Good morning. My name is Sarah, and I will be your conference operator today. At this time, I'd like to welcome everyone to the Alaska Air Group Second Quarter 2012 Earnings Conference Call. Today's call is being recorded and will be accessible for future playback at www.alaskaair.com. [Operator Instructions] I would now like to turn the call over to Alaska Air Group's Managing Director of Investor Relations, Chris Berry.

Thanks, Sarah. Good morning, everyone, and thank you for joining us for Alaska Air Group's second quarter 2012 earnings call. Today, our CEO, Brad Tilden; and our CFO, Brandon Pedersen, will share their thoughts on our second quarter financial results, our operations and our outlook for the remainder of the year. Several members of our senior management team are also here to help answer your questions. Our discussion today will include forward-looking statements regarding our future expectations, which may differ significantly from actual results. Information on risk factors that could affect our business can be found in our SEC filings available on our website. We will refer often to certain non-GAAP financial measures, such as adjusted earnings or unit costs, excluding fuel, and we have provided a reconciliation between the most directly comparable GAAP and non-GAAP measures in our earnings release. This morning, Alaska Air Group reported a second quarter GAAP profit of $67.5 million. Excluding the impact of mark-to-market adjustments related to our fuel hedged portfolio, we reported an adjusted net income of $110.8 million or $1.53 per share. This compares to a First Call mean estimate of $1.51 per share and to last year's adjusted net income of $89.6 million or $1.22 per share. Additional information about our unit cost expectations, capacity plans, future fuel hedge positions, capital expenditures and other items can be found in our investor update included in our Form 8-K issued this morning and available on our website at alaskaair.com. And now I'll turn the call over to Brad.

Thanks, Chris, and good morning, everyone. We're pleased to report a record second quarter adjusted profit of nearly $111 million, and this is our 13th consecutive quarterly profit. Despite ongoing concerns about the macroeconomic environment, demand during the quarter was strong, and that led to a 9.3% or $103 million increase in operating revenues. We, again, posted record load factors, continuing a trend that stretches back to 2009. Against the backdrop of 6% ASM growth, we posted a 2.2% increase in load factor and a 3.7% increase in consolidated PRASM, giving us confidence that we are managing capacity effectively. Our pretax margin also improved from 13% last year to 14.7% this year. The margin increase was due to revenue gains that were sufficient to cover increases in both fuel and nonfuel costs. With our leadership transition, some of you have asked if there will be changes in the strategic direction of the company. The quick answer is no. We put the 2010 plan together roughly 9 years ago, and it has been an excellent roadmap for the company and has led to much of the success we're enjoying today. So we know the importance of having a clear plan and clear goals that we can all align around. As we move forward, the 2010 plan is the big-picture plan, but underneath this overall plan, there are 5 strategic initiatives that we're focusing on. These are: first, safety and compliance. Nothing is more important. Second, people. We want to better connect with our employees and preserve our small-company feel, even as we grow. Third, over the next several years, our goal is to become the easiest airline to fly with and to become known for a hassle-free customer experience. Fourth is brand. We want to strengthen our brand and make it…

Thanks, Brad, and hello, everyone. As Chris said, Air Group reported a record adjusted net profit of $110.8 million compared to an $89.6 million profit last year. This result brings our trailing 12-month return on invested capital to 12.3%, nearly a full point higher than the 11.5% at the end of the second quarter of last year. While I'm certainly not providing earnings guidance, it appears very likely that we'll exceed our 10% after-tax ROIC target again this year. This would be the third year in a row that we've been able to do so. Our growing track record gives me confidence that we're making the right changes to our business that will enable us to reach our goal of an average 10% ROIC across the peaks and valleys of the business cycle. Adjusted pretax profit improved by nearly $35 million compared to last year. The improvement was driven by $103 million increase in operating revenues, partially offset by a $36 million increase in economic fuel costs and a $37 million increase in adjusted nonfuel operating expenses. As Brad mentioned, our pretax margin increased from 13% in 2011 to 14.7% in 2012, and our operating margin was just over 15%. Notably, this is the first time we've had year-over-year pretax margin expansion since the first quarter of 2011. Consolidated passenger revenues grew by $97 million or 10.2% on the 3 -- 6.3% increase in capacity and a 3.7% increase in PRASM. Yields were up just under a point during the quarter, with the 2.2 point increase in load factor being the main driver of the PRASM gain. The mainline business performed well this quarter. Mainline PRASM was up by 4.8%, even with a 4.4% increase in stage length. The industry, x Alaska, was up 6% on a slight reduction in…

