Earnings Labs

Bath & Body Works, Inc. (BBWI)

Q4 2022 Earnings Call· Thu, Feb 23, 2023

$19.31

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Transcript

Operator

Operator

Good morning. My name is Danielle, and I will be your conference operator today. At this time, I would like to welcome everyone to the Bath & Body Works Fourth Quarter 2022 Earnings Conference Call. Please be advised that today's conference is being recorded. [Operator Instructions] I will now turn the call over to Ms. Heather Hollander, Vice President, Investor Relations at Bath & Body Works. Heather, you may begin.

Heather Hollander

Analyst

Thank you, Danielle. Good morning, and welcome to Bath & Body Works Fourth Quarter and Fiscal 2022 Earnings Conference Call. Today's call may contain forward-looking statements related to future events and expectations. Please refer to this morning's press release and the Risk Factors in Bath & Baby Works 2021 Form 10-K for factors that could cause the actual results to differ materially from these forward-looking statements. Today's call may contain certain non-GAAP financial measures. Please refer to this morning's press release for important disclosures regarding such measures, including reconciliations to the most comparable GAAP financial measure. Joining me on the call today are Gina Boswell, Chief Executive Officer; Julie Rosen, Brand President; and Wendy Arlin, Chief Financial Officer. All of the 2021 results we will discuss today are adjusted and exclude the significant items detailed in our press release. Additionally, the results represent results from continuing operations and exclude the discontinued operations related to Victoria's Secret in 2021. I'll now turn the call over to Gina.

Gina Boswell

Analyst

Thank you, Heather, and Good morning, everyone. Thank you for joining us. First, let me say how thrilled I am to be here at such a dynamic time. It is an honor to lead Bath & Body Works and the more than 55,000 associates worldwide. I look forward to working with this team, our leadership and our Board to capitalize on the tremendous opportunities that I see for the business and for creating long-term shareholder value. On today's call, I'm going to talk about why I joined Bath & Body Works, discuss some of my early observations and then outline my initial areas of focus to drive growth and profitability. But before I dive in, I'd like to first thank the team. Their efforts enabled us to deliver fourth quarter sales at the high end of our guidance range and EPS that exceeded expectations. This was despite a challenging macroeconomic environment. As to share a bit about why I chose to join Bath & Body Works through nearly 3 decades in the consumer industry, I have developed a true love for beauty, personal care and fragrance where customers are passionate and engaged, and quality and innovation are critical. And I was immediately drawn to Bath & Body Works as a company with its history of superior growth and a highly differentiated business model. This is a company truly positioned at the intersection of consumer goods and retail. The company is a market leader and innovator with leading share in its major categories of home fragrance, body care and soaps and sanitizers, and we have a top position in the U.S. in 10 forums. This includes body lotions, shower gel, 3-Wick Candles, and soaps and hand sanitizers. And we have also been significant share in the men's category. These are all…

Julie Rosen

Analyst

Thank you, Gina. In the fourth quarter, customers responded well to our holiday assortment which included both Christmas favorites and cozy new fragrance additions. We are an affordable luxury brand with covetable gift offerings and a key tenet of our holiday strategy was offering gifts at all price points. We drove a strong gifting business in the fourth quarter, exceeding our expectations and last year's results with record high gift-set sales and particular strength in overall gifting that last week before Christmas. The season was led by our iconic holiday traditions and top fragrances such as Winter Candy Apple and Vanilla Bean Noel. We brought back these customer favorites in new packaging that spans multiple categories and forms. Offering our customers' favorites in multiple forms is really a competitive differentiator for us, and we find that it drives customer loyalty and purchases. Our cross-category assortment is the key reason for our customers to come back and visit us each year. We saw success with our ability to tell cohesive and compelling fragrance stories across the shop, which continue to resonate with customers who want to enjoy our fragrances for both body and home. The fragrance stories that performed well during the quarter include core fragrances, such as Champagne Toast, returning holiday favorites such as Fresh Balsam, and new fragrances, such as Strawberry Snowflakes. Our men's business continues to be our fastest-growing category in body care as we test new forms and merchandising ideas. In the fourth quarter, for the first time, we launched a new single fragrance launch for the men's business, After Dark. The response to this launch exceeded our expectations. And we will leverage the significant insights we gained from it to guide future innovation. Soaps continued to perform well, outpacing the total shop. Our new packaging and…

