Good day, and welcome to the Abercrombie & Fitch First Quarter Fiscal Year 2019 Earnings Call. Today's call is being recorded. [Operator Instructions] At this time, I'd like to turn the conference over to Pam Quintiliano. Please go ahead.

Thank you. Good morning, and welcome to our first quarter 2019 earnings call. Joining me today on the call are Fran Horowitz, Chief Executive Officer; and Scott Lipesky, Chief Financial Officer. Earlier this morning, we issued our first quarter earnings release, which is available on our website at corporate.abercrombie.com under the Investors section. Also available on our website is an investor presentation. Please keep in mind that any forward-looking statements made on the call are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the expectations and assumptions we mention today. A detailed discussion of these factors and uncertainties is contained in the company's filings with the Securities and Exchange Commission. In addition, we will be referring to certain non-GAAP financial measures during the call. Additional details and a reconciliation of GAAP to adjusted non-GAAP financial measures are included in the release issued earlier this morning. With that, I will turn the call over to Fran.

Thanks, Pam. Good morning, everyone, and thank you for joining us today to discuss our first quarter results. Throughout the quarter, we remained focused on our core customer and on executing against our strategic initiatives. This resulted in a solid start to the second full year of our growing-while-transforming phase. In the first quarter, we grew the top line; we posted our 7th consecutive quarter of positive comparable sales; Abercrombie rebounded from Q4 with a return to positive comps; while Hollister achieved its 10th consecutive quarter of positive comps. We held gross profit rate flat to last year. We had operating expense leverage, and we delivered 130 basis points of adjusted operating loss margin improvement and a net loss reduction. We continue to make progress on our transformation initiatives we outlined at our April 2018 Investor Day: optimizing our global store network; enhancing our digital and omnichannel capabilities; increasing the speed and efficiency throughout our concept to customer product life cycle; and improving our customer engagement through our loyalty programs and marketing optimization. Importantly, we remain on track across all 4 initiatives. And following my discussion of Q1 results, I have exciting developments to share on global store network optimization. So let's discuss our first quarter. The brands have become increasingly differentiated in their product, voice and experience. We continue to interpret product trends for each respective target audience. What's increasingly clear though is that the customer demands newness and when we deliver that, they respond. At Hollister, we had a plus 2% comp on top of a plus 6% last year. On the Guys side, bottoms remained strong, especially jeans and pants, while fleece, top, women's and outerwear were also solid. Guys achieved several records, including its highest ever first quarter sales in jeans, pants, outerwear and sweaters. Girls…

Thanks, Fran. I'll kick it off with a discussion of our first quarter results. From there, I'll touch on the impact of our flagship and lease accounting updates before ending with our outlook. Turning to the first quarter, net sales of $734 million were up slightly to last year. Results reflected a $16 million adverse impact from changes in foreign currency. Comps came in at a plus 1% on top of a plus 5% last year, marking our seventh consecutive quarter of positive comparable sales. Consistent with the last several quarters, positive cross channel traffic was the key driver of our comp growth, with the customer continuing to respond well to our product and to our compelling branded marketing campaigns. At Hollister, we posted a plus 2% comp on top of a plus 6% last year, while Abercrombie returned to positive territory with a plus 1% comp on top of the plus 3% last year. By geography, we had comp sales of plus 4% in the U.S. with both Hollister and Abercrombie contributing to the result. International comps were negative 4%. Europe experienced sequential comp improvement from the fourth quarter, while Asia weakened. We attribute a portion of our Asia weakness to internal missteps, including product acceptance of key categories as well as not taking advantage of certain selling events in the region. We continue to have an opportunity to get closer to our Asian and European customers, and we look forward to building out our playbooks in these regions in fiscal 2019 and beyond. Our gross profit rate of 60.5% was flat to last year as we cleared through the majority of underperforming women's tops and dresses at Abercrombie. The year-over-year change reflects lower AUR, which was offset by reduced AUC. I'll cover the rest of our results for…

Thank you, Scott. I'd like to thank our global team of associates for their contributions. In Q1, we continue to make progress towards our fiscal 2020 financial goals, and this could not have been done without all of you. I'd also like to thank Joanne Crevoiserat. Joanna joined us about 5 years ago as the CFO and was promoted to COO in early 2017. She's been a great partner as we stabilized the business and moved into our growing-while-transforming phase. During her time here, she's built a strong team and I'm confident that we have the right talent in place to build on her important work. We wish her the best of luck on her future endeavors.

