Good day, and welcome to the Abercrombie & Fitch First Quarter 2014 Earnings Results Call. Today's call is being recorded. [Operator Instructions] At this time, I would like to turn the conference over to Brian Logan. Mr. Logan, please go ahead.

Thanks, Mark. Good morning, everyone, and welcome to our first quarter earnings call. Earlier today, we released our first quarter sales and earnings, income statement, balance sheet, store opening and closing summary and updated financial history. Please feel free to reference these materials available on our website. Also available on our website is an investor presentation, which we will be referring to in our comments during this call. Today's earnings call is being recorded, and the replay may be accessed through the Internet at abercrombie.com under the Investors section. The call is scheduled for 1 hour. Joining me today are Mike Jeffries and Jonathan Ramsden. Before we begin, I remind you that any forward-looking statements we may make today are subject to the Safe Harbor statement found in our SEC filings. After our prepared comments this morning, we will be available to take your questions for as long as time permits. With that, I will hand it over to Mike for some opening remarks.

Good morning, everyone, and thanks for joining us. In what remains a difficult teen retail environment, we are pleased that earnings for the quarter were in line with our expectations. Overall sales for the quarter decreased 2%, which included strong growth in our direct-to-consumer business, and comparable sales continued to head in the right direction. We saw significant sequential improvement in our female business, which comped in line with the male business for the first time in many quarters, and in our Abercrombie & Fitch brand, which comped down only slightly for the quarter. We continue to be pleased by the results from our recent expansion efforts in Asia. Our Hollister stores in China continued to comp positively and our new A&F flagship store in Shanghai opened in April to huge crowds and strong sales, which exceeded forecast. The flagship opening generated 500 million social media impressions and added over 30,000 new web followings -- followers, and we believe will continue to support our growing brand awareness in China. For 2014, we plan to open 4 additional stores in China, including a mall-based A&F store in Chengdu, and are preparing for an accelerated rollout for both brands in 2015. In addition, our direct-to-consumer business in China has been growing at a very fast rate and will be further boosted when we introduce a local website and local fulfillment in the fall. This is a further example of the significant investments we are making to build our international DTC business, a critical component of our long-term strategy. In Japan, 2 Hollister stores are still producing volumes significantly ahead of initial forecasts. For 2014, we plan to open 2 additional Hollister stores in Japan, 1 at LaLaport Tokyo Bay and the other in Kobe, and we see significant growth opportunity, given our…

Thanks, Mike, and good morning, everyone. I want to start this morning by saying a welcome to A&F to Joanne Crevoiserat. Joanne joined us earlier this month and we are thrilled to have her on board. Joanne will be joining our next earnings call in August. I'm going to start with a short recap of the quarter and then talk about our outlook for the rest of 2014. For the quarter, net sales were $822 million, down 2% to last year. Including direct-to-consumer, total comparable sales were down 4%. Total U.S. sales were down 6%, while international sales were up 5%. Sales for the quarter were slightly lower than expected. Within the quarter comparable sales were weaker in February versus the combined March and April period. The gross margin rate for the quarter was down 370 basis points, reflecting a higher mix of full merchandise clearance selling versus last year and an increase in promotional activity, including shipping promotions in the direct-to-consumer business. Promotional activity was somewhat greater than we anticipated, leading to modestly higher gross margin rate erosion than anticipated. We expect gross margin rate erosion to continue into the second quarter, primarily from AUR pressure, with gross margin rate improvement in the back half the year as we begin to benefit from lower AUCs and go up against more favorable AUR comparisons. Excluding pretax charges of $16 million, which are detailed on Page 4 of our investor presentation, adjusted non-GAAP operating expense for the quarter was $531 million, down $37 million from last year, representing 310 basis points of leverage. These savings are net of incremental investments in marketing initiatives and DTC. Savings were greater than anticipated due to continued tight expense management and the earlier realization of profit improvement initiative benefits. We have made good progress in…