Thanks, Brandon, and at this time, we are ready for your questions.

[Operator Instructions] Your first question comes from Hunter Keay of Wolfe Trahan. Hunter K. Keay - Wolfe Trahan & Co.: Brad, the 5 strategic initiatives, which I think you just recently unveiled within the last 6 months or so, they sound a lot like the strategies that are employed by JetBlue and Southwest, whose products are great, but the stock hasn't moved in 10 years, so -- moved up in 10 years. So what would you say if I asserted that there is absolutely no connection between happy customers and shareholder wealth creation in airlines, and to the contrary, maybe the opposite might be true, broadly speaking?

How do we say -- good question. One thing I would say is that look at the experience at Alaska Air Group in the last 4 or 5 years. What these 5 focus areas are really talking about are continuing strategies that when -- and find -- really identifying things that we are good at, the area -- places where we can win and exploiting those. I think there are a lot of what you've seen with the success of the 2010 plan that we're going to do in going forward. Just to recap them, safety is an obvious thing. We have to be safe. Alaska, the people, one, what we're really saying there is that our size is an advantage for us. With a smaller company, we can be closer to each other, we can be closer to companies. We'll execute better. Hassle-free, what we're really saying there is it's not an extravagant, onboard product. What it is, is being the -- it's genuine, caring service it's a easy, hassle-free customer experience. Brand, what we're saying is we've got to find a way to grow the market. And the last one, Hunter, I would think you would like, what we're really saying there is get the revenues and get the fares and the costs in line. Make sure there is a gap between what we're charging our customers and what it costs us to produce the product. That's what's that point's all about. So I think our response has been what we're really talking about is talking about the things where Air Group has some capability today to things that have really helped us over the last few years and producing what, I think, are close to industry-leading margins. Hunter K. Keay - Wolfe Trahan & Co.: Yes. You -- somehow may have worked. And I guess as I look at the balance sheet, I can't tell from the release, but I think you're net cash right now for the first time in 6 years, at least on the balance sheet, your CASM x fuel is going to be probably at an all-time low for your company this year, even with the recent guidance change. You're doing well operationally. You're going to get maybe another 20-ish percent EBIT margin in 3Q. So what are the things that the board considers when evaluating maybe more exotic cash deployment options? The specific metrics. Or is it softer? Is it more of a softer, qualitative discussion?

I think the -- I mean we do regularly at the board meeting look at all sorts of options to deploy cash from repurchasing stock, paying down debts, investing in aircraft, funding pensions and other ideas. I think the best practice for us here is to probably say that if and when we have some news there, we'll announce that news, as we've done for the last 3 or 4 years. But I think to speculate a lot further isn't probably in our interest.

Your next question comes from Helane Becker of Dahlman Rose. Helane R. Becker - Dahlman Rose & Company, LLC, Research Division: Just a couple of smaller questions with respect to mix. Has there -- have you noticed a change in mix in your business or would you still characterize being heavily leisure versus business? Could you maybe talk a little bit abou that?

Helane, it's Andrew. I think what I would characterize that is we're still very heavy leisure travel, and if anything, we're actually continuing to increase that. On the second quarter, we had a 45% increase in our Hawaii capacity alone. Helane R. Becker - Dahlman Rose & Company, LLC, Research Division: Can you say what that capacity is now? I mean Hawaii, Alaska and then Lower 48?

