Michael Weinstein
Analyst · Michael Margolis, private investor
Yes. So look, I think this begs a larger question. And where we have made a left turn where other people made a right turn, we haven't developed brands. But if we do have a brand, in a sense, it's our ability to operate large scale food operations, great quality at price points that seem to be very attractive. So for instance, and I always use this as an example, at 6:00 on a Thursday night in Bryant Park, which is in the center of New York City, on a nice Thursday, the restaurant has a scattering of people in it, but by 6:05, there are 1,000 people sitting. And we will turn those tables 3 times serving full dinners. And we'll serve 3,000 people. And everybody will get out on time and everybody will have a good meal and everybody will be happy with the price of their check. On a good day in New York, New York, we serve 16,000 people. From a variety of outlets, from fast food, the in-room dining to employee dining room to 3 full-service restaurants, we are good at large scale. And when you get something that's right at large scale, you get huge cash flow that doesn't look like any other restaurant, maybe Cheesecake Factory, when they get a $20 million deal, approaches the percentage of cash flow on sales that we generate. So we are more interested in looking at those type of development deals than we are building a 200-seat restaurant. Now that doesn't mean we won't build a 200-seat restaurant. We have a lease signed to the Tropicana in Atlantic City, which we think we have a great location and it's not an expensive build-out and will be open sometime in late summer with another Burger Bar. We have one at New York, New York that we built about 1.5 years ago that's hugely successful. We just built a small doughnut shop in New York, New York. So we will expand where we're operating in cities we're operating, where we can leverage the same overhead. If we find a good location and a build-out that makes sense, we would think the return on equity is going to be very efficient, we will continue to build. But the projects that we look at are almost exclusively now large scale projects, where we're going to be feeding thousands of people a day or catering facilities, where we know that business and we can feed a large number of people, who are an event and leverage our event department. We have been getting more and more into the idea that our catering facilities are as competitive as anybody's in the city. We leverage many kitchens in New York, Washington, in Las Vegas and therefore, we could be more price-efficient, and we think the quality is as good as anybody out there. And apparently, the corporations and event planners think that as well because our business is increasing nicely year-to-year. So we now have, I think, 6 people in our event department as sales managers. And these events have taken -- largely been placed in our restaurants, but we're now looking more and more at off-premises. And that was one of the reasons for Basketball City. It's a 65,000 square foot facility, where we think it's going to be a big event. So that's the nature of our business line.