Earnings Labs

Best Buy Co., Inc. (BBY)

Q4 2025 Earnings Call· Tue, Mar 4, 2025

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by. Welcome to Best Buy's Fourth Quarter Fiscal 2025 Earnings Conference Call. As a reminder, this call is being recorded for playback and will be available by approximately 1:00 p.m. Eastern Time today. [Operator Instructions] I will now turn the conference over to Mollie O'Brien, Head of Investor Relations.

Mollie O'Brien

Analyst

Thank you, and good morning, everyone. Joining me on the call today are Corie Barry, our CEO; Matt Bilunas, our CFO; and Jason Bonfig, our Senior Executive Vice President of Customer Offering and Fulfillment. During the call today, we will be discussing both GAAP and non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful can be found in this morning's earnings release, which is available on our website, investors.bestbuy.com. Beginning this quarter, we have renamed all of our non-GAAP financial measures to adjusted financial measures. For example, non-GAAP SG&A has been renamed to adjusted SG&A. The methodology for calculating these measures remains unchanged. And therefore, any previously reported non-GAAP financial measures that are renamed to corresponding adjusted financial measures remain unchanged. In addition, I want to remind you that fiscal '25 had 52 weeks compared to 53 weeks in fiscal '24. We estimate the impact of the extra week in Q4 fiscal '24 added approximately $735 million in revenue, approximately 15 basis points of adjusted operating income rate and approximately $0.30 of adjusted diluted EPS to the full year results. Comparable sales for the 14-week Q4 fiscal '24 and 53-week fiscal '24 exclude the impact of the extra week. Finally, some of the statements we will make today are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may address the financial condition, business initiatives, growth plans, investments and expected performance of the company and are subject to risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. Please refer to the company's current earnings release and our most recent Form 10-K and subsequent Form 10-Qs for more information on these risks and uncertainties. The company undertakes no obligation to update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this call. Now I will turn the call over to Corie..

Corie Barry

Analyst

Good morning, everyone, and thank you for joining us. I am pleased to report both better-than-expected sales and earnings for the fourth quarter. We drove positive enterprise comparable sales growth of 0.5%. On revenue of almost $14 billion, we delivered an adjusted operating income rate of 4.9% and adjusted earnings per share of $2.58. As we entered fiscal '25, we were operating in an uneven environment and expected there would be industry pressure. Our fiscal '25 strategy was to focus on sharpening our customer experiences and industry positioning while maintaining, if not expanding, our operating income rate on a 52-week basis. And with today's results on a 52-week basis, we are reporting 20 basis points of annual adjusted operating income rate expansion on a 2.3% comparable sales decline, demonstrating our ability to preserve profitability in a softer sales environment. The Q4 holiday promotional environment was in line with our expectations going into the quarter. As we have seen for the past several quarters, customers were deal focused and attracted to more predictable sales moments. We were pleased to see strong customer response to our doorbusters and earlier Black Friday sales. This gave us a running start to the quarter and a strong November comparable sales in a holiday season with fewer shopping days between Black Friday and Christmas Day. Our digital sales were almost 40% of total domestic sales this Q4, a slightly higher mix than last year. We saw sales growth across digital assets, including the Best Buy app, which hit the #1 ranked shopping app position on the Apple App Store on Black Friday this year and saw almost 20% traffic growth. We had very competitive fulfillment options, offering our online customers on average a 10% faster promise for delivery this year. In addition, 45% of our online…

