Matthew E. Winter - The Allstate Corp.
Analyst
Sure. Good morning, Jay, it's Matt. Thanks for the question. So the growth plan is I'm going to oversimplify it probably, but first understand that it's in two large buckets. Remember, when we reported growth, we're not only talking about new business growth, we're talking about increased retention. As John mentioned in his earlier comments, retention can actually have a greater influence on overall item in force growth than new business. So we have five buckets of growth initiatives under the new business side, and three under the retention side. On the new business side, it's pretty basic. We're trying to do five separate things. Number one, increase distribution capacity that's more exclusive agencies, more licensed sales professionals, especially in underpenetrated areas like the Heartland and parts of the United States where we do not have appropriate level of market share. Number two, we want to make the distribution more productive and efficient. And that's through the use of technology, use of data and analytics, better lead generation, and more sophisticated segmentation. The third is to get that distribution more engaged and investing in their businesses. And that's through some redesigns and enhanced compensation and recognition programs, the additional support and coaching. Four, we want to provide them better priced and higher value products to sell. So that's using more sophisticated pricing techniques, better underwriting to improve their close rates. And fifth is to drive more quotes to them, so with better marketing and more segmented marketing. So on the new business side, it's pretty basic, more points of presence, capable of quoting more and closing at higher close rates. On the retention side, there's basically three components: Better onboarding, so that first experience with Allstate after they make the purchase decision is a positive one, better advices service throughout the course of their relationship and that means things like annual reviews of their coverage, it means appropriate amounts of touch points with the customer to ensure that they're happy with their service. And finally, on retention, less rate shop, more stable rate environment, so less triggers for shopping. So we think the combination of all the work we're doing on the new business side, and the retention side has started to show up in our numbers, that's why you're seeing the increased retention and new business rates. And we expect that to continue as we further execute on the growth plan.