Thanks, Fran. That concludes our prepared comments. We will now be happy to take your questions. [Operator Instructions]

[Operator Instructions] We'll take our first caller, Omar Saad from Evercore ISI.

I wanted to understand the higher OpEx planned and the closing of the flagships. Could you give us more detail around that? How many are closing? What the decision process looked like? How big of a factor is that? Is that the key factor driving the higher SG&A line and the lack of margin upside from that side?

Omar, it's Scott. Yes, that is the key driver. The flagships -- the $45 million charge that we talk about for Q2 is the driver of the change in the OpEx outlook for the full year. That added about 220 basis points to our -- up approximately 2%, so just putting us in that range of 4% to 5% that we laid out. We are closing 3 stores, and we've announced the closure of 3 stores. They'll close within the 2019 and 2020 period. This is a really nice step forward for the company. We've been on this path for a while now, and so it's nice to come to you with some nice progress in this area. And we look forward to looking to reposition within some of these markets and really move to the smaller, more intimate omnichannel spaces as we move forward. So we also mentioned that there will be additional closures coming in the future, and we look forward to bringing news in the future.

Have these flagships been net drags? And should we expect a lift as you work through them on the P&L?

Yes. In total, the flagship business -- the global flagship business, it was drag on the top line and a drag on the bottom line. So while each one in itself is small, in the future, over the many years it's going to take us to get out of these things, they'll add up. We mentioned that the 4 that we're closing were less than 1% of our sales in 2018. So like I said, incremental improvement is what we're expecting over the years. There's not a silver bullet whenever it comes to these flagships by closing 1 or 2 or 3 that's going to save the day, but it's just going to be a methodical approach to get through these things over the years.

Next we'll go to Paul Lejuez with Citi.

Just given the flag comp guidance in the second quarter and some commentary on the promotional environment, could you just elaborate how much of that is driven by the competitive set? And how much is that related to inventory levels coming out of the first quarter?

So I'll take the first half of that question. So we're excited about our business for the first quarter. We [ comp the comp. ] We had our seventh consecutive quarter of positive comps for the company, 10th for Hollister and exciting that we took Abercrombie from negative to positive from Q4 to Q1. The consumer voted on our assortments. We had some exciting records this quarter as well. We went from best quarter in swim for Hollister girls to a best quarter in Hollister guys for outerwear. So balanced assortments that our consumer's voting on, we believe that what we learned from this quarter will help us drive our business for the second quarter. With that said, we have seen a little bit of weakness as we headed into the quarter with mall traffic, our mall traffic actually continued to trend above the total mall traffic. So we are still very confident in our assortments for the second quarter.

From an inventory perspective, we're comfortable with the inventory coming in. But the print looks a little high at plus 7%, but there's a couple big items driving that. So we have about 5 percentage points that are coming from in-transit and some lower reserves year-over-year. So we are comfortable with the inventory position. As Fran mentioned, we're acknowledging what's happening around us. It's been a slow start in the mall, in the U.S. in the -- to start May. And so our gross margin guidance for Q2 of the -- down 100 basis points, it gives us that flexibility to be competitive if the promotional environment heats up in the quarter.

Next we'll go to Kate Fitzsimons with RBC Capital Markets.

I guess just expanding on the gross margin commentary, sounds like you're still planning for AURs to be up into the back half to reach that slightly up gross margin guidance. Could you just speak to what give you the confidence there on that back half improvement? And then secondly, the international business was down 4% from down 2% last quarter. You called out some issues maybe in Asia, but could you just elaborate on some more regional commentary? That would be helpful as well.

I'll kick it off, Kate. So our business isn't always -- has been back half weighted. Obviously, back to school and holiday are very important times for us. And from a product perspective, we are staying very close to our customer. We're learning every day. I think that's quite evidenced in the change we saw from Q4 to Q1 in our Abercrombie women's dress business, which went from negative to record-setting in the quarter. So as we continue to focus on the consumer, continue to focus on the product, that in conjunction with our marketing campaigns that continue to show that these integrated campaigns are resonating with our consumer, really gives us the confidence as we head into the back half.

