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BARK, Inc. (BARK)

Q4 2024 Earnings Call· Mon, Jun 3, 2024

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Transcript

Operator

Operator

Good afternoon, and welcome to the BARK Fiscal Fourth Quarter and Full Year 2024 Earnings Conference Call. Please note that this call is being recorded. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. [Operator Instructions] I will now turn the call over to Mike Mougias, Vice President, Investor Relations. Please go ahead.

Mike Mougias

Analyst

Good afternoon, everyone, and welcome to BARK's fiscal fourth quarter and full year 2024 earnings call. Joining me today are Matt Meeker, Co-Founder and Chief Executive Officer; and Zahir Ibrahim, Chief Financial Officer. Today's conference call is being webcast in its entirety on our website, and a replay of the webcast will be made available shortly after the call. Additionally, a press release covering the company's financial results was issued this afternoon and can be found on the Investor Relations website. Before I pass it over to Matt, I want to remind you of the following information regarding forward-looking statements. The statements made on today's call are based on management's current expectations and are subject to risks and uncertainties that could cause actual future results and outcomes to differ. Please refer to our SEC filings for more information on some of the factors that could affect our future results and outcomes. We will also discuss certain non-GAAP financial measures on today's call. Reconciliation of our non-GAAP financial measures is contained in this afternoon's press release. And with that, let me now pass it over to Matt.

Matt Meeker

Analyst

Thanks, Mike, and good afternoon, everyone. Today's call marks a meaningful milestone for BARK. Just over two years ago, when I returned to the CEO role, the company was burning significant cash, had poor unit economics, a bloated organization, and did not have growth momentum. Today I'm proud to share that BARK is back. The team should be proud and I'm proud of them for putting BARK on a solid path to profitability as we improve margins through supply chain mix and organizational changes. Collectively, this has resulted in a strong balance sheet as we improve our working capital, while driving towards profitability. We're now positioned to accelerate growth supported by an A-plus senior management team. Let me dive a bit deeper into some of the specific business improvements over the past two years from fiscal 2022 to fiscal 2024. Gross margin improved by 600 basis points to 61.6% this year with notable gains in product quality and safety. Shipping and fulfillment expenses decreased by nearly 300 basis points with impressive improvements in delivery speed and accuracy. Collectively, that's a 900 basis point improvement in two years. On approximately $500 million in revenue, that's about $45 million of savings. All those improvements led to adjusted EBITDA improving by $47 million, from a loss of $57.8 million to a loss of $10.6 million, along with two quarters of positive adjusted EBITDA in fiscal 2024, including the most recent quarter. To strengthen our balance sheet, we cut our inventory balance by 45%, releasing $69 million of cash without impacting customer satisfaction. Free cashflow improved by over $190 million to a negative $2.8 million this year. We ended this year with $125 million of cash on hand, and that's after repurchasing $6 million of our own shares and $45 million of our long-term…

Zahir Ibrahim

Analyst

Thanks, Matt, and good afternoon, everyone. I will start by providing additional color on our fourth quarter financial performance and then expand on Matt's comments regarding our outlook for fiscal 2025. Overall, we executed the strategy we laid out at the beginning of the year. We delivered healthy gross margin improvements, gained operating leverage in the P&L, and significantly reduced our inventory levels and cash burn. For fiscal 2025, we are focused on driving long-term top-line growth and now have the cost structure to enable it. Beginning at the top of the P&L, total fourth quarter revenue was $121.5 million, down 3.6% compared to last year. To put this in perspective, last quarter the toy industry in retail for dogs was down 10% year-over-year according to Nielsen data. So we're continuing to improve our execution relative to industry headwinds. From a segment perspective, direct-to-consumer revenue was $109.3 million, down 5.9%. The year-over-year decline in B2C revenue is primarily due to carrying fewer total box subscriptions into the current period. Total shipments in the quarter declined 3.3% to $3.5 million, while average order value was down roughly 2.5% to $31.25. Total commerce revenue was $12.1 million, up 21% compared to last year. The large uptick in this line is driven by incremental revenue from our new treat line in Target and PetSmart, along with Girl Scouts' revenues. Total revenue for the year was $490.2 million, down 8.4%. On a segment basis, B2C was down 7.5% to $436.4 million. As Matt mentioned, we face headwinds in our more discretionary toy category, particularly in the first half of the year. Nonetheless, we have been encouraged by our second half customer acquisition trends, and we'll look to build on this momentum in the quarters ahead. It is also worth reiterating that our consumables category,…

Operator

Operator

Thank you. We will now open the line for questions. Our first question comes from Ryan Meyers with Lake Street Capital Markets. Please go ahead.