Matthew Bilunas

Analyst

Good morning. Before I talk about our fourth quarter results versus last year, let me start with how the quarter performed versus the expectations we shared with you last quarter. On enterprise revenue of $13.9 billion, our adjusted operating income rate was 4.9%, both of which exceeded our expectations. Our overall gross profit rate was better than expected, which was primarily due to the favorable product margins whereas adjusted SG&A dollars were unfavorable to our outlook entering the quarter, which was primarily driven by higher incentive compensation. I will now talk about our fourth quarter results versus last year. As Mollie stated, this year's fourth quarter included 13 weeks compared to 14 weeks last year. We estimate the extra week was approximately $735 million in revenue and $0.30 of adjusted diluted earnings per share and provided a benefit of approximately 40 basis points to last year's fourth quarter adjusted operating income rate. Enterprise revenue increased 0.5% on a comparable basis. Our adjusted operating income rate of 4.9% declined 10 basis points compared to last year. And our adjusted diluted earnings per share decreased 5% to $2.58. By month, our enterprise comparable sales were up approximately 4% in November before declining 2% in December and ending January slightly up. In our Domestic segment, comparable sales increased 0.2% and revenue decreased 5.2% to $12.7 billion. The revenue decrease was primarily driven by the lapping of last year's extra week. International comparable sales increased 3.8% and revenue decreased 0.2% versus last year to $1.2 billion. The revenue decrease was largely due to the extra week last year and a negative foreign currency impact of approximately 500 basis points, which were partially offset by revenue from Best Buy Express locations that have opened during fiscal '25. Our domestic gross profit rate increased 50 basis…

Operator

Operator

[Operator Instructions] Your first question comes from the line of Christopher Horvers of JPMorgan.

Christopher Horvers

Analyst

Let me be the first to ask the first tariff question. That 1 point headwind on the 10% tariff from China, is that assuming that you raise price and essentially unit elasticity offsets that? So can you go into that a little bit? And then given the range of guidance, you're saying flat to 2%. It looks like every comp point is $0.20. So is it fair to assume that 1 point headwind is equivalent to a $0.20 EPS headwind?

Matthew Bilunas

Analyst

Sure. Let me start, and Corie can jump in here. I think just broadly, first, let me just give some context to the estimate. We didn't include in our guide because it's a very highly dynamic situation with a lot of uncertainty about the duration, the timing, the amount, the countries involved, the potential actions of the industry, and reactions by the American consumer. That being said, we thought it would be helpful to provide some context based on our early analysis. And what we're estimating is the 10% that we went in on February 4 with China. And again, we're ballparking that at about a negative 1 point of negative comparable sales impact. We're assuming in this estimation that a material portion of the costs are passed on to us by the vendors. And then that's either directly broken out or blended in with the higher COGS or through some level of promotional positioning. Of course, we prefer not to raise prices, but because of the higher COGS, we need to enact some price increases and that is going to vary based on product category, SKUs, competitive environment and other factors. The 1% impact is a combination of unit decreases and a slight level of ASP increase based on the prices going up. The giant wildcard here, obviously, is how the consumers are going to react to the price increases in light of a lot of price increases potentially throughout the year and a general consumer confidence that is showing a little signs of weakness at the moment. I think it's not necessarily fair to take -- what we're expecting from a profit perspective is really just a normal flow-through at this point, but that would be net of any sort of other mitigants we would normally do if business starts to go downward. And as it relates to the comp increase in 20 basis points, I don't know if these are just extremely linear. Part of what we're trying to do this year on top of navigating the tariff situation is also investing in our future, investing in initiatives. And so we are getting leverage with some of that revenue growth, and we expect the initiatives that we're driving this year to help expand rate in the future on top of actually also contributing to operating income dollars this year as well. So hopefully, that answers your question.

Corie Barry

Analyst

Chris, I would just give like 2 more bits of context here. One, I think I need to state the obvious. We've never seen this kind of breadth of tariffs and this, of course, impacts the whole industry. So it's not just a Best Buy question. It is a broad industry question. And I say that because that makes the estimation of the impact all the harder, especially when you're in the guts of a replacement and upgrade cycle where people really need the stuff. So it's difficult for us to understand elasticities perfectly because you don't have anything predictive in our history that looks or feels quite like this. The second thing I would say then to that same point is this isn't a perfect linear conversation. So I know it's tempting to say, well, if the tariffs go from 10% to 20% in China, do I just double? It's not going to be a linear point of view on how this impacts, particularly at the end of the day, the consumer who, of course, given how the tariffs are structured right now, will have impacts across many of the things that they are purchasing. So I think we try to give you our best take based on what we can see today, but to just point out the difficulties in trying to assess the situation given how unique it is.

