Gerry Lopez
Analyst · Ben Mogil from Stifel. Please proceed with your question
Well that’s a great question, not thought of it. For us what really moves the needle is the availability of tickets in more websites. The notion that existed in our circuit a couple of years ago that any one building you can buy the tickets for that building in only one website that’s what was broken. We’ve now burst it through that. And frankly in my humble opinion the more places you make the goods available the more likely you are to increase your sales. Beyond that, so combination of those guys will see, it’s really about making the tickets available in Fandango, MovieTickets, our own website, another that we are negotiating with. Beyond that what I will tell you is that the behavior is rather interesting. Just this weekend, just Friday, Saturday, Sunday, that we just had, the biggest movie, the John Wick, right, 28% of our sales were online. For Gone Girl which had now been out three weekends, 43% of our sales were online. So that kind of tells you that customer, the audience matters a lot. Gone Girl of course it’s more, it’s a different kind of audience than John Wick even they are both rated R et cetera, et cetera, but one clearly appeals to an older audience than the other does. And you see that older audience skewing towards the web. Why? Because they don’t want to get to the box office and not have a ticket and they rather get to the box office with a ticket not only that but it will be a reserve seat. So, those kinds of customers are going to go into web. So, we’ll see those kinds of variations, 28% all the way to 43%, 44% based on the content as well. So for us really matters that it’s available and the people that it’s easy and the people can get to it, so that when they feel they’re making the plans for the weekend and they feel like going to the movies, the conversion to back sell them a ticket is immediate and right away.