Ryan Meyers

Analyst

Hey guys, thanks for taking my questions. First one for me, I'm serious the continued softness in the discretionary categories. I mean, is that largely what you have been expecting and there's really been no changes there? And then do you bake in any sort of improvements in those categories into the 2025 guidance?

Matt Meeker

Analyst

Hey, Ryan. Thanks for the question. I think overall we're monitoring those macro trends and the signs. And maybe there's some positive signals that we're seeing, but I think for us it's a little too soon to call it an industry turnaround, given the past couple of years of significant pet food inflation and where does that go and maybe some uncertainty around like election and just the economy overall. As you may have heard from Chewy last week, they reported that calendar Q1 was the first time since 2022 that adoptions were greater than relinquishments within shelters. So that's a positive signal. On the flip side Nielsen's showing that dog toys and retail were down 10% in Q4, but relative to that, BARK toys were only down 1.5%. So, while we're still down, we're gaining some share there. We're taking all that factoring it into the year ahead and making the best assessment that we can. And maybe just to add to that a little bit because you're asking of how does that factor into the guidance. There's a -- obviously as I mentioned, the retail sales cycle is a long lead sales cycle. So adding someone as amazing as Michael Black, it's not going to pay off with big results this year because he could be the best salesperson in the world and you're never going to change the way Target or Walmart or any retailer runs their business. That's another way of saying, we have a lot of visibility for the year in that channel. It will be affected positively or negatively to some extent by the macro, but a lot of this is baked already.

Ryan Meyers

Analyst

Okay, got it. That's helpful. And then just thinking about sort of the cadence and seasonality. You said on the top line you expect revenue acceleration coming out of Q1, so I think that makes sense. But then on the EBITDA side, I mean, do you guys plan to follow kind of similar seasonality that you did here in 2024 as in investing more in marketing in Q3 and that's kind of how sort of the EBITDA will shake out. Just any commentary on kind of the cadence of the guidance would be helpful.

Zahir Ibrahim

Analyst

Hey Ryan, how you doing? This is Zahir. Yes, the general shape of the P&L from an EBITDA perspective will kind of follow a similar sort of cadence to what it did in fiscal 2024. Just from an EBITDA perspective, for each of the quarters you'll see a stronger performance and therefore a stronger performance for the year overall. In relation to marketing, Q3 is always going to be our biggest quarter because of the holiday season. Given where we are from a profitability perspective, we'll continue to look at opportunities to invest to drive top line growth. We have that flexibility now given the fundamentals of the business and the financial health of the business is in a much stronger position.

Ryan Meyers

Analyst

Got it. Thanks for taking my questions.

Operator

Operator

Our next question comes from Kaumil Gajrawala with Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Kaumil Gajrawala

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Hey, sorry about that, guys. I was speaking to myself on mute. On guidance, can you maybe dig down a little bit further on your EBITDA guide is positive? Does that also mean free cash flow should be positive for the year?

Zahir Ibrahim

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Hey, Kaumil, how are you doing? This is Zahir. Yes, the EBITDA is a good proxy for free cash flow for our business for the coming year. So yes, similar sort of zip code from a free cash flow positive perspective for fiscal 2025.

Kaumil Gajrawala

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Okay, great. Yes, so nothing strange in the figures. It should be aligned.

Zahir Ibrahim

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Yeah.

Kaumil Gajrawala

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

I guess, Matt, you've been cautioning us at how quickly, or maybe cautioning us not be -- not to add revenue growth from some of the new retail opportunities too quickly. But what should be the incremental contribution maybe for that year 2026 when we're past the sort of shelf resets and that sort of thing.

