Brian Moynihan
Analyst · Wells Fargo. Please go ahead.
Mike to put it in perspective, I think we had $20-odd billion of fourth quarter '17 to fourth quarter '18 checking account growth in consumer. We actually -- as I said earlier, we have been in a decade-long repurposing of that business including focusing on primary accounts. So we're at 91% primary accounts. Accounts we add are accretive and solid. The average balance per account continues to grow. The satisfaction in that business hit an all-time high across the board in terms of customer delight. So it's a good performance, it’s strong performance. But the key among all that is, basically, we are net growing checking accounts a few hundred thousand a year for the last couple of years, which we hadn't been for the last eight or nine years as we reposition the old product lines and did all the consolidations, even sold some branches you're well aware. To go to your question on millennials, there are 50 million households in consumer; 36 million digital households; 26 million mobile households. There are not enough millennials to meet those statistics. So this is a broad-based change going on, and whether it’s people 80 years old, 70 years old, 60 years old, the way people use their capabilities that we have built for them is across the board. So any technology adoption, people often attribute to millennials, but when you think about that kind of penetration of digital practice, a 1.5 billion log-ins a quarter, you have 77% of the checks deposited not at the branch i.e. through ATMs and mobile deposits. You just don't have enough millennials to go around. So this is a broad-based trend that we've been driving and over the 10 years I talked about earlier, we had 6,100 branches, we have 4,200 branches. We have grown checking balances. It's just isn't enough millennials to make that happen. So it's a broad-based thing. I'll give you a - this quarter we crossed five million Zelle users, five million Erica users. Now remember, Erica is not even a year old, and five million Preferred Rewards customers who brought their relationship to get the benefits. That is what's driving this - the checking growth, because you get - if you bring all your relationships through the reward programs, we have that integrated across all products, not just card products that provides a good benefit. And so it's tremendous operating leverage as Paul mentioned, some of the statistics in cost It’s tremendous client delight, it’s tremendous capability, tremendous efficiency. It is broad-based comment. I mean, it's not - I mean, millennials would score high on something like Erica, but that would be expected. Long term it would be broadly adopted in our franchise.