Wendy Arlin

Analyst

Thank you, Julie. Starting with our fourth quarter results, we were pleased to have exceeded our beginning of quarter guidance. We generated earnings from continuing operations per diluted share of $1.86. These results exceeded our guidance of $1.45 to $1.65 per share. This was primarily driven by a better-than-expected margin rate due principally to transportation cost improvement and a favorable inventory position leading to less clearance activity as well as lower SG&A expense compared to our expectations. Net sales for the quarter were $2.9 billion, a decline of 5% compared to last year, driven by a decrease in both transactions and average dollar sale. Our customer continued to be price sensitive given the macroeconomic pressures. Fourth quarter net sales were up 29% compared to 2019. In our U.S. and Canadian stores, fourth quarter sales were $2.08 billion, a decrease of 5% versus the prior year. Store sales increased 19% compared to 2019. Fourth quarter direct sales of $716 million decreased 6% compared to last year but increased 66% compared to 2019. Our customers continue to take advantage of our omni-focused option of buy online-pick up in store or BOPIS, and frequently add to their purchase in store. As a reminder, BOPIS sales are recognized as store sales. We have rolled BOPIS capabilities to over 800 additional stores in 2022, and we currently have BOPIS availability in more than 1,300 stores overall. For the fourth quarter, international sales were $95 million and grew 30% versus last year. As a reminder, our international operations are primarily conducted through franchise, license and wholesale partners and our recognized sales include royalties and wholesale product sales. Total international system-wide retail sales were approximately $250 million in the fourth quarter and $700 million in the full year of 2022. The gross margin rate for the fourth…

Heather Hollander

Analyst

Thanks, Wendy. Before we open it up for Q&A, we want to briefly address the recent disclosure by Third Point. We issued a response last night. The Board will respond in due course to Third Point as appropriate. With that said, the purpose of today's call is to discuss our fourth quarter and fiscal year results, and we ask that you keep questions focused on those results. [Operator Instructions] We'll now move to the Q&A session. Danielle?

Operator

Operator

[Operator Instructions] Our first question comes from Jay Sole with UBS.

Jay Sole

Analyst

I guess what I'm curious about is some of the cost inflation and maybe what's been incremental that you've seen over the last 90 days. Just help us understand sort of the difference between the margin outlook for this year compared to the margin outlook for last year?

Heather Hollander

Analyst

Okay. Thanks, Jay. Wendy, would you like to take that?

Wendy Arlin

Analyst

Yes. Great. Thank you, Jay, for the question. Yes. So in terms of inflation, as we've talked about in previous calls, there's 3 main groups of pressure points for us, raw materials and components, transportation and I would say wages and other. So first, I'll cover raw materials. We have specifically -- and one of our key raw materials is candle wax. And we are seeing, and I think I mentioned this in the last call, some improvement in costing in candle wax. So we are down to 2022 levels but still up to pre-pandemic, but we are seeing some green shoots. In terms of the rest of the raw materials, I would describe the markets in terms of what we're seeing as generally flattish. We are hoping for continued declines, but we aren't seeing or planning for significant deflation in the other components of our raw materials yet. So hopefully, that comes to fruition, but I would describe those markets as stable. In terms of transportation, what we're seeing is that volume does continue to be down in [ almost], which is great because that's creating excess capacity, which provides us options in terms of carrier selections, et cetera. So if we break it down into our 3 main pieces. In terms of trucking or line haul, we are in the process of doing our annual bidding with our partners. So we look at those contracts in the first quarter of every year after holiday. And our initial -- we're in the middle of the process, but we are seeing a decline year-over-year in our initial work here, which is good for us. And that is providing deflation for us in line haul starting in the second quarter, and that is factored into our guidance. In terms of parcel, which is another piece of transportation, we have seen surcharges declining, but the base rates actually are increasing. So right now, parcel, we aren't seeing major deflation and it's generally flat from a year-over-year basis. And then the final piece for us in transportation is Final Mile, which we are seeing continued pressure points just due to -- primarily to labor. So overall from transportation, we do have some deflation, as I said, starting in Q2, driven by line haul, which is in our guidance. Lastly, labor over the last 2 years or 3 years, I should say, we have seen wage pressures in labor, which we've talked about. Good news is I would describe what we're forecasting now as a relatively flat model in terms of inflation from our -- either -- if I'm talking about vendor wages or our distribution or fulfillment centers. We are seeing that solidified for the course of the entire year. So when you add all that up, we are forecasting, as we said in the remarks, pressure in Q1 but it should start to deflate, so to speak, in Q2, and then we'll get a better outcome in fall.