Matt Meeker

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

I don't know that I have a numerical answer for you. I think I can give you sort of a directional answer in terms of activity. Again, we've got like new talent in the revenue driving side of the house and that gives us a full year of working with Michael and his team, developing products for that channel, and then taking those into retail and selling them. And we wouldn't have bet on him if we didn't feel very bullish about his ability to do that, given his background. In addition to that, this year with the treat line that we put into Target and PetSmart, we purposely put exclusivity in with those two so we'd have time to learn and get feedback from them and our customers and get the right assortment and learn how to market it so then we can take it out and get a much wider and more effective bang, if you will, across all retail channels. So that should help. And then hopefully we're expanding more into the…

Zahir Ibrahim

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Toppers and dental.

Matt Meeker

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Yes, toppers and dental categories, but also from a channel perspective into the e-commerce side of things or the marketplace side, like an Amazon marketplace and including internationally. So I think those are some directional indicators of why we think this might accelerate significantly in 2016.

Zahir Ibrahim

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Yes, I mean, Kaumil, just on that point, this year commerce was about 11% of our revenue in fiscal 2024. We expect next year for it to be about 12% to 13% of our revenue. And then looking beyond fiscal 2026, over the next three years, we expect commerce to be about 30% to 35% of our business. So clearly that gives you a signal of the growth over those following couple of years.

Kaumil Gajrawala

Analyst · Jefferies. Please go ahead. Kaumil Gajrawala, your line is now open.

Got it. That's useful. Thank you guys.

Operator

Operator

Our next question comes from Maria Ripps with Canaccord. Please go ahead.

Maria Ripps

Analyst · Canaccord. Please go ahead.

Great. Thanks so much for taking my questions. First, I just wanted to follow up a little bit more on marketing spend. Can you maybe just talk about sort of how your incremental marketing spend performed in Q4? Are you still sort of seeing healthy ROI sort of efficiencies after some of the sort of restructuring or optimizing some of the marketing functions late last year? And I guess, can you just tell us again, how should we think about your marketing spend as we move through this year and as revenue returns to growth?

Matt Meeker

Analyst · Canaccord. Please go ahead.

Yes, the good news is, what we started in Q3 last year continued right through Q4. It was very steady, very solid. Our number of new subscribers acquired was up significantly year-over-year. The quality of those subscribers, or all of them, are up significantly, reflected in our lifetime value being up. I think the opportunity to further improve our customer acquisition and our marketing overall again comes from our new CMO, Michael Parnas, joining the team. And in spite of these past two quarters being very strong in terms of customer acquisition and the payback that we're getting from those customers, our weakness that we know we have is that we are very focused on the bottom of the funnel or only direct response and digital tactics to acquire a customer. And that's just not good enough. That leaves a huge amount of opportunity when it comes to upper and mid funnel activity, creating awareness, working across all of our sales channels together, not having them siloed. So now we have a leader who's got great experience in two great companies in the pet industry over the last 12 years, joining the team, leading that function, taking that approach. And I think what we've seen with BARK Air in particular is a fairly modest investment, especially relative to what we spend on direct-to-consumer marketing, giving us this enormous outsized awareness benefit, shows that some smart investment in upper and mid funnel can have big gains for us and actually aid the bottom of funnel activity that we've got. So we've got some change there to do, we've got the right leader to do it, we just got to give them a little time to roll that through.

Maria Ripps

Analyst · Canaccord. Please go ahead.

Got it. That's very helpful, Matt. Thank you. And then secondly, if I heard this right, I think as I heard you mention, you said that carrying a little bit fewer boxes in the quarter contributed to sort of slower DTC revenue growth. Just can you maybe talk about how you're thinking about sort of your inventory levels here, and especially as [indiscernible] worked towards returning your DTC business back to growth?

Zahir Ibrahim

Analyst · Canaccord. Please go ahead.

