Stuart Burgdoerfer
Analyst · Baird.
Sure. So in terms of the AUR positioning for lingerie and for PINK, it starts with a point of view that John and Amy communicated back at the Analyst Day in September, which is the businesses are going after different target customers. That are in different stages of their life and otherwise just have some distinction. And so as a result of that, as you know, John is pursuing developing, pursuing offering more elevated products, more glamor, more fashion, a lot of emotional content. And over time, we expect that we'll get paid for that work through AUR and margin rates. Amy has, and team, have also done customer work, consumer work. And one of the things that they have assessed is that they really want to make sure that our offerings to that customer, again, a younger customer, that the offerings are highly accessible from a pricing standpoint. So there's a natural delineation in average unit retails.
As it relates to margin rate with the context I just provided and over time or as a target, we would expect that both of the businesses, including in the bra business should earn healthy margin rates, consistent with those strategies. And so again, over time, I don't start with a point of view that the margin rates would necessarily be different between the 2. Again, the price levels are different. But I'm not sure that the margin rates would be different.
Second part of your question was about promotion and how will we manage through the holiday period, given the significant promotions from a year ago. Obviously, we're trying to get paid for our work to have an appropriate amount of promotion, but there are a couple of things that I would just reinforce. One is we need to -- and we will, hand inventories a clean position, so that we start 2020 in a healthy inventory standpoint, both financially and numerically, and also in terms of the freshness and the quality of the assortment that we carry over into the spring season. So ensuring that, that happens, depending upon how things go, obviously, will be an important input to the degree or level of promotion through the holiday period.
The other is, as you recognize in your question, it's a key time for our consumers. We have a lot of traffic in our stores and online. And we'll be balancing promotional levels to drive volume, engagement with customers, profit -- again the management of inventory flow and sell downs. So we're not overly principled about it. We certainly are pursuing a strategy it paid for our work and to reduce the level of promotion, but it is dynamic. We do a lot of testing, as you're familiar with. And we'll try to strike the right balance considering the factors that I've mentioned. Thanks.