Jay Sole

Analyst

And if I can just ask one more. I think you mentioned you're still targeting 20% EBIT margin. Did you put a time frame around that? Around when you believe the company will get back to that level?

Wendy Arlin

Analyst

Yes. We are, and as you know, 20%, we do believe is best-in-class, and we think it is the right level for us. We don't want to obviously want to limit ourselves to 20%, but we think it's the right rate that -- where we can balance investment in the business as well as maximize our shareholder returns. Time frame is difficult to say. As you know, we're working hard to maximize margins, and we will continue to try and get there as quickly as we can.

Operator

Operator

Our next question comes from Alex Straton with Morgan Stanley.

Alexandra Straton

Analyst · Morgan Stanley.

Great. Congrats on a good quarter here. I just wanted to kind of follow up on that 20% EBIT margin target. It feels like a pretty big jump from here to there, though admittedly, you guys have been able to do that in the past. So can you just bridge the gap for me between -- I think it's about a 16-ish percent margin this year to that 20% longer term? Like what are the key puts and takes there that we should be thinking about?

Heather Hollander

Analyst · Morgan Stanley.

Thank you, Alex. Wendy, do you want to take that one?

Wendy Arlin

Analyst · Morgan Stanley.

Sure. Yes. So as we model and think about the future, the first, and I'll just kind of work my way down the P&L. The first is obviously net sales. We want to grow net sales. We're committed to growing that top line. And a lot of the pressure points we're seeing in 2023 are deleverage -- that you get when you have a guide that has a negative sales number in it. So leverage on sales growth is obviously important for us to get back to that 20%. The other thing I would say on top line, on sales, which will help our rate is we are always focused on how do we grow AURs in a way that is positive for our customers. So we talked a lot about how this business has test and learning in our DNA. We are literally testing pricing combinations every weekend to learn, to see how we can grow AURs but do in a way that it still resonates with the customer. So as we continue to do that over the time, our AURs will increase and help margins. If you look at the long history of this company for the last 10 years, we have consistently, pre-pandemic, been able to grow AURs in the low to in some years mid-single-digit range. So we know that as we innovate and deliver a compelling assortment and newness, we can get AUR growth over time. So that's sales, very, very key to getting back to the 20%. And then the other thing is margin. Right now our merchandise margin rates in our guide are below pre-pandemic level. We've talked a lot about inflation, as I said, we've got some deflation coming this year. But at some point, hopefully, that there's a little bit more, but that will be paired obviously with the AUR increase to increase profit rates. And then the last thing I would say is on expenses, as we mentioned, we are doing a comprehensive review of our organization and our indirect spend and where we spend money. And our goal is to optimize it for the size of the business, and we are internally extremely focused on getting to that 20% and that is part of our goal as we look to optimize the organization and our spend profile.

Alexandra Straton

Analyst · Morgan Stanley.

Great. Maybe just one quick follow-up. It feels like part of the bigger SG&A guide this year is really related to kind of tech spending. So can you just walk us through sort of what the shortcomings you feel are there? Or what exactly you're trying to improve? Just so we have a better sense.

Wendy Arlin

Analyst · Morgan Stanley.