Thanks, Jonathan. As reported, fourth -- first quarter comp sales were down 4%. By brand, comp sales, including direct-to-consumer, were down 1% for Abercrombie & Fitch; down 6% for abercrombie kids; and down 7% for Hollister. Across the brands, male and female performed comparably. Changes in foreign currency exchange rates versus a year ago benefited sales by approximately $12 million. The gross profit rate for the first quarter was 62.2%, 370 basis points lower than last year's first quarter gross profit rate, reflecting a higher mix of fall merchandise clearance selling versus last year and an increase in promotional activity. Stores and distribution expense for the first quarter was $418 million, down from $449 million last year. The store and distribution expense rate for the quarter was 50.8% of net sales, down 270 basis points from last year, driven primarily by savings in store payroll, partially offset by higher direct-to-consumer expense and $800,000 of charges related to the profit improvement initiative. Marketing, general and administrative expense for the first quarter was $124 million, a 4% increase compared to $119 million last year. MG&A expense for the quarter included $2 million of charges related to the profit improvement initiative and $7 million of charges related to certain corporate governance matters. Excluding those charges, MG&A expense was $114 million, down 4%. A decrease in compensation expense was partially offset by an increase in marketing expense. At the end of the quarter, we operated 842 stores in the U.S. and 157 stores in Canada, Europe, Asia and Australia. This now concludes our prepared comments. We will take your questions. Thank you very much.

[Operator Instructions] We have Anna Andreeva, Oppenheimer.

I was hoping you could talk about the timing of the brand presidents' hires. Maybe talk about some of the qualifications that you guys are looking for. And then secondly, maybe some color on the early innings from -- the learnings from the testing methods you guys have been implementing. Obviously, your women's business saw some nice significant improvements during the quarter.

Okay, Anna. The brand president search is under way. We're making progress. We're looking at people who have strong merchandising backgrounds, but also strong administration and operational backgrounds. But the primary qualification is merchant. We are making progress. We're not ready to talk about anything yet. The early learnings from product testing, I think you can see the learnings in the fact that our female business sequentially improved month-by-month. The testing process is taking hold and we should start to see more impact of that as we navigate through the rest of the year.

Next, we'll hear from Matt McClintock, Barclays.

I was just wondering if, Jonathan, could you -- you talked real fast about the commentary that you said on the guidance. You said you're taking a somewhat more -- a view of a somewhat more difficult operating environment. How has your view changed, and especially given the improved cadence of sales into March and April?

Yes, I think it's not a dramatic change, Matt. We've slightly taken down our sales outlook for the year and slightly taken down our gross margin rate projection. I think we were saying flat to slightly down back in February when I was saying slightly down. We do expect it to be down on a full year basis. So we've taken both of those assumptions down a bit just based on what we've seen through the first quarter, where there were certainly some greater AUR pressure than we anticipated coming into the year. So they are the changes. They are relatively minor in the scheme of things. And as we said the overall guidance, they offset the impact of the additional share repurchase we did in Q1.

And then if I could one more real fast. Just on the accounts payable, is that related to some of the supply chain initiatives that you've outlined. It seems like you had 2 consecutive quarters of pretty good accounts payable results. Is that tied to the Chase, the 45 to 75 days' Chase initiative?

Yes, we're not going into too much detail there, but we are certainly trying to manage our working capital efficiently and effectively. And I think you're seeing some of that benefit show up in [indiscernible].

We have Janet Kloppenburg, JJK Research.

Just wanted to say lots of luck to Leslee. We'll miss you, Leslee. Just a couple of questions. Mike, if you could discuss the execution of the storewide sale events. I know that you're trying to bring people back to the brand. I'm wondering if you could share with us your strategy here. And if this is something we should expect going forward, or if it may moderate? And, Jonathan, I was wondering if you could talk a little bit about the expense savings initiatives. I think you said that we should now expect a lower level of expense savings in the second quarter. I thought the second and the third quarter would have the greatest impact? And also some of the learnings from your payroll reduction in-store, i.e., is there more opportunity for that?

Okay, let me start, Janet, and say there's -- I would love to answer your question, but I really can't. Okay, we'll go to Jonathan.

Can you still talk about your promotional strategy, Michael, and whether or not you think that there'll be modifications to it going forward?

Again, I really don't want to discuss that for competitive reasons.

