Earnings Labs

BCE Inc. (BCE)

Q2 2021 Earnings Call· Thu, Aug 5, 2021

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Transcript

Operator

Operator

Good morning, ladies and gentlemen. Welcome to the BCE Q2 2021 Results Conference Call. I would now like to turn the meeting over to Mr. Thane Fotopoulos. Please go ahead, Mr. Fotopoulos.

Thane Fotopoulos

Management

Thank you, Justina, and good morning to everyone. Also joining me today as usual are Mirko Bibic, BCE's President and CEO, and our CFO, Glen LeBlanc. You can find all of our Q2 disclosure documents on the Investor Relations page of the bce.ca website, which we posted this morning. However, before we begin, I’ll draw your attention to our Safe Harbor statement reminding you that today’s slide presentation and remarks made during the call will include forward-looking information and therefore are subject to risks and uncertainties. Results could differ materially. We disclaim any obligation to update forward-looking statements except as required by law. Please refer to the company's publicly filed documents for more details on our assumptions and risks. On that, I'll hand it over to Mirko.

Mirko Bibic

President and CEO

Thank you Thane. Thank you Justina and good morning everyone. Q2 marked another quarter of great operational execution by the Bell team as we continue to deliver with sequential improvement in our consolidated operating results, with strong mobile phone subscriber loadings, and further acceleration in capital spending to forge ahead even more aggressively on our successful broadband strategy that drove 80% higher fibre Internet net customer adds this quarter. A year after COVID significant initial impacts in early 2020, total BCE revenue and adjusted EBITDA growth accelerated this quarter increasing by more than 6% over last year as we led all national wireless carriers in reported service revenue, adjusted EBITDA and ABPU growth. Of note, we've recovered 99% of our pre-pandemic wireless service revenues and our wireless adjusted EBITDA has fully recovered despite the lack of a recovery in high margin roaming revenue. It's an impressive result of the Bell Mobility team. Our results for Q2 included a $44 million regulatory charge related to the CRTC's recent decision to lower wholesale Internet rates even further to the benefit of resellers. Were it not for this one-time retroactive impact, total revenue and adjusted EBITDA would have increased 7.2% and 8.1% respectively. We leveraged our broadband networks and improved customer service tools to deliver 115,916 total mobile phone, mobile connected device, retail Internet and IPTV net subscriber additions in Q2, an increase of 75% over last year. Against the backdrop of continued government support for investment to drive the country's COVID recovery and propel Canada's global leadership in next-generation digital infrastructure, we stepped up capital spending in Q2, investing over $1.2 billion on new fibre and wireless home internet connections, further expanding mobile 5G coverage and augmenting network capacity to manage core IP traffic volume, which grew another 20% compared to last…

Glen LeBlanc

CFO

Thank you, Mirko and good morning everyone. I'll begin on Slide 7. As Mirko said, exceptional financial performance this quarter with strong consolidated revenue and EBITDA growth acceleration as we lapped the significant COVID impacts from Q2 of last year. Normalizing for the $44 million regulatory impact referenced earlier, total revenue was up 7.2%, while EBITDA increased 8.1%. Standout results driven by year-over-year increases at all Bell operating segments, even though wireless roaming, media advertising and business wireline revenues have yet to return to pre-COVID levels. Net earnings were up significantly, increasing 150% year-over-year on strong flow through of higher EBITDA, lowered non-cash media asset impairment charges, as well as higher other income largely from net mark-to-market gains on our equity derivative hedge contracts. Despite the sharp increase in earnings, free cash flow was down 23% compared to last year. The decline was expected and the result of higher planned spending under our two-year Capital Investment Acceleration Program that saw a further step-up in CapEx this quarter, more than $1.2 billion. Let's turn to Slide 8, Bell Wireless service revenue was up a very healthy 5.8%, representing the first quarter of year-over-year growth since the start of the pandemic. This strong result reflects our strategic focus on high value smartphone activations and the associated economic benefits in terms of lifetime value and EBITDA growth, as well as the non-recurrence of certain COVID related impacts from last year. Although the recovery in roaming was marginal this quarter as travel restrictions remained in place and borders closed, it is no longer causing a year-over-year drag on financial results. Product revenue was up 27.7%, reflecting increased customer transaction volumes, a greater mix of premium mobile phones, and improved year-over-year consumer electronics sales at the source driven by the reopening of retail stores. Due…