Absolutely. So I would say through -- the beginning of the year through end of summer, we are focused on separation from Victoria's Secret. So our -- the majority of our spend is to that end. And we're also in the process, obviously, as we'll be ending that TSA of establishing our own organization, our team, our partners, et cetera. So that is where we're focused on for the first part of the year. Once we complete that separation, we're excited to complete it because that allows us to unlock our future. And as we talked about, we see lots of opportunities to invest. You heard both me and Gina talk about it in the marketing space, whether that's loyalty or whether it's how we market to customers, in data analytics, we see huge opportunity to use really smart data analytics to drive marketing, drive promotions. So it's really in areas that are customer facing where we want to invest, and that is what we're focused on in the back half of the year.

Operator

Operator

Our next question comes from Matthew Boss with JPMorgan.

Matthew Boss

Analyst · JPMorgan.

Great. So maybe dual-part question, Gina, could you elaborate on the cadence of business trends maybe as the fourth quarter progressed. Any notable change in business that you've seen post holiday here in January or February? And then Wendy, on AUR, where have you seen customers the most price-sensitive across categories? And just how best to think about your AUR plan for the first half of the year maybe relative to your back half expectation?

Heather Hollander

Analyst · JPMorgan.

Okay. Thanks for the question, Matt. Actually, Wendy, do you want to start with that?

Wendy Arlin

Analyst · JPMorgan.

Yes. So Thanks, Matt, for the question. So let's start with the 4Q and the story of how it progressed. So for us, we -- our softest month of the quarter was November. You heard a lot of other retailers comment on that. So we -- as consistent with other retailers, the softest part of the quarter were the first 3 weeks of November. As we progressed into December, we saw improvements in trends, including improvements in traffic, and in particular, in the month of December, Julie mentioned Candle Day, we were pleased with that at the beginning of December. But in particular, we saw very strong sales performance in weeks 4 and 5 of December. So the week before Christmas and the week after Christmas is very strong for us. January continued to be strong. We had a nice first 2 weeks in January, especially when we were starting our semiannual sale. So overall, strong December and January relatively and November was our most challenging month of the quarter. In terms of AUR, so you heard us mentioned in our prepared remarks, right now, we're planning the AURs in the first quarter to be down slightly. I mean our promotional overall promotion approach in Q1 will look fairly similar to what you saw last year, but we're forecasting AURs to be down slightly. For the full year, we're forecasting it to be roughly flat. As I mentioned, we, of course, are chasing to improve that result and we'll take price ups and reduce promotions to the extent we can without damaging margin dollars, but that is our overall approach. And I'm going to let Julie add some color.

Julie Rosen

Analyst · JPMorgan.

Yes. So I just want to mention that we have been very slowly and methodically been raising our prices this spring. So our everyday price ups have actually been performing very well. For example, we have soaps that 5 for $27 from 5 for $25 or wallflowers in that same deal 5 for $27, where they've been 5 for $25. And we're not seeing any price resistance from our customer. We've also increased prices across the board where we are implementing a good, better, best strategy, and we believe that, that will help us. Where we are seeing some price sensitivity is in our promos. So in the short term, we're continuing to balance the need to keep the engagement on traffic strong with our desire to increase pricing and have a very agile operating model. So that will allow us to increase or decrease promotional activity in a meaningful way and test for the best outcomes. I do just want to remind everyone, our AURs are up to close to 20% by -- from 2019. And we do, as Wendy said, have a track record of being able to raise our AURs positively in the low single digits, and we hope to continue to do that. So our guidance assumes that promotional levels are roughly flat to last year, and we're going to read and react and maximize every dollar we can out of this performance.

Matthew Boss

Analyst · JPMorgan.

Wendy, just one follow-up. On the 20% operating margin target, I know that's relative to low to mid-20s in your previous plan. Is the change in the long-term operating margin target, is it driven by a lower gross margin assumption longer term?

Wendy Arlin

Analyst · JPMorgan.

Well, I would say a couple of things. As you know, the reality is, in the last 2 years, we've seen some major type of increases in input costs that I just talked about, labor and we've also recognized as we've worked on separation and thought about the future that there are certain parts of our business like technology that require additional investment to future growth. So I think it's both wanting to invest and also just a recognition that we've had major inflationary pressures in the business. So we -- as I mentioned earlier, we do think that this is the right balanced target for the business to allow for the investment for the future, but also deliver a return for our shareholders.