I think for -- at the Air Group level, for the full year, Hawaii is going to be 20% of our ASMs; Transcon and Midcon are going to be about 19%; and California, which is still a very big portion of our business is going to be a little over 20% as well. But those are the big categories, and then the State of Alaska is about 15% or so. Helane R. Becker - Dahlman Rose & Company, LLC, Research Division: Okay. And then just one last question with respect to business, have you seen any shift in Mexico whether people are going back there again or are they still avoiding it, especially from the U.S., and going to Hawaii instead?

So 2 parts to that question, I suppose. As far as the beach markets, the Puerto Vallarta and the Cabo, we've been very pleased with those markets. We're not seeing any issues at all on the demand front, so things are stable and good there. Then on the Guadalajara, Mexico city, we've seen some industry capacity changes and we're feeling very good about those markets, and they're performing very well at this time. So in short, we haven't seen anything majorly negative as it relates to Mexico.

Your next question comes from Michael Linenberg, Deutsche Bank.

I got 2 questions here. The first for Andrew. Can you just run through some of the competitive changes in your core markets and some of the things that come to mind are some of the new Virgin service in and out of Portland. But when you look at third quarter, fourth quarter, if you can just run through some of the pluses and minuses?

Yes. Mike, in general, I think the third quarter -- we look at this as sort of a weighted-average capacity changes of other airlines in our market. I will say this summer, it's just marginally up as it relates to the summer capacity. But as we look into the fall, we're, again, continuing to see industry discipline as we've -- the fall is traditionally weaker, so we're actually seeing the competitive landscape somewhat flat. Specifically, as it relates to competitive pressures, there's 2 areas. The first is Canada, which is less than 3% of our network. But we've seen 10% capacity increase from Canada into the West Coast, which overflows out Seattle, so we've had some pricing pressures there. And you've mentioned -- and really it's Portland. I look to -- there's sort of a capacity party going on there, which, I'm not sure why, but the reality is United, Virgin and Spirit have all increased capacity there, and we're dealing with that. But overall, on a network basis, I would say competitive pressures are, other than a few pockets, are fairly stable at this time.

Okay. And just my second question, and maybe this is more to Brad, the -- some of the reconfiguration going on at Sea-Tac, it looks like you may be getting some additional gates. How does it shift around your space and will we see your facility costs go up there and what's the timing?

Mike, this is a good chance for Ben Minicucci, our Chief Operating Officer, to get into the fray.

So we are going to consolidate -- we're in 3 concourses right now. We're going to consolidate at 2. And we're not adding more gates, we're actually going to let go of gates and put the majority of our operation in 1 concourse. And we're going to do 2 things: we're going to improve our customer experience; and actually improve our operational efficiencies tremendously. So we don't expect our costs to go up. With LAT6, for example, with that investment, our costs have actually come down from a cost-per-employment perspective. So we plan to do some investment, but we intend to keep our costs very much under control.

When is that fully online?

We begin next year with the airline realignment. We expect this project to probably last 4 or 5 years before it's all done.

Your next question comes from Duane Pfennigwerth, Evercore Partners.

I just wondered if you could qualify some of the other comments we've heard on the earnings calls. Specifically, with regard to closed-end bookings, are you seeing any change in the tempo on closed-end bookings? And if not, why do you think others might be saying that?

Duane, this is Andrew. I'm not sure I can specifically comment on what the other carriers are facing. I think for us, summer, we're sort of reaching a little bit of a glass ceiling here on load factor. Summer is extremely full. We ran nearly 89% last year in the mainline. We're going to do the same again this summer. The only changes in our booking pattern is last year, where we knew we sold some seats too soon, we've held out a little bit more. So other than that, we're seeing nothing unusual at all other than our own manipulation, where we've learned from some lessons last year in the demand patterns. So they're very stable from where I sit and no major issues.

Duane, this is Brandon. I'll chime in with one of the things Andrew mentioned, really high load factors in the summer. This is one reason why we're so excited about the 900ER coming in. The cost profile of that airplane is going to be great. But for months like July and August, it will allow us to add and accommodate more capacity, too.

