Pat Goepel
Analyst · Canaccord. Your line is now open.
No, I think couple of things. First of all, I refer you to Slide 8 and then we can have more detailed conversations as we go. But how we see is we have an integrated go-to-market strategy. And now that we built out our four reseller hubs, really, we have a national business and a national footprint to take advantage of both direct sales teams. And typically, we’re going to put headcount in Tier 2 and Tier 3 cities. If I am in Downtown Manhattan and I need Payroll Services, I might have 15 vendors within 0.5 hour, either Internet call were away. And – but in Tier 2 and Tier 3 as we do a good job of cultivating influence centers, whether it’s CPA, banks, consulting services, benefit brokers, et cetera. Now when you’re in those type of cities, there’s a lot of overlap and a lot of a halo effect around the partners. We think that direct sales teams can take advantage of that and we’ll do that. As far as referral channels, we’ll continue to cultivate them to get those leads. Now if they want to become a reseller, they have that option then to graduate to reseller. And then finally, if they are a reseller and they want to exit, for whatever reason, whether it’s a life event or the business cycle. We’re there to provide an exit strategy for them. And we think we’re unique in this approach, and we think we have the opportunity to grow our revenue in a very predictable way, take advantage of scale. As I’ve studied other vendors in the space. Typically, you grow a ditch in the P&L. If you really emphasize a lot of direct sales growth. We want to do more measured in Tier 2, Tier 3 cities, where we’ve had success in the past, where we have a reseller channel and then follow this go-to-market strategy. We think we can yield the appropriate results we talked about. We think we can become a very predictable company over the next couple of years, doubling in size, and conceptually tripling in EBITDA in that same kind of as we get margin expansion. So we think this is the way to go, and that’s kind of the way we’ve been focused on it.