Christopher Horvers

Analyst

Yes. I appreciate that. I appreciate those challenges, especially with the timing of everything and when we're having this call today. And that you anticipated my second question was the linearity of if 10% went to 20%. Maybe going to the other side, which is Mexico, we estimated maybe Mexico was 15% to 20% of sourcing. My understanding is a chunk of that is your private label TV program. So you can talk about how you're thinking about the Mexico exposure? And is there more of a bigger headwind if Mexico goes into place because there's not a -- with that private label, there's not necessarily a shared burden with the vendor base.

Corie Barry

Analyst

I'll start with your estimations in terms of size are right in the ballpark. We're probably about 20% sourced from Mexico in total across the whole vendor profile. So I want to make sure I reinforce that, that is appropriate. Jason, maybe you can comment on the exclusive brands side of things.

Jason Bonfig

Analyst

Yes. Mexico does impact not only our exclusive brands business, but also a large percentage of the TV business, basically large screen TVs in particular, as well as appliances.

Operator

Operator

Your next question comes from the line of Brian Nagel of Oppenheimer.

Brian Nagel

Analyst

So I too want to follow on Chris' comments about -- Chris' questions about tariffs, so I apologize because I know this will be a big topic. But -- so recognizing it's extraordinarily early. We're literally getting this news in real time as you are as well. But Best Buy has proven over time as an extraordinarily nimble operator. To what extent is there flexibility in your supply chain? I mean that these tariffs stick that you are able to shift some of your sourcing, either from direct or as you work with your vendors?

Corie Barry

Analyst

So I'm biased, Brian, but I do want to stress that we have an incredibly deeply tenured team here. And to your point, this is a team that has some life experience in navigating this kind of situation. Secondarily, we are deeply grateful to our vendor partners who also have been willing and continue to be willing to come to the table and try and work through this with us. There are quite a few actions you can imagine that we are taking on. So first, we are in constant communication with our vendors, making sure that we understand all the way down to the SKU level, what some of the potential impacts might be. Therefore, we can evaluate some of those near-term inventory implications and where we might want to move our assortment to one or a different SKU depending on what the implications are. Two, we're reviewing and adjusting our supply chain and sourcing. Obviously, as a reminder, and we said it in the call, we only direct import 2% to 3% of our COGS. And we had already diversified a lot of our exclusive brands manufacturing. So we will continue to look at options for that back to the prior question. But again, it's not a quick move in any of those cases, and we had done a lot of the work to try to diversify those already. We are continuing, as we told you, to analyze and model the impacts to pricing. That is kind of the last thing that we want to adjust. We, of course, want to make sure that our prices are as competitive as possible. But across the industry, this is going to be an issue. It will impact all parts of the business. We are evaluating the implications for consumer demand because this is bigger than -- let's just take a step back, even if you think about the Q1 guide, this is bigger than just a discussion about tariffs. It's just kind of a volatile environment for the consumer. And I think you can see that reflected in some of the consumer confidence numbers we're seeing right now. And so we're watching that and trying to understand how best do we meet consumer needs in that environment. We, of course, are engaging with any policymakers to ensure they just have our point of view on this really complex set of supply chain ecosystem. And then finally, we're, of course, leveraging some of our industry partners that's CTA or the National Retail Federation to just make sure that we're kind of bringing the holistic story together across not just consumer electronics retail, but retail in general.

Brian Nagel

Analyst

That's very helpful, Corie. I appreciate it. My follow-up question, I guess, is more of just a numbers question, but look, you've done a nice job. You pointed this out -- Matt, you pointed this out in your prepared comments that here you are leveraging expenses in, let's just call it, calendar '24 with still somewhat weak sales. The question I have is, as we look forward, assuming that the sales backdrop for Best Buy is starting to solidify here, you're starting to see maybe a better trajectory. How should we think about the leverage going forward? I mean how much -- is the base and the model set? Or is there going to be some type of expense to come back in as sales presumably continue to improve?

