Michael Weinstein
Analyst · Lipton Financial Services.
So I would tell you, I'm not looking at the industry. I'm looking at my customers. And I'm not trying to leave too much money on the table. I would like to get price increases if my customers will accept it. But you get to the point, and we can use Bryant Park. All those executives coming for lunch. There are people that have reservations for a table every day of the week, and they use it. But I also have secretaries that come there. And that's who my eye is on. If I lose them, I'm losing 10%, 15% of my customer counts. I'm not going to lose them. I'm going to make every effort to keep them. And that's true in most of my restaurants. Certainly, when you get to Hollywood and Tampa, the food courts, where you have a captive audience and because with the food courts and what's happened to restaurant prices, in the Hard Rock Hollywood, we're the cheapest alternative by far. So all of a sudden, you can get almost $6 for a slice of pizza, which is ridiculous. But you get it because people are offended to a certain degree by the prices of the restaurants and the Hard Rock. The food is good in those restaurants, and they fill up because of the volume of people that go through that place every single day. But for a certain number of people, the food court is the option, and our food is really, really good there and in Tampa. I mean, it's restaurant-quality food in a quick-serve environment. So the only thing is not waiter service, but you get a great meal. There, we could be aggressive because our customer doesn't have another choice other than to pack their own sandwich, and they're not doing that. In Vegas, we have a captive audience. But again, other than Gallagher's Steakhouse, we're in a middle-income environment with New York, New York. I would even say middle income to high low income. The whales are not coming to New York, New York. They're going to Bellagio and Wynn. So we just can't go crazy. We got to keep our eye on the guy that's driving from somewhere to New York, New York to sleep in a $100 or a $98 room, not in a $350 room. And if you stand at a reception in New York, New York, you'll be amazed at how many people walk in with rice cookers. They're going out shopping and cook in the room. So every restaurant is different where we could be aggressive. We're trying to be aggressive. Right now, I can tell you, at Rustic, that's a restaurant that used to make $80, 000, $90, 000 a week every week. The volume is...