Gina Boswell
Analyst · Morgan Stanley. Please proceed with your question.
Thank you, Alex. Great to hear from you. I'll start on the younger customer. We -- actually, when you're in 40% of households, the average age of the current customer is probably not as meaningful and we were across the board. But you're absolutely right that we think about younger customers as both an area of recent success and also continued opportunity. And so, I'd like to just break it down into three areas about how we're evolving and what we're getting after. First is, their views of the brand, right? Second is how we reach them; and third are the products that we serve them. So if I just speak to that, the brand perception. So we track the brand attributes quarterly and it has been gratifying to see that, increasingly, Bath & Body Works is seen as a more youthful brand. We noticed that they're taking notice of their experiences, they're more likely to come back. And in part, that's driven by a rise in perceptions that we provide a high-quality product, right, if you think -- and I'll speak about product in a second, but Everyday Luxuries, lip, et cetera. In terms of reach, we're reaching them where they are -- on social media, on TikTok via influencers, and with increased cultural relevance, which is important to the younger customer. And thanks to some of our messaging and our on-trend messaging and our collabs, that's been working as well. And then finally, products. We always talk about how lips is a playground for the younger customer and the fixture and how that lights up, but also, Everyday Luxuries are resonating well. And then finally, importance of our reformulations in the past couple of years. This is also important, not just to the younger customer, but they certainly speak to that as well. So that's how we're seizing on this opportunity. And I'm personally seeing them coming to stores. And so, it's really gratifying to see the progress. So, I'll give Eva for the second question.