Matthew Bilunas

Analyst

Yes. Thanks for the second question there. I do expect that as we continue to grow sales that we would, at a core operating unit get leverage on those sales. I think what's sometimes hard to see is just the fact that in order for us to also improve rate in the future, we need to continue to invest in things that will help bolster the profit, which are things like ads and things like marketplace. And so this year, as we guide 0 to plus 2% comps without tariffs, we are also guiding at the high end expansion of operating income rate. And within that, you do have core leverage on the sales and then you have some investments going into things like ads and marketplace that has SG&A growing at a similar pace of sales, but that is an OI rate -- an OI dollar contribution in this year and what we would hope to future years. So in the future, we would expect to be able to -- as sales grow to get some -- a little bit of leverage and also be able to see expansion of rates supported by other things like ads and marketplace and any other initiatives that we would engage in.

Operator

Operator

Your next question comes from the line of Jonathan Matuszewski of Jefferies.

Jonathan Matuszewski

Analyst

Corie, could you elaborate on your learnings from the success you've had with the marketplace in Canada over the past several years? And just kind of comment on the elements you're looking to replicate in the U.S. and any areas you may be looking to change?

Corie Barry

Analyst

Yes. This is one of those places where we have a distinct advantage in that at least some portion of the company has been dealing with marketplace. In Canada, that marketplace has been historically geared a little bit more towards some of the refurb and rebuilt side of the equation. We have actually had a lot of that same product here in the U.S. It hasn't been marketplace. It's been our own refurbed product. So we have some experience on that side of things. I think what we've learned from Canada is that there is a demand to go deeper into the assortments. And that's not just the Canada question. We can see that in customers who are searching our website and looking for a broader selection or looking for a broader quantity of products, and we just don't have them there for them. And what Canada has shown us distinctly is that you can by offering this deeper selection of products, you can capture latent demand that you hadn't been able to before because you were so worried about having all of that inventory on hand. I think in the U.S., one of the things that we will do that's slightly different is we'll probably offer even more new products and we'll have multiple versions of the same SKU that are going to be available in our marketplace. And that's a little bit different than what we've seen in Canada. It's actually a learning that we wish we could implement in Canada, and we're actually going to implement in the U.S. first. So we're trading notes back and forth, and I think that's been a really helpful piece of the puzzle in terms of how we have prioritized the experiences that we think will matter most in our marketplace here.

Jonathan Matuszewski

Analyst

That's really helpful. And I guess just my follow-up question is on the marketplace. I think in Canada, 1 out of every 4 items shipped on Best Buy Canada's website is from 3P sellers. So I guess if you think kind of long term about this initiative, is there any reason why that's not the trajectory for the marketplace in the U.S.

Corie Barry

Analyst

I think we'll see how it goes. What I would say is back to the differences between Canada and the U.S. Canada has less 1P refurb product. So you had a lot of people going there to get this kind of refurb and value-based product. And that was a big part of the early demand. Their demand has evolved since then is now growing more into some of the new space and a little less in the refurb. So we'll see how ours looks different because we will have some of that SKU overlap, and we're going to be geared a lot more toward deeper assortment, new product. But I think it's going to take a little bit of time to evolve in terms of exactly how that looks in the U.S. But we are bullish on -- again, because we can see customer behavior, we are bullish on having this deeper assortment available to our customers.

Operator

Operator

Your next question comes from the line of Michael Lasser of UBS.

Michael Lasser

Analyst

Corie and Matt, if the tariffs persist as they went into effect today, how much pricing will be seen across the industry? Is it going to be in the hundreds of basis points, high hundreds of basis points? What do you expect if these tariffs persist, the consumer is going to experience and most likely Best Buy will participate in terms of raising prices?

Corie Barry

Analyst

I wish I could give you a precise answer that would get down to quantity of basis points. I think it is a very difficult situation to answer precisely because it relies on everything from what will vendors absorb to what will we think about trying to offset to the competitive landscape, to your point, everyone in the industry facing this all the way to what gets passed on to the consumer. I think it is fair to say, and we said it in our prepared remarks, that tariffs at this level will result in price increases. I think it is very difficult to say, given the backdrop that we're in, exactly precisely how big that is.

Michael Lasser

Analyst

Okay. And could you give us a little bit more flavor on how you're going to approach pricing, meaning if these tariffs that went into effect today are only temporary. Will you act quickly to raise prices out of really necessity? And then if the tariffs go away a month from now, will you roll back prices? Can you give us some sense in your strategy? And as part of that, if instead of comping as high as 2% this year, like the high end of your guidance translating to $6.60, if you comp down 2%, how should we think about what your earnings is going to look like in that type of scenario?

