Tom Polen
Analyst · Doug Schenkel with Cowen and Company
Okay. Let me give you one other bit of information actually on KIESTRA just to help maybe give a little bit more perception. The average price of a KIESTRA full automation line ranges from $2 million to $4 million. So just giving some perspective, as you get a couple of those in a quarter or not in a quarter, you can see that swing the Diagnostic Systems business within that 3-month window pretty significantly. Related to GC/CT and competitive dynamics happening in that space, certainly that is, as I mentioned, an area that's well-documented of increasing competition prices. Price pressure in that segment is happening. Prices are coming down there, and that's something that we are actively managing. We are seeing from ourselves, as we are actively solidifying and renewing our customer base, pricing pressure that we're managing through in that segment. We're working -- we're obviously doing some offsetting of that in other parts of the business. But that is an area that we don't expect to alleviate in the near term, right? As you mentioned, there are a number of new competitors in that segment. In terms of our portfolio and how we really view that, within the lower-tier segment, we'll be, of course, launching our MAX assay next year for GC/CT, which is really meant for those that are more mid-sized hospitals or those who may be sending it out, so that segment will be covered there. We've got our, obviously, high-throughput Viper platform, Viper XTR, which is on the ultrahigh-throughput segment of the marketplace. And then our Viper LT, which is also launching next year, as our bench-top version, which will also have HPV in the future, is in that, let's call it, upper mid to low high volume segment of the marketplace. That will ultimately replace our ProbeTec manual product as well. So where we do see kind of our oldest platform within that segment, which is ProbeTec, which is a highly manual system, is where we also tend to see the pricing pressures. The Viper LT, as that launches early in 2014, we'll be actively upgrading that business to what we see as a much more competitive and automated system.