Jennifer Porter
Management
Thank you, John. And good morning, everyone. One of Arhaus ' biggest opportunities to increase our market share is to grow our brand awareness. We are in the enviable position of introducing a meticulously crafted, improved and heritage brand, grown mostly organically over the past 35 years to a highly fragmented and arguably underserved market. In 2019, we began significantly increasing our investment in digital initiatives and brand marketing overall. We developed a test-and-learn strategy that balances brand awareness approach with high return on advertising spend or well as driven targeted campaigns. Our focus is on profitable and meaningful long-term growth of the brand. We have a proven ability to drive brand awareness by opening more showroom, and we see continued opportunity by further enhancing and expanding our omni -channel marketing and technology capabilities. For third quarter, we are excited to report healthy client growth over Q3 last year in terms of both existing client numbers and value, as well as new client acquisition numbers and value. Our approach to clients is omni -channel. Our direct mail channel continues to perform incredibly well for us with our Fall catalog hitting homes at the end of August. We mailed the catalog to our largest circulation ever, while achieving a higher [indiscernible] than last year. We are particularly excited to see direct mail continue to perform not only with our existing client base, but also as a significant driver of traffic to our website and new clients to the brand. Early results for our holiday catalog, which hits homes in the beginning of November are looking very promising as well. Q3 saw us increasing our media advertising and partnership, participating in both House Beautiful's Whole Home, and Architectural Digest's Iconic Home campaign, along with continuing to develop and expand upon our influencer program on social media. In September, we reached 1 million followers on Instagram. On the eCommerce brands, we saw strong eCommerce growth driven by owned, earned, and paid marketing effort. We continue to believe that eCommerce has not only drive direct eCommerce revenue, but also serve to the gateway to the brand and a discovery tool for our products. We are thrilled to be launching our new website this month, which will immediately step up our online user experience, allowing us to better showcase our brands and share product knowledge with our online clients. This site will also bolster our product merchandising capabilities, as well as position us for further optimization throughout 2022 and beyond. Along with other digital initiatives launched this year, such as our 3D Room Planner, Digital Catalogs, and Virtual Showroom Tour, we believe we have tremendous opportunity to continue to deepen our client relationships and grow our E-commerce business. We look forward to sharing more information about our omni -channel development and growth in future quarters once our new site is up and running. For now, I'll pass over to Dawn Phillipson.