Thane Fotopoulos

Operator

Thanks Glen. So before we start the Q&A period, I'm sensitive to time we have left, so I will please ask that you limit yourselves to one question and one brief follow up, so we can get to everybody in the queue with the time we have left. So with that, Justina, we're ready to take our first question.

Operator

Operator

Thank you. First question is from Vince Valentini from TD Securities. Please go ahead.

Vince Valentini

Analyst · TD Securities. Please go ahead

Thanks very much. I guess, I should ask about ARPU from first stab, I mean that's just a tremendous result on wireless service revenue growth. Can you help us unpack it a bit more? I mean, you said roaming was not a year-over-year drag, I assume it wasn't a tailwind either and then the other components of it is there a bit of overage, coming back temporarily, is there some benefit from lower equipment subsidies, or just sort of solid improvement in the mix of your subscribers over the past year flowing through, if you can help us out with that it would be great?

Mirko Bibic

President and CEO

Thank you, Vince. I'll kick it off on that one, but I will start with first principles really, and when you we have a clearly defined strategy in each product segment, obviously in this case we're talking about wireless and you're kind of disciplined, you execute with a lot of discipline against that strategy, you're going to get the results. So if you kind of, let's now with that context it would have been, what have we been doing for the past two years or a year and a half, we focused on quality mobile phone loadings. And so you know the numbers we shared with you in terms of net adds, they're all mobile phones and all high quality. We've benefited from a strong brand mix. We're managing the data over, it's just like we have from the moment that unlimited plans were launched in the Canadian marketplace in 2019. So we're managing the base like we always have and that overage decline is at the same levels as we've shared with you in the past. Our prepaid ARPU has been quite strong, particularly for Lucky and that's why you see those impressive results that you mentioned Vince is, basically we're not chasing loadings for the sake of chasing loadings, and we're not after low churn for the sake of low churn. We really want to hit that sweet spot between ARPU nets and the financial results we deliver for shareholders.

Glen LeBlanc

CFO

Just to add to Mirko, on roaming Vince you asked, you said it's no longer a headwind. No, it's not. We actually saw modest improvement in the roaming. I told you previous quarters that since the pandemic roaming is down roughly $60 million a quarter, and we saw approximately $5 million improvement in that, so very modest, but like all of us, we remain hopeful and optimistic that the second half of the year is going to see borders opening and Canadians moving and we expect that to start a steady improvement.

Vince Valentini

Analyst · TD Securities. Please go ahead

And Glen just on the equipment installment plans and the delayed impact of that IFRS 15 accounting, is that something is starting to be meaningful within these service revenue numbers or still not?

Glen LeBlanc

CFO

I'm not sure I 100% understood the question Vince.

Vince Valentini

Analyst · TD Securities. Please go ahead

Well, so if you have, if you lower equipment subsidy by $200 on average, some of that gets booked up front, under IFRS 15 and some of it gets amortized over the 24 months. So it effectively flows through as higher service revenue over time. So as that's been building in the pipeline for the past year and a half is it starting to become a tailwind to ARPU?

Glen LeBlanc

CFO

At this point, it's a modest tailwind. I would not say that it's something that's having significant impact, and I guess that speaks to itself when you see 3.3% growth in the quarter Vince, so I apologize for not understanding the first part of your question, but small tailwind, not overly problematic as at this point Vince.

Vince Valentini

Analyst · TD Securities. Please go ahead

Thanks.

Glen LeBlanc

CFO

Thank you, Vince.