Yes. I'll pick up the international side. So a little bit of a mixed bag here internationally. In Europe, we did see sequential improvement off of Q4. The Hollister trend was very consistent with Q4 and then the A&F business, which is primarily a flagship business, picked up a little bit versus Q4. Really tracking what happened in the U.S. when we see that women's product turnaround within the quarter. We continue to focus on transitioning away from those flagships based on our announcement today as well as the couple of stores that we opened in Q4, and we continue to keep an eye on the macro environment in Europe. It is certainly dynamic and tracking Brexit and the European elections and everything else that's happening through the key countries in Western Europe, so definitely keeping an eye there. From an Asia perspective, we did see sequential weakness in Q4. We expected some of this quarter-over-quarter as the Chinese New Year shifted between the month of January and February but we did have some self-inflicted issues here. We didn't maximize the Tmall event in February and [ I ] mentioned that we saw some product acceptance issues in summer products. So that was really -- the key drivers that we saw in Asia. We're keeping our eyes there on the looming trade war. Everyone's keeping an eye on that, it's in the headlines every day. So again, tracking that and how that's impacting our future customer -- our current future customer. If we take a step back from the international business, we still feel that we have a great long-term opportunity here. We are underpenetrated in our key markets across Europe and in China. And so we're continuing to, what we call, export our playbooks. We have a great team in place here in the U.S. that's digging into the customer. It's aligning that product and voice -- and experience with our customer. And we're building out those teams in Europe and in Asia. And we're optimistic that as we get those teams and those processes in place, that we're going to be able to attack that growth long term.

We'll go next to Matthew Boss with JPMorgan.

This is Steve Zaccone on for Matt today. Within the second quarter guidance, can you just elaborate a little bit more on comp expectations by brand? Is one brand seeing more softness than the other, quarter to date? And then as we look to the second half of the year, can you just speak to the drivers of expected comp improvement? Do you still see comps up low single digits for the full year?

Yes. I'll grab the first part. For Q2, we don't go into a brand basis, our goal is to manage the total. I would say that we've all seen the traffic reports that have come out over the last 3 weeks and both of our brands exist primarily in malls. So neither brand would be immune to that traffic that's coming into the mall. But we're optimistic that as we get in the peak summer selling period, that all the learnings we have from the spring season in the peak selling periods of Easter and Spring Break will translate into the summer, and that's what's baked into our flat for Q2.

Steve, it's Fran. I'll get to the second half of that question. So as we head into the back half, just to reiterate, we do expect continued sales growth. The Hollister momentum has continued. We are pleased with our results from the first quarter. Particularly our North America business is and continues to be strong. We have stabilized Abercrombie. We saw a nice shift from Q4 to Q1 by identifying those product opportunities. We believe if we stay close to the customer, we will continue to make sure that our products resonate. We talked a bit about our supply chain and the agility in our supply chain that was clearly demonstrated by the Q1 change in tops and dresses for our brands. And again, we've also made some transformation initiative investments. We talked about that a little bit earlier today so for example, marketing investments, we're working through personalization. We'll start to see that kickoff in the back half. Markdown and size optimization are also tools that we've embedded. So we have a lot of momentum heading into the back half of the year.

Great. Then just one question on the flagships. While the 15 flagships remaining, is there any way to conceptualize how much these stores account for in terms of revenue? Or maybe how much they are in overall a drag to the overall operating margin for the company?

Steve. Yes we're not going to provide that detail at this point. I would say, in total they are a drag to comps and profitability. It's going to take us a while to get out of this thing, so we've been clear on that. And so year-by-year, we're looking to pick these things off one by one and long term we will have some of these flagships, longer term, because they're in the right place in the right shopping areas within the cities that we're in. But each store has its own story, and we're going to work through them month-after-month, year-after-year.

Your next question comes from the line of Mark Altschwager with Baird.

Exciting to see the return to positive comps at Abercrombie, great to hear the turn in women's. I'm wondering -- I mean do you feel that you've hit a turning point there? Given the easier comparison through the year, how confident are you that A&F can maintain positive comps from here?

Mark, it's Fran. The comps for both brands are built into our outlook. I am pleased obviously, and have confidence in the assortments and what the team has been able to do in the short term. Kristin and her impact on the A&F team is clearly resonating. Our playbook is working. We talk a lot about product voice and experience coming together. So as long as we stay on that path, it's all reflected in our outlook.

Got it. And if I could quickly follow-up on the SG&A. I think outlook is unchanged excluding the lease charges, but presumably there would be some benefit on the occupancy cost savings given the flagship closures. So I'm wondering if you could discuss any other changes to your SG&A plans that are maybe offsetting lower occupancy cost? Any call-out on the marketing or distribution front or just any changes there?