Janet, so let me try and break out the expenses into 3 pieces that I think will help to clarify that. So in terms of the profit improvement initiative, we had originally -- although it would build from Q1 into Q2 and Q3 just as we rotated it into all of the programs in the event we were ultimately able to activate most of those programs for Q1. So in terms of the gross savings from the profit improvement initiative, it's relatively consistent between Q1 and Q2. The net year-over-year improvement in operating expense is affected by 2 other factors. One is the greater marketing expense investment we're making in Q2. So marketing expense was up in Q1, but it's going to be up more significantly in Q2, so that's one of the factors. And then the other factor is that in Q1 we were able to affect some other expense reduction levers that we don't expect to be available to us in Q2 and going forward, in part because we were already starting to impact them last year. They're above and beyond the scope of the profit improvement initiatives. So it's really the net effect of those 3 things resulting in -- certainly, we're still going to see a significant benefit in Q2 and we're realizing the full year expected profit improvement initiative benefit, but it's being offset by those 2 other factors in terms of other net through to the overall operating expense for the quarter.

We have Betty Chen, Mizuho Securities.

I was wondering if, Mike, you can talk a little bit about the women's knit top business. We're starting to see definitely much more trend-right fashionable items in the stores and wonder -- we're wondering how you feel about that in the second quarter and going to Back-to-School? And related to the AUC benefits, is there any way you can quantify what's the reduction that you saw in the first quarter or will see in Q2 in the back half the year?

Okay. The women's business has obviously improved. The knit tops business has improved. The encouraging thing about the women's top business is that it is improving with a planned marked decrease in logo wear, so that's very encouraging to us. We think that the improvement will continue. We think that the assortments -- we agree with you. We think the assortments look better. There was no AUC benefit reduction in Q1, nor will there be in Q2. The AUC reduction will take place solely at the back half of the year.

Can you share with us...

How much? No.

The only other thing I think we could add, Betty, is that on a full year basis, AUC will be down, so the reductions in the back half of the year will outweigh the increases in the front half of the year.

And, Jonathan, is that just at Hollister, or is that in all the brands, too?

It's in all brands, but it certainly skews to Hollister.

We have Jennifer Black, Jennifer Black & Associates.

I wondered if you could talk a little bit about your online exclusive. I know you said that it's doing well and that it was growing. But I wondered how much growth you expected to see. Could you double it? What percent of sales would you see it being over the longer term? And then also, I wondered if you had any comments on accessories, which looked really good.

Jennifer, on the online exclusive merchandise, I think it's hard to say where it's going to end up. We're obviously looking at the incrementality of that as we add it, and it's been increasing over time. So I don't think we're ready at this point to say where it goes to over the long haul, but we've certainly seen very good results from it so far. I just think it's too early to say where that ends up.

And accessories?

Accessories, Jennifer, we're making a Herculean effort there. I can't tell you that we have any huge successes. We're doing volume, but we're not taking the volume to the bottom line. We'll continue to push, I think, the branding. The new branded organization is going to help that business enormously because I think they'll be much better thought-out in relation to each of the brands. We continue to think there's a huge opportunity. We'll get there.

Next is Adrienne Tennant, Janney Capital Markets.

So, Mike, can you talk about -- actually, is that improvement in the female business, is it across all 3 divisions? And then specifically, can you talk about the improvement in Abercrombie adult, the negative 1% there, and kind of what you think is driving that? And why should we not think that comps get better across the year? So the negative 3% to 4% for the full year, I'm assuming, implies negative comps for the rest of the year at all 3 brands. If you can talk to that, that'd be great.

The improvement in female was across all 3 brands. The improvement was greatest in A&F adult and greatest in A&F female, but there was improvement in all 3 brands. Difference between A&F and Hollister was driven by the female business. Jonathan, why should we not think about comps getting better?

Yes, I mean, I think that that's what we're currently projecting based on our model. I think you can look at Q1 and say it was slightly more favorable than Q2, perhaps, given the lack of inventory we had in Q1 '13. But I think as we look at the net effect of that and the overall trend, we're seeing it play out in the down 3% to down 4% range for the year based on our usual trend model that we use for the purposes of these forecasts.

Our next question will come from Barbara Wyckoff, CLSA.

Can you talk about the difference in sales performance in the U.S., kind of buckets of stores, the tourist stores versus the sort of A top stores and then the rest of the fleet? And then secondly, related to that, the 60 to 70 store closings, could it be more? And they're all in the U.S., correct? Or will there be select closings internationally?