Operator

Operator

Thank you. Next question is from Aravinda Galappatthige from Canaccord Genuity, please go ahead.

Aravinda Galappatthige

Analyst · Canaccord Genuity, please go ahead

Good morning. Thanks for taking my question. I wanted to focus on B2B, obviously you are having good numbers on the wireline residential front, so sort of the trajectory on B2B would tell us a bit about the outlook for wireline. Mirko, can you just talk also about the various components within B2B that for lack of a better word, could have a potential for structural growth, as you think of sort of a post pandemic backdrop, and how you sort of see the next couple of quarters shape out when you consider the movements in equipment sales as well? Thank you.

Mirko Bibic

President and CEO

Thank you, Aravinda. So look on the Enterprise side, so I'll start with indicating obvious, but the Enterprise segment is lapping a very tough comp for Q2 2020 when there was very high demand at the beginning of the of the pandemic for voice, video and bandwidth services. So we are lapping a very good Q2 2020 in that regard. What we're seeing in the next couple of quarters, Q3 to Q4 quarters based on what we're seeing right now is some enterprise solution revenue is coming back, it's improving. So that's a good sign for us as the economy reopens, because we're well positioned to capture the rebound in solutions revenue and professional managed services revenue on top of connectivity revenue, like I said as the economy reopens. And if you look further out, you asked, I think you said, kind of structural opportunities or structural revenue opportunities going forward. As you look to a world of converged fibre and 5G, I mean I could repeat what I said in my opening comments, but in a world of converged fibre and 5G where we lead in terms of the best networks and we have the distribution strength, I think there's a lot of structural growth opportunity in 5G, in IoT, in multi-access edge computing MEC revenues and we're positioning ourselves now to capture that growth.

Aravinda Galappatthige

Analyst · Canaccord Genuity, please go ahead

Thank you. And a really quick follow up, perhaps for Glen. I think in the past you have kind of given what the residential growth number was, not really if you disclosed at this time, just wanted to check? Thank you.

Glen LeBlanc

CFO

So, yes the residential growth is 12% of revenue, yes I had said that in my opening remarks, so yes very pleased Aravinda.

Aravinda Galappatthige

Analyst · Canaccord Genuity, please go ahead

Yes, internet, internet. Yes, I know, I meant the whole residential wireline.

Glen LeBlanc

CFO

I think, I said that in my opening remarks, just checking my notes here, I think it's 3.6% I said was the growth for total residential.

Aravinda Galappatthige

Analyst · Canaccord Genuity, please go ahead

Okay, sorry, I missed that.

Glen LeBlanc

CFO

The internet, it was also what we mentioned.

Thane Fotopoulos

Operator

Thanks Aravinda.

Aravinda Galappatthige

Analyst · Canaccord Genuity, please go ahead

Thank you.

Operator

Operator

Thank you. Our next question is from Jeff Fan from Scotia Bank. Please go ahead.

Jeff Fan

Analyst · Scotia Bank. Please go ahead

Thank you. Good morning. Just first is a clarification just on the wireless service revenue and ARPU. In your opening remarks Mirko, I think you highlighted IoT unit growth being very strong. I'm just wondering, is that contributing revenue to the service revenue line, because we're not really counting that for ARPU in our calculation, just wondering if there's a service revenue component that's starting to pick up on the IoT front that we should start to talk about or pay attention to? And then more strategically, I think we all know like you're accelerating your investment, which is obviously the right thing to do given the environment that we're in. And then, but from a competitive perspective, I'm just wondering, are there anything that you can share with us given a couple of your peers and competitors are involved in potential deal makings? Are there areas that you think you can focus on given some of the uncertainty in the structure of the market operationally to maybe accelerate some of those efforts? Thanks.

Glen LeBlanc

CFO

I'll start off with your question on IoT, very small at this point Jeff. It's really not an impactor in the service revenue growth or the ARPU. That said, you know that is something we're excited about and think it could be a true contributor for the future, but extremely small. And on the strategic point, I'll take it back to Mirko.