No. No change on the OpEx outlook for the year. We would pick up a little bit of occupancy on the SoHo store that will close at the end of Q2. The Milan closure is pretty much at year-end, so there's not a pickup there and then the Fukuoka closure is out in 2020. So it's really coming down to the SoHo where we pick up a little bit of OpEx and we lose a little bit of the top line. So not a material impact to the OpEx for the back half.

Now we'll go to Susan Anderson with B. Riley FBR.

I was wondering if you can maybe just give some thoughts -- you talked about, I think still feeling confident about achieving the 2020 targets. So maybe if you could kind of talk about the path from here to there particularly, I guess in terms of the EBIT margin from '17 levels and I think you had laid out a $1.5 billion opportunity in Europe and China, and just curious if maybe that's changed at all given the macro events out there?

The path of 2020 hasn't changed. We've been pretty consistent since the 2018 Investor Day. It's about top line growth, some modest gross margin expansion and then OpEx leverage to get us there. 2018 was a good first step. We picked up 100 basis points of the 290-or-so basis points that we need. And that's really the path that we're on. Q1 was another step forward. We saw leverage -- or we saw expansion on the operating margin line at the bottom. As we think about the path from here to the remaining 2020, we remain confident that we're on that track. It's about growing the top line. It's about leveraging the expenses and getting some gross margin in the middle. The transformation initiatives that we've talked about are so important to get us there. Each one of the 4 that we talk about each quarter are all about driving one of those levers to get us to that formula. On the $1.5 billion opportunity in Europe and Asia, that's truly a longer-term aspiration. It wasn't baked in that we needed that $1.5 billion to get to our 2020 target. So while we expand our store count slowly and our digital business in the European and Asia markets, it's not the $1.5 billion that we need for 2020. But again, a very optimistic long term that we can further penetrate those markets.

Great. That's really helpful. And maybe if you could touch a little bit more on inventory. It sounds like the higher inventory is mainly just in-transit. I guess are there any pockets of higher inventory globally though that you're seeing? Or is it main -- or is it really just a higher in-transit?

Yes. It's really just those 2 pieces that we called out. We remain comfortable with the inventory levels. The gross margin outlook that we have for Q2 is really about the competitive landscape and the FX and not an inventory forced gross margin outlook.

We'll next go to Janet Kloppenburg with JJK Research.

Just a couple of questions, Fran. First of all, if you could give us a little bit more clarity on current transit? Sounds like from one of your prior answers that maybe Hollister's okay, but there's been a slow down at A&F. And we've heard more about the weather being the culprit as opposed to the competitive environment. So maybe you could just talk a bit about that and what's embedded in your guidance. In other words, do you think that as weather improves that the comp will improve as we go through the quarter? Just a little bit more clarity on this slowdown and the outlook for the gross margins to be of more pressure than we had expected. And also on the tariff outlook, if tariff -- higher tariffs do become a reality, then should we expect some adjustment on the current gross margin outlook? And just for Scott, on the $45 million real estate charge, I assume that's -- it sounds like it's a GAAP charge, so do you want us to be modeling on a GAAP basis or a non-GAAP basis for the second quarter?

I'll grab the last part of that multipart question first. The $45 million is a GAAP charge. I would say it's GAAP and non-GAAP, it's not going to be excluded from our result. So you should model that into the results for the year and the quarter.

So it's going to be in a non-GAAP P&L?

That is correct, yes. Because it's a lease-related cash charge, it will be in our results. It's very similar if you look back to 2016 for us the way we treated Pedder Street, so it's something we'll continue to call out, but it will be in our results.

Sorry. So going back to the top, we do not give specific brand trend. So not sure you've heard Janet, but what I can tell you is that again to reiterate, very pleased with our first quarter performance. Both brands were positive, both brands comp-to-comp. Definitely pleased with the turn that we saw in A&F from negative to positive. The specificity on weather, it's an interesting question everybody asks. We had 2 records in the first quarter: one was guy's outerwear; and the other was girl's swimwear. It is very important for the teams to keep balance in their assortments. Balance is the word I use with them all the time, it's actually my favorite word. And staying close to the customer and keeping those balanced assortments give us the confidence in our outlook that we've already expressed earlier today. So I think there's one more question.

Yes, on tariffs. Yes, nothing baked into our outlook. We're still dealing in the world of hypothetical here. We remain very engaged with our sourcing partners. We actually just had a vendor conference in Vietnam recently where we sat down with 100 of our closet friends from a vendor perspective and obviously, this was a topic of consideration, and we have a playbook in place if the hypothetical becomes reality. We continue to engage with those landlords or those vendors, and we'll have more to say then.

