[00:39:34] And look, the reason the rationale behind that is pretty simple, I think that if you know, the R&D in the product and the product management was to, to a large degree, segregated previously because, you know, product manager, just for example, product manager of the home secure product is a different person. And the product manager for four already product and same. Of course, the Rennard Group is a bunch of guys working on the undeveloped, continuing, developing and supporting the DPI product. And other people are supporting Rhino Network, Secure Home, Secure Products. I think the big the the big difference here is bringing bringing leadership to both these groups. That is focusing on each one of them. But both, Kiran. And you are focusing on on a is I would call it a more well defined and targeted a use case customer audience type of sale type of business, I would say. And therefore, they're in a better position to to innovate, to find the right vision going forward, find the right value of how we create value, not just tomorrow morning, but how do we do this properly and how do we advance the products and the strategy properly to be much more successful a year or two or three years down the road. [00:41:08] And that's why we made this this difference now. We didn't do it in sales and support, honestly, because of scale. We are you know, we don't have we don't have many people in different geography and we have many people spread around the world. But if you want and you know, in Australia, we have a very small team. In Japan, we have a small team and et cetera, et cetera, go geography by geography. And had we segregated them and made a is a lot smaller team for sales and and a lot is security for sales and for support, we would have no one have to increase significantly our expenses because we would have to duplicate and number two, which is even a lot more important, we would have lost a lot of leverage on dealing with the operators to whom we are offering both product lines. So at the end, we decided to do it this way and gain the proper focus vision going forward. Quick response to changing market conditions and so on on the product lines. But keep the sales and customer support you globally, globally and regionally targeted as they are today. [00:42:33] I hope that explains that a bit more.