Mirko Bibic

President and CEO

So on a strategic point Jeff, again it's kind of building off of what I said in my opening remarks. Our strategy right now is focused on putting in place the components to be leading in the structural growth that we see coming forward as I mentioned to Aravinda. So it's about expanding the 5G network coverage and having the best 5G network planning and forging ahead aggressively on fibre, building the IoT platforms is going to allow our enterprise customers to manage their IoT needs on top of the Bell network using our platform. And of course, as you saw strategically we entered into two quite strategic agreements, one with AWS and the other with Google Cloud, which is going to put us in the lead position in terms of innovation in the space.

Jeff Fan

Analyst · Scotia Bank. Please go ahead

Thank you.

Operator

Operator

Thank you. Our next question is from Drew McReynolds from RBC. Please go ahead.

Drew McReynolds

Analyst · RBC. Please go ahead

Yes, thanks very much. Good morning. Thanks for taking the question. Mirko, just following up on a bunch of questions on 5G, B2B, IoT, can you just speak to the demand side of this? And obviously BCE is the biggest enterprise player by a wide margin in Canada, so presumably gives you a little bit of a leg up in terms of seeing how your enterprise customers want to evolve in terms of use cases. The specific question is, how faster accelerating are these conversations in terms of moving real B2B IoT use cases forward? And then second question just on Bell Media. Just fabulous kind of strategic and tactical execution I think at Bell Media is not just obviously this quarter, but last few years, what kind of longer term growth and margin profile should investors expect from this segment, obviously not looking for specific guidance just more goalpost. Thank you.

Mirko Bibic

President and CEO

Okay, so I'll take the second one first Drew, and thanks for the two questions. On the Bell Media side, I mean as you look forward in terms of growth and margin expansion, TV, I'll start first with kind of the near term and kind of the traditional business we've been in which TV advertising is starting to come back, you saw it reflected in results and in my comments. As businesses get back to the office in some manner, shape or form in the months to come, that's going to bode well for radio advertising and out-of-home advertising coming back. So, I feel good about that in the quarters ahead and they take up kind of a wider lens to the question. I think our digital first pivot is where the real growth is going to come and it's really exciting. And the team is really executing on that as well, because just grabbing a bigger share of digital advertising spend speaks to a lot of potential growth in the quarters and the years to come for Bell Media, because we're well positioned with the content and with the digital assets, and we're building kind of the platforms for advertisers for one-stop shopping, so really excited about that. On the first question Drew, I think in terms of when customer demand and when revenue streams will come, so to speak, it depends on the segment you're talking about, it is hard to predict when the growth will really hit and you kind of have to unpack it. So, subject to Glen's caveat and his answer to Jeff's question on IoT revenues, IoT we are generating revenues today and that's going to scale and I think that's going to scale most quickly, and potentially most rapidly in the near term. On MEC revenue, I mean we're just in the early, very early innings of that. We're getting ourselves set up. And then we kind of have to go hunt for the revenue once you're set up for that. On 5G broadband and fixed, I am sorry in fibre broadband needs of our customers in a converged world, of course, and we've been doing that for decades, for a century. Our networks are being revolutionized in terms of the step up in the technology, so we're obviously hunting that revenue in a meaningful way today, and as we have more 5G and as we have deeper fibre penetration into enterprise markets, that's just going to continue to grow.

Drew McReynolds

Analyst · RBC. Please go ahead

Thanks very much.

Operator

Operator

Thank you. Our next question is from Simon Flannery from Morgan Stanley. Please go ahead.

Simon Flannery

Analyst · Morgan Stanley. Please go ahead

Thank you. Good morning. Glen, I noted your comments about the balance sheet with the leverage being the lowest of the peer group. I was just wondering how you're thinking about the leverage over the cycle of the CapEx plans. We've got C-band auctions in 18 months, how are you thinking about where that's going to go over the next few quarters and how that plays into the dividend model and the payout ratio for the dividend as well, and if you've had any discussions with the rating agency since the auction? Thanks.

