Scott DeAngelo - Allegiant Travel Co.
Analyst · Buckingham Research. Your line is now open
But, no. It's a great question. Traditionally, when we think about Chief Marketing Officers and marketing in this business, we think very traditionally, the top of funnel things, awareness building, driving bookings. And I think what my experience brings is really more around the areas that are really going to drive a successful ecosystem play, and that's one in and around loyalty. So, as we think about, how do we provide a functional and processing relationship benefit to our customers that makes them likely to engage, not just with the airline, not just with our current hotel and car partners, but ultimately with Sunseeker, ultimately with our sponsored partners, et cetera. And then the second, and probably the most direct from the last seven years of Worldpay, is really around how do you build a killer digital user experience that makes it easier for customers to search, to find, to plan, to book, and ultimately to buy in a very streamlined and frictionless process. And so, I'd say from the last seven years of leading product and revenue and data, and seeing data and technology come together for the likes of the Amazons and Netflix, the Ubers and the Airbnb, right and certainly even in travel and leisure, right, that confluence that makes you a winner when you look to move across the value chain and capture the type of economics that, as John put forward earlier, the likes of The Walt Disney Company are able to do.