Sure. I think if we go back in time, we drove our inventory levels up during the -- around the time of COVID, supply constraints and concerns about supply continuity. And the reality is that, we overbuilt inventory. So what we've been doing over the last couple of years, and the supply chain team has done a great job of it, has managed down inventory levels over that period of time. Where we're at now, we're carrying a healthy level of inventory. We still see opportunities over the next 18 months to pair that inventory back further, but not anywhere near the extent that we've done in the rear view mirror. There'll be more modest incremental improvements but from a customer service level perspective and all of those metrics our inventory level is more than adequate and we carry appropriate levels of safety stocks.

Maria Ripps

Analyst · Canaccord. Please go ahead.

Got it. That's very helpful. Thank you.

Operator

Operator

Our final question comes from Ygal Arounian with Citigroup. Please go ahead.

Unidentified Analyst

Analyst

Hey guys, good afternoon. You have [Max More] (ph) on for Ygal. I just want to maybe start off with the unified platform. You're expected to finish that this year. Maybe just help us walk through what's left to do there. And then understand it should help with the cross-selling by bringing the different brands out of the same platform. But are there other added benefits from going to the Shopify platform that you're expecting? Maybe better data or better ability to engage with marketing? And then maybe help us understand some of the cost benefits too from that?

Matt Meeker

Analyst

Yes, thanks for the question Max. I think the most exciting thing when it comes to that is Meghan Knoll joining the team today to lead direct-to-consumer and she's the perfect person for it. We know that from her experience at BARK in the past and her learning as a CEO of direct-to-consumer brand over the past year and a half. So that's -- it'll be hers to lead us there. Maybe surprisingly the easy part of this or the easier part -- none of it's easy, but the easier part is the technical integration. The bigger thing that's -- I don't want to say standing in the way, but the bigger thing for us to accomplish here is that, we don't -- in moving our BarkBox and Super Chewer customers over, that we don't have deceleration in their activity, that we maintain our retention rate, which is very good. We maintain our add-to-box revenue, and that we're able to acquire the same number of customers at the same rate or better. And as soon as we have comps that look that we're comfortable with, then it's moving the full base of subscribers over. The benefits are, as you mentioned, certainly the cross-sell and up-sell opportunity. We're not limited -- there are so many ways we're not limited. We're not limited by the product set, the timing, when we can ship, having all of our products in a shared warehouse or shared fulfillment centers. There's so many ways that we benefit there. Another is from the marketing overall. And I was just talking about upper and mid funnel and driving awareness. Right now we go out in the world and we talk about our BARK product. That BARK product drives to barkbox.com or superchewer.com. Not one place. And so flash forward to a unified platform. There's one home. You might hear about BarkBox, but you come into a unified platform and you discover the full universe of all of our products at that place. So it gives -- it makes our marketing just a lot more both effective and efficient in doing that. Certainly some consolidation benefits with the team. But really it's something where we're very eager to get there. We just want to make sure that as we get there, the business is accelerating as we go into it.

Unidentified Analyst

Analyst

Okay, great. Super helpful. And then maybe just get on BARK Air there a little bit. It looks like you guys might have filled out some flights, but I'm just curious on how this has kind of progressed compared to your expectations. And then maybe a bigger picture with -- it seems like the demand has been pretty good, or interest has been good. Now, how does this kind of change or impact your thoughts on expanding to other kind of services, tangentially related to dogs going forward?

Matt Meeker

Analyst

Yeah, I think relatively the expectations, it has blown away our expectations. Or at least mine. We're just so encouraged and so grateful for the response that we've had and seeing it really everywhere and the notes we get from people about how meaningful it is to their lives, to their dogs. So it's a really, really special product, and you see that. And the nice thing is that, the bookings are following that, and you see a lot of opportunity that comes with it. When it comes to services that follow, I'd say at this point, we have a load of ideas and a lot of opportunities, but getting this one right -- we're not taking a victory lap at all. We've put four flights in the air. So there's a lot more work to do. We have to continue to make this a great experience then continue to make it a great business. And once we get that and we get some infrastructure built around it and we really know how to run the thing, then I think we can start talking about what's the next service that we pile on but we're not we're not close to that yet.

Unidentified Analyst

Analyst

Awesome. Thanks. Super helpful.

Operator

Operator

There are no further questions at this time. With that, this will conclude today's call. Thank you all for your participation. You may now disconnect.