not quite at the $7,500 but we're more than halfway there. And so there are many things that are coming together to make sure the card is the best expression of Affirm. So as far as I think I want to go right now, we're kind of long-winded on this one, but there's a lot to do, and there's some cool unexpected things that are coming soon.