Glen LeBlanc

CFO

Good morning, Simon and thanks for your question. Firstly, over the last year we've been very opportunistically refinancing our debt. And we've actually increased our average maturity tenure from 11.8 years, a year ago to 12.7 now. We've also reduced our after-tax cost of debt from 299 to 289. So managing our outstanding debt extremely well by taking advantage of this low interest rate environment. Low interest rate environment gives me comfort of where we sit with leverage. Our balance sheet is strong, and our leverage as I said earlier this morning is below our peers. We no longer have free cash flow headwind from our pension plans, and frankly, we feel there's no better use of excess free cash flow than investing in fibre and 5G infrastructure, including spectrum. These investments will deliver the free cash flow growth in the future that will support our dividend growth model. So I remain comfortable with where we're at. We believe we're doing the right thing with our excess free cash flow. As you know, and I've said many times before, we have regular and frequent contact with the rating agencies. We have open dialogue, and I remain confident in the investment grade credit rating that we hold today and the actions that we're taking to support the future dividend growth model.

Simon Flannery

Analyst · Morgan Stanley. Please go ahead

Great, thanks a lot.

Glen LeBlanc

CFO

Thank you, Simon.

Operator

Operator

Thank you. Our next question is from Jerome DuBrey from [indiscernible]. Please go ahead.

Unidentified Analyst

Analyst

Yes, good morning. Thanks for taking my question. Just since some areas are back to almost normal and with the reopening happening, what are the top learning's about the reopening you've made so far, especially on the B2B front, are reopeners, like restaurants taking plans that are similar to what they used to take pre-COVID? And then a quick follow up, one of your peers discussed that the fibre rollout provided opportunities for real estate optimization. Would that also be the case for BCE? Thanks.

Glen LeBlanc

CFO

Good morning, Jerome. I'll just make a couple of comments before Mirko jumps in. The small business side of our business has been impacted quite substantially as you could appreciate. This pandemic has probably hurt small business owners more than anyone, and Mirko said something on our last call, he said it was better than we feared not as good as we hoped. I guess that's where it kind of remains. We've seen disconnects of small businesses as unfortunately many small businesses didn't survive this, but as we start to come out of this, we're starting to see new formations of businesses, although it's limited at this time. We're excited to see an acceleration of businesses that I guess new formations of businesses and the services that they're taking, or many of the small businesses cut back on the services they had. They're ramping up to the same type of service offerings they had historically. So it's a segment of the business that we really feel for, but frankly, there is a light at the end of the tunnel and we're starting to see the activations to pick up in that segment for us. And Mirko?

Mirko Bibic

President and CEO

Yes, thank you Glen. So Jerome on the fibre part of the question, so I'll start with this, for us the real estate that we own and that we have, that's inextricably tied to our networks is very strategic. So I mean, it's a way of saying that when I consider our fibre strategy and kind of the top things that I want to make sure we deliver with the fibre strategy. What I'm seeing and what I'm focused on is penetration growing, it's ARPU growing, it's lifetime value improving, it's churn being significantly lower and it's 40% lower annual service and support costs for our customers, per customer for fibre versus copper. Like those are the things where we're looking and of course to deliver the revenue EBITDA growth. So kind of real estate savings link directly to fibre penetration or fibre expansion isn't kind of like a top list of things we are looking to do. Now of course we have kind of a cost reduction program in place that we look at very carefully, but it's not in respect of real estate that's fundamentally tied to our network.

Unidentified Analyst

Analyst

Thank you.

Operator

Operator

Thank you. The next question is from Satya Satapathy from JP Morgan. Please go ahead.