Jonathan?

Barbara, I guess just starting with the last part of the question, the closings could potentially be more. This is what we currently see today, and we have anticipated that rate remaining probably in that range for the next couple of years. But typically, we're not making the decisions until a little later in the year. And obviously, one of the factors we take into account is the performance of the stores and whether we see an improvement in the trend or whether that would lead us to conclude a store should stay open or potentially close if we see it moving in the other direction. The closures this year, all bar one, are in the U.S. There's one international store we are planning to close, which we talked about in the past as being an outlier in terms of its performance. Going back to the sales performance in the U.S., I think overall, there weren't major differences between the trend relative to the preceding quarters, so the improvements we saw sequentially from Q4 into Q1 were broadly consistent across different buckets of store.

Great. And one more follow-up. Your thoughts on carrying inventory in the store on items like Keds.

Let me respond to that. As you know, we have a partnership with Keds and CVs [ph], and that's been very successful. And we do have a long list of additional collaborations across footwear, apparel and accessories, which we're excited to launch in the coming months. We know our customer values these sorts of relationships, and we believe they can improve our brand positioning while giving us incremental sales and margin. So we're at the beginning of it, Barbara, but we like where this is going.

Next, we have Simeon Siegel, Nomura Securities.

This is actually Gene Vladimirov on for Simeon. I want to ask you guys if you could talk about the right way to think about the capital structure and buybacks. I believe you said you continue to anticipate share repurchases from here from free cash flow, from existing and maybe additional credit facilities, so any thoughts around that?

We still have 12.5 million shares authorized for repurchase. That came down during the quarter because of the ASR we did in Q1. And we'd said back in February that we anticipated utilizing a substantial component of that open authorization over the course of the year with free cash flow and, potentially, use of credit facilities, either new or existing ones being deployed to accomplish that. We typically execute our share repurchases on a quarter-by-quarter basis as we go through the year. So I think at this point, we certainly have a point of view as to where we're going for the year, but that's something we will determine as we continue to go forward quarter by quarter. But again, I think if you go back to the 16 million or so shares we had outstanding at the beginning of the year, we expect to work through, certainly, a substantial portion of that over the course of the year.

Got you. That makes sense. And a quick follow-up, if you don't mind. On the merchandise you're going to be selling through ASOS, is that just Abercrombie & Fitch concept, or is that going to be company-wide merchandise?

It's A&F at this point. We may expand it to Hollister, but A&F is confirmed at this point. We're moving forward on that. And Hollister, we're continuing to discuss.

Randy Konik, Jefferies, is next.

I guess a couple of things. First, in terms of thinking about optimizing the store fleet in the U.S.A., is there any kind of color you can give us between what's currently the margin differential between the 3 businesses, i.e., is the Abercrombie kids business lagging greater, much greater than the Hollister division or vice versa, where it's driving what types of stores you're closing between the businesses? That's my first question. And then I guess you gave us some color on Germany being almost flat, I believe, you said in the prepared remarks. Any color on -- can you give us some more color on the U.K. part of the business? And then on marketing, you're upping the marketing spend. Are you assuming a sales lift from that marketing spend? Are you seeing any results of the increased marketing spend yet? And then finally, is there some sort of free cash flow baseline number that we should the thinking about your company being able to generate on a go-forward basis annually?

Okay, Randy, let me start working through that. So in terms of the performance of the brands and how we think about that from a store closure standpoint, historically, the A&F chain store margins have been somewhat north of the other brands. That partly reflects the higher AUR and the efficiency that gives us further down the P&L. But it's obviously a continuum for each of the brands. We have a decision tree we go through as we think about each potential store closure, which is driven primarily by our financial evaluation but also includes a brand positioning component and obviously reflects an assumption about where we think those particular malls are going to trend over time. And it works through the various questions we address before determining whether or not that store should stay open or closed at the end of its lease term. But there is a continuum of margins across the fleet for each of the brands, from a few that are still negative in each brand to others that are obviously at or above our overall target benchmark of a 30% four-wall margin. In terms of the U.K. business...

Can I interject something? Just the kids conversation is interesting, Randy. We're running a test on carve-outs for the kids stores and existing stores, which could help us from profitability point-of-view a lot. Sorry to interrupt.