Corie Barry

Analyst

So I'll start and on the pricing side. Again, this isn't as simple as Best Buy decides to raise prices. This is a full value chain that starts with the manufacturing and then works its way all the way through. As we said, we're only the direct importer of record on 2% to 3% of what we sell. So this starts much further upstream with our vendor partners who are navigating this environment along with us. You can imagine we carry on average, let's call it, 6 weeks of supply. So you're not overnight going to see these implications. And that's why even when we talked about the impact, we said it would be much more in quarters 2 through 4 because depending on how fast any category turns, these cost increases will slowly work their way into categories and then will also slowly work their way into price. I think our objective in terms of pricing, Michael, will be the same as it has always been. We want to be competitive. We want to make sure that we have price points across the spectrum for everyone from value seeking to high-end premium seeking. And we want to make sure that in a cycle we're in, where people are looking to replace and replenish and in some cases, we'll be almost forced to because we're looking at something like a Windows 10 upgrade, we want to make sure we're there for them across the assortment. That approach to pricing will not change. We are just going to have to navigate in partnership with our vendors, how some of the cost profile changes due to the tariffs.

Matthew Bilunas

Analyst

Yes. And to the extent that in your example, where our comps were down negative 2% this year instead of the guide we gave from flat to up 2%, I can't give you what that exact flow-through is, Michael. I think as you've seen from our past, you've seen our ability to navigate a profit dollar and profit rate in light of sales decline. So that I think we will obviously try to mitigate as much as we possibly can. The reason it's really hard to say at this moment, we really don't know too much about the total impact or the duration. And obviously, as you're adjusting your profitability and the structure of your model, you have to make sure you're not damaging your long-term opportunity to grow in the future by reducing costs so much that we're in the moment in the year, it might actually help you lower the profit or increase the profit that might damage your ability to grow in the future. And so there are things that we believe strongly in and believe that consumer electronics has a great opportunity in the future. And we have to just be cognizant of what we're doing in a given year that might impact our ability to grow in the future. So it's really impossible to outline at this moment because we really don't know too much about the actual amount of tariffs and the duration of those at this point.

Operator

Operator

Your next question comes from the line of Anthony Chukumba of Loop Capital Markets.

Anthony Chukumba

Analyst

I just wanted to add another tariff-related question. Actually, no, I'm kidding. I'm not going to ask about tariffs. So okay. So you did the positive comp in the fourth quarter. It's the first one in quite some time. As far as you can tell, like how did your comp compare to the industry? In other words, like were you sort of in line with industry growth? Did you take share? I mean, do you have any data on that at this point?

Corie Barry

Analyst

Yes. Thank you for the question that wasn't tariff related, Anthony. We've said many times, and this isn't skirting, there is no single source for share information in our categories because you have to cobble it together from multiple places to make sure you get all those subcategories brought in there. We do, however, try to cobble it all together and get after share. And for Q4, we think our share was flattish compared to last year. For the full year, we think we had some nice share gains in computing and gaming. And in fact, we actually reached what we think is our 30-year high in share in gaming consoles. So there's some really nice wins and some things that really underscore the model. And then I think there were some other areas that are a little bit more challenged, particularly due to some of the value-seeking behaviors that we're seeing in the industry. So I think what this underscores is that we historically -- and we are showing it now we outperform when there's more differentiation when we have that chance to leverage our differentiation in the market. And we definitely saw that in some of the computing and tablets results throughout the year. And we're excited because as we look ahead, we start to see a little bit more and more innovation that's coming our way. So I appreciate the question, Anthony.

Anthony Chukumba

Analyst

Got it. And then just a quick follow-up, and that segues nicely. We know that there's going to be a new switch coming out this year as well as GTA 6. I know software is not as big for you guys as it used to be. But like how do you think about gaming in the context of your guidance of the flat to up 2%?

