I think we'll always take a step back and say, if you think about how we're how we need to and where the market is, talks about meeting our customers where they are, and if you think about where our customers are, right, there are people in and institutions that are charged with managing and teaching and disseminating point of care ultrasound, right. And when they think about how do you do that, it's kind of input on them, because they have some expertise. And then people realize there's value of that what we're doing with our software, is helping experts, both the expert, [Indiscernible] and be able to help monitor the progress of how they disseminate that technology. And then help institutions architect how they want to use the technology to deliver better care. And then to help novices utilize elements of that information into delivering better care. So if you so fundamentally, in order to bring this to life, you need a backbone to make that happen. That's what we learned. That's what we're implementing. So our software really helps institutions, experts, and users go down their journey. And that comes back to fundamentally that our technology is revolutionary, because it allows you to use ultrasound, ultrasound information, and acquire it differently. But our hardware acquires the information, our software makes it user usable, both in the device and in the application. And then we have an element of the connectivity that makes that makes the information valuable in the context that you have it which allows the information to travel across the continuum, which then brings it into your ability to deliver care transformation. So it's really important that we're not selling a widget and a device, right? Like this isn't like you back it up and sell an ultrasound machine and let people use it. We are giving people the opportunity to reimagine and, and benefit from ultrasound information. In order to do that, our in-market learning have helped us see how we need to create some of the lines across the dots to help our customers cross these things to think about how they can imagine care differently. So it's important for us to put the software in partner with them, help them understand how they're currently using ultrasound, how they can evolve in the future to use ultrasound, and how Butterfly can help them use ultrasound information differently. So it's a software, hardware enterprise solution cell. And so that's what's happening at Stanford. That's what's happening at Yale. And that's our approach to helping people move forward with the journey.