Operator

Operator

Our next question comes from Kate McShane with Goldman Sachs.

Katharine McShane

Analyst · Goldman Sachs.

We were curious to hear a little bit more detail about what role the loyalty program played in the fourth quarter and what you're assuming the lift could be from loyalty in Q1 and your overall 2023 sales guidance?

Heather Hollander

Analyst · Goldman Sachs.

All right. Thanks, Kate. Wendy do you want to take that one?

Wendy Arlin

Analyst · Goldman Sachs.

I think Julie -- but I can add color.

Julie Rosen

Analyst · Goldman Sachs.

Yes. So we can tag team on this one. So we are very pleased, very pleased with our enrollment in the program. We projected to be about 30 million members by the end of the fiscal year, and we enrolled 33 members with more than 75% of those members, having shopped with us in the last 12 months. And as we've discussed on other calls, we all know that loyalty members outperformed nonloyalty in spend, trips, retention and cross-channel shopping behavior. So I think that we have a huge opportunity. We think about '22 as the year of enrollment, and we're thinking about '23 as our year of engagement. So our strategic path forward is to really capitalize on the very high rate of data collection that allows us to both identify and market to enrolled customers. So with customer segmentation and advanced analytics work that will allow us to customize our loyalty offering to maximize enrollment and engagement. We can also attract more customers by fully integrating our loyalty program across social, physical and all of our digital interactions. We want to test and try to influence member behavior by leveraging points-based incentives to drive incremental trips, trial of new product, and we will be pivoting to more member-only events, content and engagement as we have seen our sneak peaks and our exclusives be very successful.

Wendy Arlin

Analyst · Goldman Sachs.

Thanks, Julie. The only thing I would add, Kate, to your question is we did -- as you know, we had a loyalty program in test before we did the nationwide launch in August. So we did have some markets that were in test where we could measure the performance on a pre-post basis. So when we did that, we did see a moderate lift in the fall season on a pre-post basis, and that's good. But what we're -- I'm really excited about from a financial upside standpoint, which Julie mentioned is now that we have got the program and we've got the members, and we have a lot of members the opportunities for us to use the data collection, to improve our marketing and drive transactions with these customers is to me where I see the key upside for the future.

Operator

Operator

Our next question comes from Paul Lejuez with Citi.

Kelly Crago

Analyst · Citi.

This is Kelly Crago on for Paul. I wanted to dig a little further into your kind of longer-term framework around the top line. I think you mentioned you believe you can sort of grow AURs low single digits over the longer term. I guess when we think about it, top line, does that assume the coming units flattish and we should sort of take low single-digit top line growth, comp growth? And then maybe a couple of points square footage. Just curious if you could provide a little bit more color on that.

Wendy Arlin

Analyst · Citi.

Yes. So as you think about a multiyear model, I mean, we are still focused on, as you mentioned, delivering comp growth, and we believe, over time, we can do that in the, let's say, low single digits, we are always chasing for mid-single digits or higher. And what we've been able to do the last couple of years is we've been able to do that in a balanced way through both units and AURs. So that -- if we can do both units and AURs, obviously, we can get to a low to mid comp growth, but we're focused on doing both on a multiyear basis. You also mentioned square footage. We do expect that we will get a benefit from square footage growth let's say, in the low single digits over time. So those will be key drivers for our store revenue growth as we think about a multiyear model. You've also heard us talk today about international. And although right now, that's a small part of the business. To me, that's the exciting thing because it's small today, and we see lots of opportunity for meaningful double-digit growth on a multiyear basis as we expand internationally throughout the world. So that is a key part of our growth algorithm in the future.

Kelly Crago

Analyst · Citi.

And Wendy you mentioned that in 1Q that the cost inflation was going to be a $20 million headwind to gross margins but that shouldn't stay as we go forward. Does that turn from a headwind to a tailwind in 2Q? Or is it just less of a headwind? And I guess, how does that -- how should we kind of think about the gross margin progressing throughout the year?

Wendy Arlin

Analyst · Citi.

Yes. It turns to a tailwind in Q2. I would say the tailwind right now is about $10 million in Q2, but we will, of course, chase that. Hopefully, it's a bigger number.