Corie Barry

Analyst

Yes. We actually specifically -- I'm going to start with -- we specifically called out on the call that we were going to make some enhancements to our stores and our experiences to really try to leverage that. You're right. We're a little bit more about not just the consoles, but the whole experience of gaming, whether that is computing, whether that is console-based and all the fun accessories that go with all that. And so I think the team is doing a nice job leaning in. Jason, I don't know if you want to just talk about some category expectations for the year.

Jason Bonfig

Analyst

Yes. In gaming, in particular, as Corie alluded to, we are making modifications to our store to get ready for some of the new things that we think will happen this year, specifically from Nintendo and the excitement that, that will bring in probably mostly in the back half. And then the other title you mentioned, there's a lot of great titles coming out, but that one in particular, does have implications on not only it can drive opportunities for hardware purchase accessories and then obviously, just customers just getting ready for that very exciting title. So we do see some opportunities in gaming, especially as we move towards the back half of the year.

Operator

Operator

Your next question comes from the line of Robby Ohmes of Bank of America.

Unknown Analyst

Analyst

This is Matti on for Robby Ohmes. I first just wanted to ask, I saw that you reported almost a 10% domestic services comp in 4Q. So I was wondering how stand-alone warranty sales performed in 4Q. What was the underlying -- what were the underlying drivers for that services comp? And then could you remind us what you expect from services in 2025?

Matthew Bilunas

Analyst

Yes. Thank you for the question. In Q4, we continued to see improvements in services revenue across a number of different areas throughout the year. We saw that. We saw growth in paid membership. We saw growth in stand-alone warranty. We saw growth in the delivered installed and paid services. That was consistent pretty much throughout the year and particularly in Q4. So what's driving the warranty, I think, is just, obviously, there is just a level of labor in stores that is dedicated to helping making sure customers get a full solution. And so we have been seeing attachment trends improve throughout last year pretty consistently, and that has been helping drive a warranty business, particularly. As we think about the next year, I think what we expect to see from a services revenue growth is something that's pretty aligned to the total enterprise revenue growth as we're starting to now lap a lot of those changes we made to the membership program in fiscal '24. So now a pretty consistent level of services growth in total with what we might see from a product or an enterprise into a total.

Unknown Analyst

Analyst

And maybe just one more. Could you provide any color on how we should think about the puts and takes to gross margin in 1Q? I think you said flat to up 20 basis points.

Matthew Bilunas

Analyst

Yes. In the first quarter, we're expecting a gross profit rate range of flat to up 20 basis points, similar to how we're seeing the whole year, maybe a little bit towards the lower end of that range in total. The favorability in Q1 is going to continue to still be driven by the services membership offerings driving a bit of rate improvement. And that's because we don't completely anniversary the Geek Squad model changes that we did until the end of Q1 this year. What might be slightly offsetting that favorability would be product margin rates and Best Buy Health are both planned to be slight pressures in the first quarter. Most of the other drivers within gross profit rate in Q1 are pretty similar on a year-over-year basis.

Operator

Operator

Your next question comes from the line of Seth Sigman of Barclays.

Oliver Hu

Analyst

This is Oliver Hu on for Seth Sigman. Can you guys talk about how you feel about your market share in appliances and what you're doing to accelerate that? And also from a housing perspective, how important is an improvement in housing turnover to achieve your sales guidance for this year? And can you remind us about how important housing is on some of your other categories as well?

Jason Bonfig

Analyst

From an appliance perspective, over the last couple of years, there's obviously been pressure just based on home sales and then the home improvement industry in particular. We believe right now about 80% of the industry is what's called duress or break fix, which is meaning that a single unit is being replaced. That is not necessarily Best Buy's sweet spot, where our sweet spot is more appliance packages and premium sales. As a result of that, the industry has been highly promotional to try to stimulate interest. We've been practical with that. We are very targeted with our investments and where we invest from a promotional perspective to make sure that we drive sales. As we look forward, we do think that there's opportunities for the appliance business to not be as negative as it was last year, lesser than the double digits that we've seen over the last 2 years in particular. And then we'll continue to watch the housing market to see if that helps to improve, but we do think the decline will be less negative than it has been historically.

