Ken Bernstein
Analyst · Paul Adornato with BMO Capital Markets. Your line is now open
So, I’m not going to speak about any one retailer specifically, but we can talk about an ongoing trend, which is that what our retailers are telling us is, they need to be protective of and I talked about a blurring of channels. They need to be protective of and focus on making sure that they’re in front of their customer in a brand enhancing way through all of the different channels that is 21st Century retailing. And by the way, it’s not just fashion, so it’s not just the enclosed mall and apparel side, it’s almost every piece of business that we’re involved with. And the channels are not just bricks and mortar versus online, it’s enclosed malls versus street retail, it’s street retail versus outlets, et cetera. And, retailers realize that if they devote too much time and attention to any one channel at the expense of others, they regret it. So if all their focus is on factory outlets, which is a great business, their brand diminishes and they lose their ability to sell through in that channel. Any retailers who think that they’re going to be online only or online dominant, they’re missing the importance of bricks and mortar. So with that said, there is going to be high productivity locations and low productivity. The high productivity ones, whether they’re enclosed or factory outlet, or street or suburban and whether it’s fashion or food or discounters, et cetera, retailers are recognizing, they need to pick great locations that present their brands to their shopper when the shopper wants it and that means 24x7 live work play where the shopper is heading. I read in the journal, I think it was yesterday, a day before that the populations as they move and urbanize, there has been an increase of close to 50% in college graduates moving to the major cities. Retailers recognize that data and they shift accordingly. So there is a shift to street retail from a lot of different areas. There is even a shift and we talked about it in the past of online retailers to street retail. We’ve opened Warby Parker and Bonobos in Lincoln Park, Chicago accordingly. So all of those factors are at play and what retailers are recognizing is just opening stores for store sake is 20th Century. Now, they’re focused very much on picking the right locations, getting their brand in front of the customer and the kind of real estate we own, we think lends itself very nicely to that.