All right. And we'll next go to Dylan Carden with William Blair.

Just curious if you could unpack some of the operational efficiencies and where we are that you've kind of built into the model here over the last couple of years dynamic pricing, European merchandise team independence, collective bargaining on fulfillment? Anything to add there as far as sort of how much more and how quickly that sort of impacted the Abercrombie recovery and, sort of, the stability that, that lends to the overall model would be appreciated. Lead times, things like that would be great.

I'll kick it off with some of the more expense side effect. The path we've been on around store occupancy, I'd say is the biggest call-out. This is a multiyear journey. So we've been trying to grow sales and by taking out square -- while taking out square footage, we've been successful with that over the past couple of years. And that's really the path that we're going to stay on. We have a couple of tools in our toolbox there. One is store closures and that's a path we've been on, but another one is rightsizing of our store base. A great stat that we like to talk about internal is over the last couple of years, we've rightsized or downsized over 30 stores, and we've taken out over 30% of the square footage of those stores and held the top line. So these are just little nuances of productivity that are going to add up to our longer-term targets. And unfortunately, it takes us a while to get there, but it's a path we've been on and a path we're going to stay on. Rolling out new prototypes is also something that's helped our business. These are smaller stores, more efficient stores, more omnichannel-based stores, and they've been more productive than our baseline stores. So that's kind of the store occupancy in a nutshell, and that's been a big structural change for us over the last couple of years.

On -- and on the lead time, Dylan, we have a very seasoned sourcing team, and we have very strong relationship with our vendor community. In fact, we just held a vendor conference in Vietnam a few weeks ago talking about strategy and opportunities for us to go forward. We have taken out several weeks in our concept-to-customer lead times over the past few years, and we continue to stay focused on that. The teams hold open-to-buy each week, and they respond to the business. Just as one example, our fastest category today is cut and sew knits. We can turn this domestically in 4 to 6 weeks in that particular category, but it does differ by category and by region. But we've made a lot of progress on lead times, we're excited about what's happening with our sourcings team.

I'll just circle back, you did mention dynamic pricing. In the Investor Day in 2018, we laid out that we have a big opportunity to be smarter with data and analytics and how we embed that into our business. The couple of tools that we talked about then were rolling out size and markdown optimization. It took us 2018 to get these programs in place. We've rolled them out at the start of Q2, so the models will continue to live and learn as we go through Q2 and Q3. So we expect some benefit as we get into the back half of '19 into '20. The other one that we talked about today was investing in some personalization tools. So this is the next phase of how we're going to leverage that data from a loyalty perspective to better personalize the customer experienced on more of a one-on-one basis. So these are key investments. They take a little bit of time, they take some organizational change. But we're on track. And those are going to be drivers of our top line, we believe.

Sorry, Scott. Second quarter of '19, you rolled out the, sort of, data analytics tool or...

That is correct, yes. We were in implementation mode through 2018, and then we went live in the beginning of Q2 here with markdown and size optimization.

And if I could just sneak a quick one in. Just trying to square the omnichannel, sort of, capabilities being added to the smaller Abercrombie footprint, how does that work? And sort of what efficiences are being built in to sort of make those more omni-friendly?

Within the stores -- so we -- for Abercrombie specifically, we've been shrinking this box from in the past, call it, 8,000 to 10,000 square feet into more of a 5,000 to 6,000 square feet. Within the store itself, we put handheld devices in. We've updated the fitting room experience. We've put pop ins, closets. So purchase online pickup in-store closets to make that a more efficient experience for the customer. We're still in the early innings of rolling out that omnichannel experience, and that's a key focus of all of our brand teams and our store design teams to make sure that, that experience gets better and better as we go forward.

And your next question comes from the line of David Buckley with Bank of America.

I -- could you share inventory positioning by brand entering the second quarter? And then any commentary on foreign tours and trends you're seeing?

From a brand perspective, we're comfortable across brands. We don't usually get that level of detail. On the tourism basis, we've talked about this for the last couple of quarters, and it's been a consistent story that the U.S. tourism has been soft. We expect it to remain soft based on where the currency levels are, both within Europe and within South America. So we see this concentrated on the coasts, mainly East Coast from Europe and then down into Florida from South America and Europe. So those trends have continued. In light of that, we continue to have a very strong U.S. business with a plus 4% comp in Q1 on top of a plus 8% last year. So in light of that tourism softness, we're driving a nice solid U.S. business.

