So Chris, first, thanks for joining us, and thanks for the question. I think we need to separate what's happening in the short-term and the long-term. And I've been very open about that for the last 2 quarters. They are different dynamics. And I go back to last year, we did very well last year. We [indiscernible] on price, and we had a very strong year. Having a strong year last year did not help our innovation or growth opportunities. Equally, some of the challenges in destocking, it's a challenge we need to perform. We need to take actions in the short term, but they do not be tracked from the long-term opportunities that we have. So I really do separate the two. I think the short-term issues are broad based. They're impacting everybody in the industry and all the segments. It's not a 1 product or 1 category thing. And as we see our customers' volume versus ours, it's clearly an indication and all the other suppliers to the industry. This is a destocking event that we have never seen before as an industry, and we will overcome that sooner or later.
On the innovation side, this is going to be a central part of our discussion in September. We're really excited. All the innovations that we're working on, you'll see they're scalable. If you go back to our November '21 Investor Day that we talked to sort of the model of additives and ingredients, if you innovate and then you scale it by developing more products or more applications around markets, we feel very excited about these opportunities that we have.
They're ESG focused, most -- 99% of them that we're launching are going to be greener chemistries, either natural, natural derived, biodegradable. They're going to bring functional performance advantage. This is not just green for green, we can get both performance and advance our ESG solutions. They're very elegant. We're very excited even from a manufacturing perspective. Very clean processes in many cases than some other technologies that we've seen, very little waste, very efficient in how we make them. And most importantly, we can leverage existing assets. We don't have to invest a lot more. A lot of the capacity that we had empty from 2019, we're going to start using for a lot of these technologies.
So I think for personal care, it's all these technologies are going to have a great fit, not -- and I would say not just for personal care, for coatings and for pharma, you'll see that it's pretty broad-based. It's very exciting for us. And this is a separate growth opportunity relative to just our traditional market growth and normal innovation with just improvements to our technologies. These are add-on platforms that can really energize growth for the coming decade for us.