Thank you, Stuart. Good morning, everyone. Our second quarter results are detailed on Page 15 of your presentation materials. Victoria's Secret had record sales and earned record operating profit in the second quarter with segment operating income dollars up 8%. We continue to focus on our key priorities, growing in our core categories, investing in select key growth opportunities and emphasizing speed and agility.
In the stores channel, second quarter comps were up 10% on top of the 12% increase last year driven by strength across bras and panties, swimwear, Pink lounge and fragrance. In the direct channel, second quarter sales were up 3% driven by strength in bras, panties, sleepwear, Pink, Beauty and swim, somewhat offset by softness in apparel. Our second quarter merchandise margin dollars were up, and the merchandise margin rate was down versus last year in both channels. This is the direct result of decisions we made to ensure we ended the season clean in inventory and better positioned to chase into early fall winners.
In the store channel, the merchandise margin rate decline was primarily driven by 3 things: first, an increase in clearance merchandise sell-through; second, a timing shift in our marketing strategy to support our early August bra launch; and third, continued strong response rate to our gift with purchase and direct mail offers, a trend we will expect will continue this fall. In our direct channel, the merchandise margin rate decline was driven by incremental promotion offers and lower pricing during the semiannual sale.
Looking ahead to the third quarter, we will remain focused to grow our core categories of bras, panties, loungewear and fragrance. We will continue to focus on providing our customer the best seamless experience across both channels through exceptional execution. We will also continue to make investments to make consistent growth in our business, and this includes real estate investments; this fall we'll open and remodel 40 stores, including our premier New York flagship at Herald Square; investments in customer-facing technology; store-related investments, such as an enhanced training and development programs. We believe these types of investments improve the customer experience and have contributed to our strong increase in store conversion rate.
Thanks, and now I'll turn the discussion over to Nick.