Ido Schoenberg
Analyst · John Park with UBS. I'm sorry, John Park with Morgan Stanley
Thank you, John. This is a great question, which I'm happy to answer, of course. As you know, many of those clinical programs operate today as a stand-alone, which means that the sponsors need to integrate them and engage patients separately. So if you have an MSK program, for example, you need to hear from the MSK vendor independently, they need to acquire the consumer, then they need to report on the results and this result is not integrated with the whole person with integrated care. And in some cases, the back problem may have some relation to your compliance as a diabetic patient and so on and so forth. So our ability to basically create one type of engagement that is extremely personalized, delightful and easy and then connect that in a very simple way to the entire set of elements, the entire care continuum through various program is extremely helpful, first and foremost, for patients and members, but also very efficient in way of customer acquisition cost. In addition to that, many of the sponsors are struggling to stitch together the outcomes, things as basic as identity of members between the different programs is a real struggle. We solve for that. So we add -- we bring a report that brings together all the programs so you can see your entire individual, and of course, the entire cohort as well. From the vantage point of the clinical program vendor, when they are integrated on our platform, they get a steady stream of members that they didn't spend to acquire, if you will. And in addition to that, they can refer the patient and also get referred patients or members to them in order to basically treat the patient holistically and that creates stickiness. So I would say that in essence, the -- our ability to create this ecosystem and allowing the sponsor to take out vendors that don't perform and replace them very easily without changing the experience and the infrastructure for the members is really helpful for all players. As it relates to the business model, because we are saving so much for each clinical vendor, they are happy to share with us the enablement revenue of bringing these patients to them and that translates into high margin, very sticky revenue for Amwell without taking anything away from the cost to the sponsor. The cost of the sponsor remains the same. So it's really a win-win-win for all parties.