John J. Kita - A. O. Smith Corp.
Management
Sure. Well, let's talk about the second quarter first, so you understand what happened, because sales were off and not much dropped to the bottom line. What we had is about two-thirds of our sales increase came from water treatment and air purification. We spent pretty significantly on SG&A and grew the distribution and advertising. So, their profits, even though on two-thirds of the profits – two-thirds of the sales were about flat. Our most profitable major SBU, water heaters, was actually flat in the second quarter which, quite frankly, we expected because of the pre-buy that happened in the first quarter. But we didn't expect is that profits would actually be down and it was a combination of conversion costs, but also some mix. We alluded to mix in the press release and what it was, was some of the high-end electric, fully featured was a smaller percent in the total for the quarter compared to the prior year. So then, we also spent on a new product that we're bringing out, the point of use softener, we spent about $1 million on that, had a loss of $1 million. So, what happened is the higher sales that we got from commercial, that we got from combi, that we got from parts was – parts business is doing very well, kind of offset those losses, so we ended up neutral. Now, when we look to the second half of the year versus the first half of the year, what we have is we're going to get the full benefit of the half-year price increase. And as we alluded to in Ajita's comments, we expanded that price increase in June. And so, we expect to get significantly more price the second half of the year than the first half of the year. If you recall, we basically got nothing in January – I mean, in the first quarter from a price standpoint. And then, two, as we said, SG&A, we expect advertising will be down second half compared to the first half, et cetera. So, that's kind of the major pieces of the bridge from the first half to the second half as well as what happened to the margin in the second quarter.