So Randy, on the second part of your question, color on the U.K. business, it was still negative on a total comp basis but did show improvement from Q4. So we are seeing an improvement there, as we are in other markets, but the U.K. is still in negative territory from an overall comp standpoint. From a marketing spend standpoint, no, we don't believe yet that the initiatives we've undertaken have driven a significant impact on the top line. It's still very early days on that. We have a much more significant investment rolling in, in Q2, as we alluded to earlier. And I think even beyond that, the important point here is that this not a onetime event. This is something we're going to have to sustain and invest in over a longer period of time to really drive that ongoing brand engagement. But we certainly hope to start seeing some tangible benefits in the next couple of quarters, particularly given what we're putting behind this for Q2 and Q3. Free cash flow baseline minimum, obviously, that's primarily going to be a function of earnings. And we certainly believe that we're going to be able to make progress from an earnings standpoint over the next few years. From a working capital standpoint, we expect to continue to be more efficient. But I don't think we can answer that with a precise dollar figure because it's clearly going to be a function of the overall trajectory of the business over the next few years.

Can I just ask one little follow-up? Do you think that the CapEx number, let's say, it's up slightly from the original guidance of $200 million, like $210 million and $220 million, whatever you said, is that 200-ish type of number a number that we should be thinking about on an annual basis for the next few years? Is that kind of a number we can be thinking about from a capital expenditure standpoint?

I'm glad you asked that question on the third part because, just as a reminder, we'd said previously that CapEx will be $200 million or a bit higher probably due to the fact that the CapEx came in quite a bit lower than $200 million at the end of 2013. And there were some timing rollovers, which is part of the reason why it's running a little higher this year. But having said that, as we look to the results of this Hollister storefront test, we felt that the ROI, from rolling that out to 1/4 spate of the fleet, was certainly justified from an ROI standpoint. And essentially, our capital allocation philosophy will continue to be that we're going to allocate capital to whatever investments, whether it's share repurchases or internal investments, we think are going to generate the greatest risk-adjusted returns. As of today, I think we still believe that $200 million is a reasonable benchmark rate for where we would expect to be, but we will continue to evaluate internal and external uses of that capital and focus on where we think we're going to get the greatest risk-adjusted return over the long haul.

Paul Lejuez with Wells Fargo has a question.

Just looking at the direct-to-consumer segment, looks like sales increased almost $40 million, but operating income in the segment stayed the same. So I'm just wondering if that was more of a gross margin issue in the direct-to-consumer channel or was it higher expenses, if you could break that out. And then just secondly, just look -- go ahead, sorry.

No, go ahead, Paul. Go ahead.

Just a quick follow-up there. Also just wondering about the gross margin performance in the U.S. versus international, how much was each down?

Okay, Paul, so on the first part of the question, there were 3 drivers of the lower DTC margin rate in the quarter. First, the merchandise margin was lower year-over-year, and that was because back in the first quarter of 2013, when we had kind of an abnormally high margin in DTC, we had minimal clearance inventory in the DTC channel. So margin was way up. Comps were not very good in the first quarter of '13. So that year-over-year is part of the effect. Second, we did invest more in shipping-related promotions this quarter year-over-year, and we found that to be effective in driving the top line, so that was part of the erosion. And then third, further down the P&L, there are marketing investments we are making, including expanding digital marketing efforts into Europe, in particular, and to some degree, into Asia, that bore on the quarter but which, to some degree, will benefit us in the second quarter and beyond. I think the important point is as we look at it on a full year basis, we do expect the margin to remain in the mid-30s, so we certainly expect to see incremental operating income from the channel on a full year basis. Second part of your question was gross margin performance in the U.S. versus international, how much was each down. I think we typically haven't gone into that in any detail, so I'm not sure there's a whole lot of color we can add on that.

Next, we'll hear from Oliver Chen, Citigroup.

This is Nancy Hilliker in for Oliver Chen. I'm wondering if you could talk a little bit about the similarity of merchandise on -- that's regular-priced merchandise versus clearance and how you see that changing throughout the year and whether the fast track is improving that differentiation between the 2.