And can you give us any qualitative comments on bookings, trends in markets where you're going to be competing with Allegiant to Hawaii?

Duane, I suppose a couple of things. We basically compete with them in Las Vegas from Bellingham, as well as Hawaii and their new announced service. I think what I would say is, is that what we've seen, again, as I've shared on earlier calls, Allegiant has helped open our mind to really where the significant amount of demand in Canada on the lower British Columbia area, where costs are very high out of Vancouver. And so even our Bellingham-Maui flight, I can tell you, we've already booked at 50% in November, when we're launching service. So overall, we found that there's been a good demand for our product, which is actually, in some cases, has higher frequencies than our competitors.

And that 60%, is that an acceptable fare or those discounts relative to the rest of your system?

With -- there's obviously the introductory fare in that, so as we move forward. But from history, our Honolulu, Bellingham as well as our Vegas, we've found them to be performing within our guidance and our standards. So no real concerns.

Your next question comes from Jamie Baker of JPMorgan. Jamie N. Baker - JP Morgan Chase & Co, Research Division: Brad, one of your targets is being the -- I think you said the easiest airline to fly, embracing technology and what have you. I'm obviously familiar with your track record in this regard, but I was kind of hoping you could add some color on what the ideas might be for incremental improvement going forward. I mean, are these simply going to be aspects that make flying lower hassle or are there some actual revenue or cost opportunities we should think about? In other words, does this appeal to analysts or merely to customers, passengers?

Jamie, Ben Minicucci here. I'm leading that initiative. The initiative has 4 pillars. One is a mobile pillar, and I'm working with Joe in terms of taking advantage of all the mobile technology in the next few years. The second pillar is our airport technology and our airport processes. So what we want to do is get customers from the curb to the gate and to the seat very quickly without -- with the least amount of hassle of getting -- checking bags and getting to TSA, which is our third pillars. We're working with TSA to really optimize that experience with TSA. And the fourth pillar is just looking internally, looking at all our policies and procedures, our boarding process, our deplaning process, anything that takes up a lot of time, that is a customer friction point. So those are basically the four, and we're well on our way.

I think if you look at the last -- look at Air Group for the last couple of years. We've had extraordinary improvement in things like on-time performance, which our customers want. But when on-time performance improves, all of a sudden you can schedule all of your resource a little tighter. You can schedule gates tighter, airplanes tighter, your crews tighter. I think of other parts of technology which Alaska has really led. 5, 6 years ago, ticket counters was the big, long line with 20 positions upfront. Now customers can walk right through the ticket counter areas, drop their bag and keep moving. It's extraordinary. I don't have the number top of mind, but it's -- our CSA productivity is something like double what it was 10 years ago. So that's kind of what's underneath all of this, is that there's simply not enough profit in these tickets for the -- to deliver airline services the way they used to be delivered. And so let's fully streamline this, give customers exactly what they want, but I think we will also give analysts exactly what they want as well. Jamie N. Baker - JP Morgan Chase & Co, Research Division: Okay, good. And second, to follow up, I'm not interested in your views on consolidation because you've been very forthright, very clear in the past on that topic, so I don't want to beat a dead horse. My question is simple. Have you received an MDA from American Airlines?

Jamie, our General Counsel's in the room. He's shaking his head. So I appreciate the question, but we're not going to respond. Thank you.

Your next question comes from John Godyn of Morgan Stanley.

I just wanted to kind of reconcile some of the demand commentary we're hearing. Brandon, I think you noted that things look relatively stable, which is kind of a qualified statement. But then, Andrew, you mentioned you're seeing no changes at all. And then on the other hand, your advance book factored guidance is a little bit lower than prior. Is there something going on with yield management that kind of reconciles all this stuff? If you guys could just elaborate a little bit, I think it would be helpful.

