Yeah, sure Brian, how we think about the platform is like using the analogy of Amazon, if you look at Amazon back in 1999, that was really a book story about Barnes & Noble versus Amazon and obviously, building e-commerce platform with many revenue streams of the e-commerce platform. Think about our platform in a similar light. And what I mean by that is, we're starting out today and our books if you will is our DT Media business and they were crossing over some milestones today around that business and continue to show great growth around that business. And are very excited about it, its futures, its prospect, but the key is once we can get Ignite on to the device, it's not just opening up that revenue stream but opening up others, so it can be licensing revenues, I referenced our relationship with Verizon and AppFlash, and we do with Reliance Jio in India, Millicom in Latin America, and so on. That's another revenue stream that's unique and distinct from advertising. We just talked about Delivers, with the question, Mike asked in some of my prepared remarks, as well as in other revenue streams, the opportunity to expand it to different screens, the opportunity to do it with Pay, there's a fantastic opportunity with the data that we have, if we ever choose to go in that direction, in any material way. So really the point being here is that getting Ignite on the device and getting it installed on the device, and in my comments, last year we were installing it on a run rate of tens of millions, now we’re installing at a run rate of north of 100 million, just in terms of monthly devices that are getting Ignite installed on it. So we are really starting to see the benefits of the scale, economics of getting a platform up and going. And then once Ignite is on that device, as long as the device is on the market place, then those revenue streams become open to us in terms of opportunities. So Delivers is one in particular that a lot of large-scale and advertising, other advertising platforms want to take advantage of because it's very simple, just getting direct app installed versus having to go to Google Play Store. So that's something we're quite excited about and one of the thing we want to be able to communicate out to investors is in the short-term, we're going to continue to be very focused on execution with DT Media and continue to show progress and momentum against that. But we don't want to be limited in our thinking that the DT Media business and how many slots we have on a particular operator is really the only vehicle of how we will grow this business.