Satya Satapathy

Analyst · JP Morgan. Please go ahead

Hi, thanks for taking the question. I think about, just some clarification and follow up questions, I think in the prepared remarks Mirko you noted that 50% of your residential customer base is now fibre-to-the-home. Would it be possible to get a view on maybe where that was one year and two years ago? And then just sticking with fibre, if you could provide us, yes maybe just what you're seeing in the market in not only the new expansion territories, but as well in some of the older perhaps cohorts for lack of a better term in terms of just overall fibre penetration and haw you see the competitive environment progressing today?

Mirko Bibic

President and CEO

Yes, so on the first part of the question in terms of where we were at on total fibre EOP a year ago and two years ago, I think Thane will have to follow up with you, I don't have that on my fingertips. What we're seeing, tremendous growth in net adds where we have fibre footprint. You saw that the expanding growth in Q2 of this year, year-over-year I think 80%, and then you also I call out the total retail Internet net adds of 18,000. And so, there is some competitive pressure, there is some consumer and competitor pressure where we don't have fibre and its customers wanting to get the highest quality network wherever they are and if there happens to be a competitor that has gigabit speeds and we have like a C copper DSL, that is going to have a competitive impact for us, which speaks to the importance of us continuing to accelerate the fibre build out, the importance of participating in government subsidy programs across the country in our operating footprints. I mean it is good for those communities and it's good for us too and therefore it's good for our shareholders. So I think that's what you are kind of seeing on the competitive puts and takes fibre versus DSL footprint. Now, I am answering in that context is is also our wireless home internet footprint where we continue to grow the network and are continuing to grow share in those markets as well, I have to mention that.

Satya Satapathy

Analyst · JP Morgan. Please go ahead

Okay and just to follow up on the wireless loading, any update you can perhaps give us here 3Q, obviously huge retail presence among our peers in terms your wireless retail locations? So, what are you seeing and anything in terms of the pickup in activity there as well, obviously, you've been quite successful in Digital and Direct channels of late, so any update on loading and particularly as it pertains to perhaps the retail portion, as well? Thanks, again.

Mirko Bibic

President and CEO

Yes, thanks for that, thanks for asking that one. We've improved our Digital and Direct capabilities massively over the last year and we're going to continue to maintain our momentum in that regard so, you know that kind of accept that. And then as stores have fully reopened for Q3, I think our natural distribution advantage in that regard is going to swing back our way and it's going to allow us to scale loadings. So, and then you've got other factors to play that we can take advantage of like back to school, back to office, pent up demand and we're also expecting some prepaid improvement, so I think things bode well for Q3.

Satya Satapathy

Analyst · JP Morgan. Please go ahead

Thanks guys.

Operator

Operator

Thank you. The next question is from David Barden from Bank of America, please go ahead.

David Barden

Analyst · Bank of America, please go ahead

Hey guys, thanks for taking the question. So, I guess, if we look back a year ago the big worry was regulatory, obviously this first half we’ve kind of gotten some clarity on wholesale, broadband, on MVNOs and we had a little time to see where those conclusions are leading. If you could kind of give us a little colour on how your relationship with the wholesalers is evolving in light of the ruling regarding CRTC’s rate setting? And then if you've been approached or to the degree you're being approached on facility centric, that would that be an interesting data point. And then the second question would be; just now that you know you were unable to coordinate around the 3.5 auction, now that it's done and you can kind of look at the lay of the land, with respect to the network share and relationship you have would tell us like, what is your happiness level with how things shook out like on a scale of 0 to 10. That would be kind of interesting to know. Thank you.