John, it's Brandon, I'll start. I guess I'm pleased that you're actually paying attention to what I have to say. Because -- I didn't mean anything specifically by using the qualifier relatively. I think it's fair to say that the demand environment looks good. And I will ask Andrew to elaborate on that, because I think it all does hang together.

And John, maybe as you've seen, our load factor gap for July is basically flat where it was up 2, 3 points a number of months ago. The major driver for that is we have such a significant increase in our Hawaii network. They book a lot further out. But we will end up with the same very, very high load factors this summer as we had last year, and because our network is changing, we're just selling some of those seats a little earlier than you saw last year. I will say, last year, we had some learnings where we held out in certain markets for the fare at the higher level, and it didn't come. So this year, we said with fuel abating over a little bit, we've decided to sell that a little earlier. But at the end of the day, we'll be about where we were last year as far as loads.

Okay, that's really helpful. And how much visibility do you have into September?

As far as September goes, we're looking into the eye of the summer demand right now. September is a little ways out for us. But right now I'm not seeing anything significant or concerning as it relates to the demand picture. But again, it will become clearer over the next month. It's still a little hazy right now.

Your next question comes from Savi Syth with Raymond James. Savanthi Syth - Raymond James & Associates, Inc., Research Division: Just wondering on San Diego, it's -- I noticed that the seats kind of coming out of San Diego have increased quite a bit since 2010 and maybe back above the prerecession levels in that market. Are you kind of trying to build a hub there? And I was wondering how the progress is going?

Savi, this is Andrew. We've been in San Diego a long, long time, and what you've seen there is just a continued increase. You've seen Hawaii start, you've seen more Mexico go in, and then more recently, you've seen like a San Diego-Orlando, which is a large leisure market that has today no nonstop service. Additionally, you see regional service increasing. And I wouldn't call it we're building up a hub, but I think what we're doing, as we've shared, is continuing to expand our footprint on the West Coast and in areas that we believe make sense for our brand. I will say just really excitedly that all of our San Diego regional service started right out of the gate in a profit. Literally, I know it's summer, but that was just very encouraging for us. Savanthi Syth - Raymond James & Associates, Inc., Research Division: And then a follow-up on demand. If I may ask it slightly differently, is demand looking maybe softer or stronger versus what you saw a couple of months ago?

I think if I was just to reflect on demand as I sit here today, when I spoke to you a quarter ago and as I speak to you today, I've seen no change and I would characterize it as stable and fairly healthy. That's how I would characterize it from -- for our network.

Your next question comes from David Fintzen of Barclays.

A quick question on the fleet, and I appreciate some of the changes you walked through in the script. But I was curious on the roles of 737-400s play in your mind. I mean you're still going to have 16 of them out in 2014. And how much flexibility -- and I think most of those are leased, how much flexibility in that fleet do you have to sort of use it to adjust the growth profile, should you feel like you need to or should the demand environment necessitate? And I mean is that kind of the flexibility in the fleet or should we think about more sort of deferrals and moving around deliveries like you've done recently?

David, it's Brandon. I'll start with that. I think there's a ton of flexibility in our fleet. And I think you're right, the 400s play a part in that. You're also right in that most of them are leased, but to the extent that we see opportunities that we want to take advantage of to smooth out growth a little bit, we can extend those 400s at what are looking to be pretty attractive rates. We also own several that we could sell if we want to. We own most of our 700s. We could sell those if we wanted to have some flexibility on that side. But we see the 400s staying around here for several more years and they do offer flexibility for us to adjust capacity up and down.

Okay, great. And then just one little one. Can you disclose what the bad fees were in the quarter?

Sure. Joe Sprague has those numbers handy at his fingertips.

David, Joe Sprague from Marketing. Year-to-date, we have generated 60 -- $76 million off of bag fees. That's down about $4 million from the same period last year. In line with our expectations, I think we're continuing to see some changes in customer behavior when it comes to checking baggage, both carrying more on and then we have also more elite customers that are not charged for bag fee, both from ourselves and our Alliance partners as well. So we're addressing that in other areas of ancillary activity, but thankfully, it's trending about where we expected at this point in the year.