Corie Barry

Analyst

And to be explicit, our guide assumes no material change in the housing market. And to your secondary question that you asked, we see actually little correlation in the other categories that we have with the housing market. As you can imagine, we've looked at that pretty carefully, a bit in TVs, but that's nothing even close to what we see on the appliance side.

Operator

Operator

Your next question comes from the line of Steven Forbes with Guggenheim Securities.

Steven Forbes

Analyst · Guggenheim Securities.

Maybe a 2-part question on the idea of scaling these incremental profit streams. The first one is just on the 2 ones you mentioned, right, Marketplace and Best Buy Ads, any way to help sort of frame up what you see today? Like what do you sort of think is the potential as you look out over the next couple of years for those 2 profit streams in terms of both growth contribution and margin contribution based on everything you know, conversations with vendors, sort of the product portfolio optimization strategies you're undergoing? Like any way to help frame up for us how you're sort of thinking about it today?

Matthew Bilunas

Analyst · Guggenheim Securities.

Yes. I think we would see both of those to continue to present, I would say, some revenue and profit opportunities as we move forward. I mean, obviously, we're only launching the marketplace midway through the year this year. So next year, we will see probably more of an impact. And that is going to expect it to be contributing to an EBIT dollar and rate this year. And I think in the future, we see continued opportunity to scale the number of sellers on the site and as we continue to build out further enhancements to the experience as we get into potentially fulfilling on those 3P sales as well. I think we do see continued opportunity also just expand the number of categories and SKUs and see how the penetration looks in terms of how the overlap is with our 1P. So we do think there's an opportunity there to really expand the long tail of our assortment to ensure that we're meeting the customer demands. I think it's an opportunity too, to just help solidify some unit share as well because there is just a different type of business you can drive out of the 3P marketplace that I think will help solidify just a customer experience and overall customer penetration that we have. And ads, we've had an ads business a long time. I think we're getting a little bit more into the agency non-endemic types of growth areas. And to do that, we have to scale some technology, build out some team members. So we do see that there is a profit opportunity probably particularly more next year this year and maybe a little bit more neutral as we're investing a little bit more. But we're not really sizing these for the next few years, but we would say that those would both be contributors to helping us expand an operating income rate as we get into the next couple of years.

Steven Forbes

Analyst · Guggenheim Securities.

And then just a quick follow-up, right? As we think about some other profit streams that you guys have talked about in the past, corporate device life cycle management, Partner Plus, any sort of update, Corie, on how you're sort of thinking about how Best Buy fits into the broader ecosystem for consumer electronics and just how you're sort of framing up those opportunities maybe relative to how Best Buy Health has changed in its outlook? Are there any other changes in essence, both positive or negative?

Corie Barry

Analyst · Guggenheim Securities.

I always like to think about strategies on horizons. And you've got kind of your Horizon 1, which is what's returning for you right this second, your Horizon 2, which is -- we see lots of really positive indicators. So we're going to lean into it. I think about ads in some of that vein. And then there's your Horizon 3, some of the things that you're trying and you're building and may build themselves into really interesting use cases. I think in all the examples you just gave, what the team is really focused on is where can we either see customer behaviors or use our distinct assets to optimize future growth potential. Partner Plus continues to grow nicely. And again, not only does it grow nicely, but it presents a beautiful solution both for our vendors and our customers, making it really easy for them to shop. So that was kind of moving closer into Horizon 1 as the team continues to scale it. Device life cycle management, which you mentioned, that one I think about a little bit more is our Horizon 3. We're seeing nice growth in our services business associated with our -- we've talked before about our business offerings. We're seeing good growth on the services side of our business offerings. And we continue to kind of build out what would the capabilities need to look like there, how might we decide the future growth potential there. But right now, we gave you kind of the biggest rocks that we're most focused on because we think they have the highest near-term return potential. And you can imagine we're always going to be putting things in that kind of horizon 3 pipeline to see what might come out the other side. And with that -- oh, you bet. Thank you. I think that was our last question. We thank you all for joining us on this very busy day, and we look forward to updating you on our results and our progress during our next call in May. Thank you.

Operator

Operator

Ladies and gentlemen, that concludes your conference call. We thank you for participating and ask that you please disconnect your lines.