We think that we're making progress there, Nancy. And it's a key part of our strategy that we differentiate the styles. There'd be more differentiation. And it's very much part of our strategy to increase AURs. We think we're making progress there, and there will continue to be more differentiation.

Okay, great. And can you just touch upon the traffic versus conversion metrics this quarter?

I think that's something we historically haven't gone into, Nancy.

Next is John Morris, BMO Capital.

I guess for Jonathan. Just talk a little bit more about the AUC improvements that you see coming in and give us a little bit more color on the genesis of that, where that's coming from, if it's product reengineering or if you're working with different vendors now, et cetera. And then secondly, can you comment a little bit about the composite of the inventory levels that you have on hand? Real nice improvement there, but just curious to know kind of how clean you are and the complexion of carryover versus full price at this juncture.

Yes, John. There's a whole lot that we could add on the AUC improvement. It's going to be, in the back half the year, it's going to be down on a full year basis, with the back half reduction offsetting an increase in the front half. It's skewed to Hollister, but, again, it's across all brands that we're focusing on it, but with a greater emphasis on Hollister. I think it's coming, as Mike said in the call back in February, from things that we don't think you or the customer will see in terms of the product but is a way of reducing the individual unit product cost. So it's more in that category, I think, than the other. Mike?

Yes, and it's not -- new vendors don't really play a role in this. We're dealing with our large vendor partners, and they're playing a key role in helping us make this happen.

Okay, good. Yes, I just wanted to get a sense that it wasn't coming out of quality in terms of the product.

You will never see it, John.

Good, good. And the inventory, Jonathan?

Yes, so your question is about fall-spring basic mix at the end of Q1, John, is that...

Exactly, yes.

Yes, so fall is a bit up relative to where we were a year ago. I think that's a carryover effect that, as you recall, we came into 2013 with exceedingly low fall inventory carryover levels. So year-over-year, in dollar terms, it is up, but we're comfortable with where we are, both in fall and in overall inventory levels. And again, we expect to be down in inventory at the end of Q2 and then through the balance of the year.

The next question will come from Susan Anderson, FBR Capital Markets.

I was wondering if maybe you could give a little bit more color on the better-than-expected comps in the quarter. I mean, definitely, I think the product looks much improved out there, particularly on the women's side. But also, do you think just kind of the higher promotions that you're utilizing is kind of driving the teen to buy since the price point is much more attractive now? And if that's the case, do you expect this to kind of be the new norm?

So just on the first part of the question, Susan, the comps actually were slightly lower than we thought coming into the quarter. We'd said that in the prepared remarks, so I'm not sure I understand the question because...

I guess better versus where the Street was -- what we were you expecting?

Yes, so it was a little below what we expected. And I think clearly, it was a tough environment for the quarter, and the challenges that we faced across the sector have been well documented. So I think in that context, we were -- we certainly felt comfortable with where we came out for the quarter. The DTC business was particularly strong, as we've said, and we continue to be believers there. That's going to be a major growth channel both in the short term and longer terms.

Great. And then one quick question too, on the DTC. So it sounds like it really accelerated versus last year, and you gave a little bit of color on what's driving that. But is there anything else you're doing from an omnichannel perspective that's driving increased traffic and sales to the site?

Well, there's a lot of things we're doing. I think we're seeing -- the benefit is primarily coming from conversion in DTC at this point, and that, I think, is a reflection of a lot of the investments we've been making. We are activating fulfillment, for example, within China. We talked about that in the prepared remarks. When we activated fulfillment within Europe 2.5 or so years ago, we certainly saw a very significant pickup in the business after that as lead time shortened and shipping and handling costs came down. So we're frankly seeing very strong growth rates in our Chinese and Asian business generally and e-comm already, but as we move to more localized fulfillment, localized websites, we'd expect to see that continuing. Omnichannel, we're moving forward, as we said in the prepared remarks, on multiple fronts there. We'll have order-in-store rolled out in the third quarter. We'll have ship-from-store rolled out to a significant number of stores in fourth quarter. We are focusing on click-and-collect, reserve-in-store, those other initiatives. So I'd say we're sort of working across the sort of gamut of omnichannel. I think one of the questions we continue to have to work through is where we prioritize our investment between driving the international business, which has particularly high margins for e-comm and where we have -- we continue to believe in early-mover advantage versus investing in the core business where -- in the U.S., where there are investments we need to make to remain competitive going forward. So we have to continue to balance those 2 things. But I think we feel very comfortable about investments we have made in the e-comm business and what we've seen, particularly on the international side, over the past few years.