Your next question comes from Glenn Engel, Bank of America.

A couple of questions. One, you mentioned Horizon, the RASM slightly down. What's holding Horizon's back relative to -- Horizon back relative to Alaska?

Glenn, Horizon unit revenues is a little bit complicated only because you may recall in Q2 of last year, we basically did a full fleet transition. So horizon got out of the CRJs, went down to its 48 aircraft. We actually shrunk the network, shrunk the stage length and also with the things going on. So as you look at the unit revenue performance, we had 19% or 15% increase last year. Going forward, it won't be until the fourth quarter that all normalizes. What I will say about the regional business is that the revenues we generated this quarter earned us the same strong profitability as we earned last quarter and I have no concerns at this time, other than some competitive pressures in Canada on the regional network.

Second question for Brandon. The incentive pay, what has the number gone from what to what, and is that mainly the biggest increases that's thrown into the third quarter or is it spread out over the 2?

The increase is spread out over the 2. We took a little bit of that in the second quarter and we'll see a lot come through in the third and the fourth. I think there's a chance that we might see incentive pay at roughly $90 million this year, if we continue to track like we're tracking. Just to give you some historical context on that, last year, we were at $72 million and the year before that, we were at $92 million. So these are not unprecedented levels, certainly, and it's actually a great thing because it reflects the fact that we're exceeding goals in lots of different areas, and our employees should feel really good about that.

And finally, the excise tax gave you a benefit last year. Can you quantify that for us?

This is Andrew. I don't quite recall. I think internally, as you know, we didn't charge that. The revenue impact of that was basically spread out. Those bookings were spread out up to 330 days. What we believe it gave was more of a brand low-fare presence versus major incremental decrements in revenues. In short, I don't think it was material. So...

Andrew, I remember there was an analysis done to say did we make up with volume what we lost in not raising the fare to cover the tax. I remember it was positive to the tune of a few million bucks.

Your next question comes from Kevin Crissey with UBS.

Brandon, I think you said that you were somewhat disappointed overall in kind of flattish cost with the amount of capacity growth that you've had. If that's the case, what specifically can you do as you look forward, what areas or opportunities for some cost reduction by line?

I am disappointed and I'm not -- it's a big-picture disappointment. It's disappointed with the fact that we're going to be roughly flattish for the year on 6% growth, and I would love for this company to get to a point where we can have 6% growth and leverage that into 2% unit cost reduction, for example. And unit cost reductions are really hard. It's probably fair to say that all the easy stuff has been done, but we're not without additional opportunities going forward. I mentioned the 900ER. I think that's a really powerful thing that we can have to reduce costs going forward. I think there's lots of good stuff happening on the Alaska side and the Horizon side, and I'll ask Ben and Glenn to chime in on that. That will continue to make incremental improvement in unit costs. We know we need lower cost to be successful long term, but it's a slog. I will tell you that. Ben, Glenn?

Kevin, Ben here. So on the operations side, I can tell you, we have CASM readily in our sites. And of course, 3 levers for us: one is on the labor productivity; aircraft utilization; real estate and of course, the 737-900ER is going to have a huge benefit. But quickly, productivity is -- we've worked on it for the last 3 years. We've made significant gains. I'll just give you an example. Pilot hard time went from 62% to 66%, a 4-point gain, which is about $20 million of cost reduction, and of course, we see more of that in the future. Aircraft utilization's up an hour a day over the last 3 years. And real estate, reducing our footprint, going to lower cost airports, improving gate utilization. Just moved from Miami to Fort Lauderdale, took $1 million out of our cost bucket. But those are things I get on the operation side. We know we have a big driver on CASM, and my team, and I'm really grateful for our employees. All of it what Brad said. Because we run such a great operation, we're able to tighten things up and we're very laser-like in our focus in making sure we put the emphasis in the right places.

Glenn wanted to add his thoughts on that too.