Operator

Operator

Our next question comes from Lorraine Hutchinson with Bank of America.

Lorraine Maikis

Analyst · Bank of America.

I wanted to follow up on the gross margin guidance for the year. It does sound like after the first quarter, most of the inflationary pressure has actually flipped to positive, yet your guidance assumes a flattish gross margin for the rest of the year after the first quarter. Can you just bucket the pressures that you're expecting in those quarters 2 through 4 to offset these benefits from inflation and transport flipping?

Heather Hollander

Analyst · Bank of America.

Thanks, Lorraine. Wendy do you want to take that one?

Wendy Arlin

Analyst · Bank of America.

Sure. So yes, on a full year, we do still have some pressure on both product -- merch margin, product margin and deleverage on P&L. Our AURs, as I mentioned, are roughly flat. So we've got a little bit of forecasted AUC growth greater than AURs, which is pressuring there. The other area we're seeing pressure is in buying and occupancy. So we've got some deleverage in store occupancy because as we've invested in stores, and that's a good investment, it's delivering a return it does delever in a negative comp model which is implied in our range. And then we've also got some deleverage on buying. As I mentioned, we are focused on all lines of the P&L in terms of getting additional favorability. And so it's not just expenses. We're also looking at continued upside in product margin that we'll be chasing to improve the results.

Operator

Operator

Our final question comes from Simeon Siegel with BMO Capital Markets.

Simeon Siegel

Analyst

Gina, I was hoping just higher level, maybe what you think about the right price versus 2019 architecture should be. Just curious how you're thinking about maybe the right balance between revenues and gross margin? Clearly, you guys got a lot of really nice AUR, you got great brand equity. You also may have had a little bit of over purchasing through the pandemic. So just any thoughts there on how to balance revs and gross margins.

Heather Hollander

Analyst

Thanks for the question, Simeon. Gina, maybe if you want to start off with the focus on how we're growing sales in '23. And then Wendy, if you want to follow up with some detail there.

Gina Boswell

Analyst

So just so I'm sure -- clear on the question. Did you say the balance between revenue and gross margin in [ 2023 ]?

Simeon Siegel

Analyst

Yes. Yes, you guys earned a lot of price and a lot of brand equity. So I'm just curious how you're thinking about promotions versus units just thinking about the balance there.

Gina Boswell

Analyst

Yes. So we -- you probably hear it in not only maybe all 3 of our remarks around promotions and how we're trying to -- well, first of all, Julie, just talked about testing some of the lifts and so forth. But really, it's not -- it's more about broad-based promotions and which are kind of a blunt instrument. And so what we're trying to do is leverage the data and analytics to target the promotions to where they're needed most. One of the things that I've been focusing on since arriving is really building the marketing sort of infrastructure. We're doing some really exciting customer segmentation that's linking with our loyalty program. And inside of all that capability is really driving much more effective and efficient promotions. And so that gives me the confidence in terms of how we can maybe move that up and have the margin and the AURs support both top line and merch margins. So that's a huge area of focus. We have not had that before, and we're going to probably see that towards the back half because we're still building that capability. So that was sort of on the promotion piece. But I think you had another longer-term comment as well that -- Wendy that was you...

Heather Hollander

Analyst

That answer your question, Simeon?

Simeon Siegel

Analyst

Yes, yes, that's helpful. Yes, Gina, it's more just trying to get a feel for as you look at the company as you look at -- you have the benefit of taking kind of the objective view of how you look at that 2019 versus where we are now. So that's really helpful. Wendy, can I just follow up on the last one. Do you know offhand what the implied occupancy and other fixed cost deleverage would be embedded within the full year revenue guidance?

Wendy Arlin

Analyst

So our -- yes, our occupancy expense for full year, we've got a forecast at plus 5%. So it's about around 50, 60 basis points of deleverage.

Heather Hollander

Analyst

We want to thank you for joining today's call. A replay will be available for 90 days on our website. Thank you for your interest in Bath & Body Works.

Operator

Operator

That concludes today's conference. Thank you all for participating. You may disconnect at this time.