Mirko Bibic

President and CEO

Yes, and always we're very, very pleased with the network sharing agreement and how it's delivered over the years which is what more than 12 years now, and I'm hopeful that our partner feels the same way. I'm not going to speak for them. So, I'll leave the network sharing issue there, quite happy with it and I think it allows us to build higher quality networks faster and with more capital efficiency, so that's really good. On the regulatory environment like we've -- I've been saying for years and years and years, like it's pretty simple right? You get positive regulatory decisions or I don't mean positive development, I mean positive toward conducive to investment. You'll get more investment and you get regulatory and public policy decisions that create disincentives for investment, that's what's going to happen. And so we were really pleased to be able to upsize even more our Capital Acceleration Program in the face of the -- following the two regulatory decisions you speak of. And I think in terms of just general relationship with government, if you think of what their objectives are, quality, we're delivering on it, access we're delivering on it, in terms of we can talk about access in terms of price. Prices are going down. And coverage, well we're certainly delivering on it and they're stepping up as well with subsidy programs and we are a strong partner of theirs in that regard. So, I think we're in the right space there and the competitive relationship, the competitive relationships and the relationships in terms of supply a customer with resellers or potential MVNOs, I'm not going to comment on that here, David I hope for reasons you can appreciate.

David Barden

Analyst · Bank of America, please go ahead

Understood, thank you guys.

Operator

Operator

Thank you. And the next question is from Jeff Fan from Scotiabank. Please go ahead.

Jeff Fan

Analyst · Scotiabank. Please go ahead

Thank you for squeezing me in for a quick follow up. On ARPU performance, I just wanted to may be dig a little bit into that because of the differences between you and your peers. Were there any geographical differences and trends that you saw in ARPU, particularly what you saw in Quebec versus Ontario or versus Western Canada where Shaw has been participating, and may be in Manitoba? Just wanted to get a sense as to where there might be some more strength and where there may be some more weakness, wondering if mix is factoring into the performance between you and your peers? Thanks a lot.

Glen Leblanc

Analyst · Scotiabank. Please go ahead

Good morning, Vince. I’ll make a couple of comments here. Excuse me Jeff, I will make a couple of comments here. Yes, mix does play a role in this, and yes, there's always geographical differences that occur in any given quarter as competitive intensity can ebb and flow. One thing that Mirko mentioned Jeff was that our focus on high value broadband adds. And as you know we're not focusing on low ARPU, things like tablets that really drag your ARPU down and we've really moved away from that, and I think that that is having an impact on some others and their impact on their ability to grow ARPU. The other thing that, Jeff both sides of just ARPU that I will draw your attention to and just as the quality of earnings, and it's difficult and I said a very impressive 10.2% growth in our earnings this quarter, and it is impressive, but it’s hard to really to look at comparables and growth rates when you're coming off 2020 that was so impacted by this pandemic; particularly, Q2. So one thing that we spend a lot of energy and focusing here is looking at pre-COVID earnings and where are we, and the fact that in Q2 of 2021 we're now back to 99% of the service revenue we had in Q2 of 2019. We're at 100% of the EBITDA we were at 2019, yet we're still roughly $60 million down in roaming. I mean, I think that speaks to how well our wireless team has executed over this past 24 months and it comes from focusing on the right loads and the high value smartphones. And I think if you looked at the industry, you would see that those numbers I just quoted for how well we've performed over the last 24 months of pre-COVID would be industry leading.

Mirko Bibic

President and CEO

A couple of quick things, just to add to that. So on mix, so there's the geographic mix and there they are of course as you know pricing differences by geography, but we maintain the same strategy in all the regions. Our execution may differ slightly in some regions, but the strategy remained the same. It's basically building off of Glen's answer. And then the other aspect of mix is brand mix and we put a sharp focus on that too and it's paying dividends.

Jeff Fan

Analyst · Scotiabank. Please go ahead

Great, thank you.

Mirko Bibic

President and CEO

Thank you, Jeff.

Operator

Operator

Thank you. There are no further questions registered at this time. I would now like to turn the meeting back to Mr. Fotopoulos.

Thane Fotopoulos

Operator

Thank you, Justina. So I want to thank everybody today for their participation on the call. As usual, I'll be available throughout the day for any follow ups and clarifications on that. Have a good rest of the day and take care.

Mirko Bibic

President and CEO

Thanks everyone.

Operator

Operator

Thank you. The conference has now ended. Please disconnect your lines at this time, and we thank you for your participation.