Okay. And then one last follow-up, if I could. I'm not sure if you would be able to comment just on any color, second quarter today, how things are going. I know some of your competitors out there have said that May is not necessarily off to a great start.

Yes. We generally don't do that, as you know, so we're not going to change that practice.

We have Kimberly Greenberger, Morgan Stanley.

Mike, I'm interested to get your views and how you're thinking has evolved since I saw you in November. You talked a little bit about the changing landscape and the way that teens and young adults look at brands and fashion. And you were talking about evolving the Abercrombie and Hollister brands to be -- to address the new sort of ethos of that younger consumer and, for example, becoming more inclusive rather than exclusive. Some of those brand characteristics and the way you were looking to evolve them, have you done any more research on that demographic? And what kind of work on the long-term position of the brand do you expect to engage in here in 2014?

Well, I think I said it in November, Kimberly, and we continue to research this customer. I continue to believe that we are taking the brands to a place that is more relevant. I think you can see that in our marketing efforts, and I think you'll see more of it. I don't want to get into more detail, but I think that's very much a part of our current marketing campaigns.

Mike, do you have someone internally who's actually spearheading this kind of research and these initiatives to help move the brands forward and make them more relevant to today's teens, or is that a position you think...

Yes, we do. Yes we do.

Okay. And are you looking to hire anybody else in those roles as well?

No, I think we're well served, and it's really being spearheaded by 2 people in the company. And I feel that we're moving in the right direction.

Next, we have Dana Telsey, Telsey Advisory Group.

You mentioned that you're going to be wholesaling some of the merchandise through ASOS. Do you see opportunities for third-party selling to other types of companies, too? And how does the terms of that work? And is there any exclusive product set versus your stores? And lastly, as you think about the Hollister business, where do you see the greatest area for improvement there?

So I'll start on ASOS, Dana. I think it's too early yet to say what will happen beyond that. As you know, we like to test pretty much everything we do, so we'd look at this ASOS venture as being, in part, a test. And then we'll go from there in terms of where that could take us with regard to other potential outlets. The Hollister is where we've seen the most room for improvement. Is that a product question, Dana, or what's the gist of...

A product question for Mike, exactly.

See the most room for improvement? I think that's an interesting question. I think we've seen improvement in the female business. I would imagine that there's the most room for improvement in Hollister female in total.

And, Mike, as you see Back-to-School, how do you see Back-to-School different this year from last year in how you're planning?

Well, I think our assortments look a lot better. We're looking for it to be an up season because of the environment. But I think we're doing the right things in terms of planning the season. I don't want to get more specific in terms of details, Dana.

Our final question will come from Omar Saad, ISI Group.

I wanted to ask a question on the new Hollister storefronts, what you're seeing there in the test phase that's really giving you the confidence to expand that to -- I think you said 75 or 100 this year, how it's different and what's working with it and how the consumers are relating to it and how it fits into the kind of Hollister more-focused brand positioning for the Hollister brand?

I'll comment on the first part, Omar. So we established these test stores back in January, so the test has been running for over 3 months. And the traffic and sales improvements have been pretty stable for a while now, which is what gives us the confidence that this is a sustainable increase. And again, what we've modeled in to the assumption to support the capital investment we're making in rolling this out is well below the rate of increase that we've been seeing in the tests so far, so it certainly allows for that rate to come down to some degree over time. I think in terms of why it's effective, I think if you see it in the stores, I think it's somewhat kind of evident just from looking at them. I mean, it's very fresh and new. You can see into the store. You can see the merchandise. And as we said in the prepared comments earlier, the traffic uptick we've seen has been well above the double-digit increase in sales we've seen, so we're certainly pulling more customers into the store, which is clearly one of our core objectives over the next few years to drive greater traffic.

In terms of how it fits into brand positioning, I think that looking at Hollister today, we are paying more and more attention to the reference to Southern California beach culture. The front clearly reinforces that.

That does conclude our question-and-answer session. That does conclude today's conference call. Thank you for your participation.