I just thought I might reflect on Horizon's progress here as well. Back in 2001, we had an $0.185 CASM x at the Horizon level, and we're down to $0.125 now. A good portion of that has come from the business transformation plan, the simplification to a single-fleet type and a number of other things that we've talked about over the last several quarters. Looking forward, we're still very focused on our pilot productivity and cost efficiency. And in particular there, we're moving to flight attendant and pilot basis from 2, which we will -- we'll be able to bring down our cost substantially in terms of hotel costs, improving hard time and reducing per diem expense. And on the maintenance side, we've put a lot of investment into improving the reliability of the Q400. Now it's time to start realizing the benefit of that in terms of improved cost efficiency on the maintenance side.

And then big picture, you might be interested to know the thing that we've been talking about internally, what we call ROIC line of sight. And basically what that is, is a project where we're saying, let's know with certainty what the invested capital base is going to be over the next couple of years. Let's make reasonable revenue assumption and then we'll have a cost plan that's very connected to that so we can ensure that we're delivering on our ROIC commitments. And so it's all about knowing where the -- knowing where we're going, having a reasonable expectation of revenue and then getting the operating folks really connected on the cost side to make sure that, that happens.

Your next question comes from Steve O'Hara of Sidoti. Stephen O'Hara - Sidoti & Company, LLC: Could you just talk about in terms of Hawaii, I mean you said it's going to be about 20% of your ASM this year, I think. I mean is this something that we should expect to grow kind of at the same rate as your overall capacity going forward or do you still expect some sort of accelerated growth?

Steve, this is Andrew. Well, actually, on the Hawaii side, it was well over 50% and it's been coming down. In short, you should definitely not expect to see Hawaii continue to grow relative to the rate that we've been growing. I think the opportunity there is becoming largely fulfilled. As I've said, we are very committed to supply the seats to demand. That's not to say there's not some more opportunity, but I think over -- as we look over the next few years, we're going to be continuing to look for opportunities, but the Hawaii growth will start to abate.

Steve, I'm sure you remember, March of 2008, both Aloha and ATA filed for bankruptcy, and unlike other bankruptcies, they quit flying almost overnight within a couple of weeks. And that 20% of the Hawaii market was gone immediately, and that's really the hole that Alaska has come in and filled. And as Andrew said, there still are opportunities in Hawaii, but the hole has largely been filled at this point. Stephen O'Hara - Sidoti & Company, LLC: And then [Technical Difficulty] and in terms of your ancillary revenue per passenger, can you tell us where it is now, where it's kind of tracked the last year. And it seems like some of the other airlines are maybe -- they have higher fees than you guys do and it seems like maybe there's some quick gains to be made there, if you guys kind of match with the -- a lot of the industry does.

Steve, this is Joe from Marketing. On a per passenger basis, we're at about $11.60 today. That is trending down from a little over $12 a year ago for the same period. Yes, we mentioned the bag fees already. We have actually seen some positive gains in ancillary revenue with our buy onboard food and beverage program, where we've made some nice enhancements recently and also with our hotel sales, our direct hotel sales for hotels and packages that we sell to customers primarily at alaskaair.com. And we think there is some more that we can do there. We have some guiding principles that we apply to ancillary fees, and one of our primary principles there is to make certain that what we're charging extra fees for provide a major value to our customers, and heck, even with our bag fees, we feel we achieved that because we still have the industry's only baggage service guarantee. And those other areas that I mentioned, whether it's food and beverage, hotel, et cetera, certainly check that box as well from a value standpoint. So as we think about fees or other types of fees we might charge, we do apply that filter, and I think that's what we're going to stick with going forward. Stephen O'Hara - Sidoti & Company, LLC: Okay. And anything in terms of being able to unlock additional -- do you see close and low-hanging fruit in terms of unlocking additional ancillary opportunities?