And next we'll go to Tiffany Kanaga with Deutsche Bank.

You touched on it, but would you dig a little more into the drivers behind your second quarter expectation for gross margin down 100 bps, breaking it down with some color around currency impact? Additionally, would you discuss what kind of currency impact is folded into your gross margin full year plan since we saw that 60 basis point depression of 2016 when there was also about $30 million in currency headwind? And considering the greater FX sales headwinds, but reiterated margin guidance, perhaps you could also elaborate a bit more around what might have bolstered your confidence in second half offsetting benefits?

Okay. I will try to unpack that. So FX, yes. I'll start at the top line here. So for the year, we've taken it from a $15 million adverse impact of $30 million. From a margin perspective that will be a little bit of a hurt. We still see the majority of that coming in the front half. We have that in Q1 where it was about $16 million hurt on the top line and $10 million that we're -- our outlook covers for Q2. So those are going to be a bit of a margin drag here in Q1 and Q2. For the back half, the -- and the currency year-over-year will be a little bit more stable. Those key European currencies where we have the majority of our business, weakens pretty significantly in the back half of last year. So we'll start to comp that. So that's part of the reason why we have more confidence in the back half as we'll lap some of that issue. For our Q2 specifically, 2 ways to unpack that 100 basis point down gross margin outlook. We will have some of that FX hurt, I'll call that 20, 30 basis points. The remaining is giving us the ability to operate in the competitive environment. So while the -- we see the soft start here in the U.S. If inventories start to pile up across the industry, we expect people to get more promotional and more aggressive, and we're going to be playing in that environment. So that's why we have the outlook of down 100 for Q2.

But from a confidence perspective, Tiffany, our consumer continues to react to newness. We saw a lot of newness in Q1. A great example of that is the category that I call one-and-done for the female consumers, that's rompers and jump suits. We had a very strong response to that. We are able to react to things like that and get back into them as we head into the back half of the year. Another opportunity is waist details and thigh details. So our consumer is responding to fashion. She's -- she and he are responding to newness. With the agility of our supply chain that we just talked about a few minutes ago, we can respond to those in real time. And so we continue to be focused on our assortment going forward in our consumer.

All right. And we'll take our last question from Marni Shapiro with Retail Tracker.

Actually, congratulations on what's been a very choppy environment. The stores do look really great. I have 2 quick ones. Since we're in the public forum, would you guys give any insights around a pickup, if there was any, around the Memorial Day weekend? And then, Fran, if you could just talk about marketing expenses for the second quarter and particularly, the back half of the year? You've had very high social media engagement. You have 30% direct-to-consumer, that's where your customer's gravitating. So how should we think about your marketing spend through the back half of the year?

Okay. So first part of question, on Memorial Day, you're right. We don't comment on interquarter. What I can tell you though is that the first few weeks of May are the smallest part of the quarter for us. We are prepared to see the majority of our -- of the quarter ahead of us and based on what we're seeing from our consumer and the response to key categories that gain importance in the second quarter, that's where we feel confident in our assortments. I mean, I'll let Scott talk specifically about the expense piece of it, but yes, we have had a very strong social engagement with our consumer. We intend to continue on that. Excited about the plans that the team has in place for some of our campaigns in the back half. Building on things like our Fierce campaign, which we just came off of, which was very successful, to your point. So lots of excitement. Then I'll let Scott speak to the specific numbers.

The marketing will be a key area of investment for the back half. In 2018, we took a nice step-up for the year in terms of our marketing investments. We'll continue to build on that for this year. It'll be a slightly lesser rate with that nice step we took last year. Within the marketing spend though, one of our key transformation initiatives has been optimizing that spend. So our teams have done an amazing job putting tools in place and putting processes in place to make sure that we're investing the dollars that we are spending in the right channels. So what that has resulted in, as you mentioned, some strong social media engagements because we're putting the money in the right places. So even within a flat environment from a marketing expand perspective, we would expect our performance to be better because our teams are getting smarter and putting the money in the right place.

And it looks like there are no further questions at this time. So I'd like to turn the call back over to Fran for any additional or closing remarks.

Thank you. So we are pleased with our first quarter performance and the progress in our transformation initiatives. I look forward to updating you further as the year progresses, and thank you for your continued interest and support.