Richard D. Kurtz
Management
Neither, I think it's a matter of how the pharmaceuticals would have to go about the implementation. If you think about it, any change to their manufacturing process requires FDA approval, okay? They are -- they manufacture product under cGMP and that's approved, okay. Once they make a change to that manufacturing process, they have to go back to the Feds, get it approved, show them the documentation that's been done. Now when we first started talking with them, it was during the period that there was all of a sudden massive consolidation amongst all the pharmaceutical industries. That, coupled with the fact that they have a long period to accept, approve and qualify product, we made the conscious decision that says, you know what, we need to have something that has a higher ROI associated with it. Now pharmaceuticals always run into this problem, we'll call it, and it happens a little bit more offshore, I'll say, than onshore where they have contaminants. Metal contaminants, other anomalies within -- in the capsules or in the drugs, and they get the massive recall. Well, okay, that's being very reactive just like CFA is reactive, we'll say. And so people will make a phone call to us and were saying, "You know what that's good, but somebody has got to show me how you're going to fund it, how are you going to do all this because we don't want to do that development cost without having a customer per se that's going to give us a purchase order based on criteria that we can adopt and, we can understand." With the industrial applications that we're doing today and our VARs, we know exactly what they're expecting. We know what the ROI is, and you can very quickly, I think, convince them. Now it wasn't overnight that we did this. This is over a period of a couple of years. But now we're starting to gain that ramping momentum with the industrial applications. I think it's going to take some effort to get back into the pharmaceutical area to really get them exposed to what we can do. Now if somebody came to us tomorrow, so have a brand-new line, we're putting in that we're looking at. Okay, that's a different subject that would get our feet wet again, as long as we understood and there was a commitment by them to buy the product and not just going to application development endlessly like they did 3 or 4 years ago, I'll call it.