I guess the one trend that we have seen been a little bit encouraging here this year is the hotel sales. We sell both a la carte hotel at alaskaair.com and then prepackaged sales. As we've grown our presence in Hawaii, obviously, a big leisure destination and most folks going over there on vacation has been a nice opportunity for us. And we have seen significant growth year-over-year in terms of our Hawaii hotel activity. And so there's more we can do. In fact, there's a lot more we can do in that area. We're looking at some further enhancements for our website that would enable that, and so, I think that's one thing that we're focused on. Stephen O'Hara - Sidoti & Company, LLC: Okay. I guess -- and then just quickly, in terms of your -- the way you package hotels and sell them, I mean is it similar to Allegiant's model of the way they do it, which I'm sure you're familiar with?

Yes, it's a -- we have a couple of different models that we deploy. One is where we offer a package deal. We get rates from hotels and other ground vendors at our destination, package them with the air and sell one package price. And then we also have sort of an a la carte option that we offer at alaskaair.com, where folks can buy hotel and car rental for any destination in our system on just an ad hoc basis. And I think our opportunity going forward is to create a better customer experience in terms of how they purchase those products. We don't currently hold any hotel inventory, so there's no risk there, but that's our current hotel set-up.

This is Brad. I might just add to that, we -- I don't think it's a near-term opportunity, but we do kind of fundamentally believe that Alaska is a trusted source, and over time, 20% of our revenue dollars are people going to Hawaii, and over time, we should be able to grow that business. We should be able to put a lot of hotel and a lot of car volume through alaskaair.com. I don't think it's going to help us in the next -- it's not going to materially change our earnings in the next quarter or 2, but over the next several years, that's a big business opportunity for us that we should be able to realize that benefit.

[Operator Instructions] Your next question comes from Dan McKenzie of Rodman & Renshaw Securities. Daniel McKenzie - Rodman & Renshaw, LLC, Research Division: I guess going -- coming back to the ancillary revenue question, perhaps from a different angle here. How are you thinking about the puts and takes of unbundling the product a little further? And I guess from an Alaska perspective, does it drive demand and revenues or given how you've established your brand, would it -- is the sense that it might dilute the brand and revenues?

I guess -- this is Joe again. I would say, Dan, that we're watching the industry trends very closely. We look at results from a lot of the key industry surveys, the most recent of which, of course, is the in-depth J.D. Power survey that came out. What is obvious is that customers continue to have a strong distaste for fees that don't bring value, that don't represent some measurable enhancement in the service. And so that is right now a guide for us as we think about different fees that we might charge or this notion of further unbundling of the product. So our model where we do charge some fees, we try and track them into something that brings value to the customer. That's worked well for us, and we think there are, as Brad mentioned, on the hotel side, some additional opportunity to grow some of those specific areas. But I think a further unbundling has some risks associated with it from a customer acceptance standpoint. And as we try and grow our brand, grow our presence in some new markets and help to get Alaska better known, I think the position that we have right now with fees is where we want to stick. Daniel McKenzie - Rodman & Renshaw, LLC, Research Division: Understood. And I guess given the focus on unit costs, as you look ahead, does that rule out for you folks accounting plus longer term?

No, I don't think it does rule that out. It's -- I think this whole unbundling question and products like that, I think the right answer for us is to be -- we need to be students of the industry, we need to be thinking about this stuff and learning. So if economy plus was something that we believe that there was a demand for with our customers and that it was profit positive, that's something we should look at. Not trying to hint that we are, but I just -- I wouldn't say you should rule out ideas like that.

There are no further questions at this time. I'll turn the call back over to Mr. Brad Tilden.

Okay. Thank you, all, for joining us today, and we look forward to talking with you next quarter. Thanks. Goodbye.

This concludes today's conference call. Thank you for participating in today's conference. This call will be available for replay beginning at 11:30 p.m. Eastern Time today through 11:30 -- sorry, 11:59 p.m. Eastern on August 24, 2012. The conference ID for the replay is 37715975. The number to dial for the replay is 1 (800) 642-1687 or 1 (706) 645-9291. Also, the call will be accessible for future playback at www.alaskaair.com. You may now disconnect.