Joseph M. DeVivo
Analyst · Lake Street Capital Markets.
So again, another very good question. And actually, you're kind of dead on. Right now, hospitals have budgets to refresh their ultrasound every 3 to 5 years. They have budgets to refresh their point-of-care ultrasound carts every 3 to 5 years. Because iQ3 is only a year out, we're still getting penetrated in the hospitals, and we haven't established it enough for it to become like a routine reorder. But iQ Station will compete with point-of-care ultrasound carts, and that's exactly correct. And again, this is all tying into our evolution because we rewind the tape a year ago, prior to iQ3, the narrative on Butterfly was it's a great device, but it will never be used in hospitals because the image quality doesn't match up. That's what we dealt with 12 months ago. Now over the last year, we proved that we not only are equivalent, but being an all-in pro, being cost effective, having all of our tools, we are the solution going forward. And so we are building that momentum and a way to get into the core $2 billion, let's say, POCUS cart business or the cart business at the lower level, having a device like an iQ station will access existing market dollars and existing budgets and will allow us to displace existing competitors as we move upstream with our image quality. And then, of course, P5 is going to be a generational step-up in image quality. You're going to start asking yourself a question, when you see how good the image quality of our fourth generation is over the existing devices out there, you're going to have to ask yourself, why am I using these devices? Why? They're not going to be as good as P5. We've seen there be a certain limitation on a technology that's been out there for 30 or 40 years doesn't have the type of generational leaps that a semiconductor that we have has. And our fourth generation is going to be so good. I do believe people will be like, okay, well, this is it. And then you add that to a current environment. It creates the workflow when we talk about every doctor and every nurse having their own probe, stepping up to a station and having a sit-down type of quality experience, that's exactly why we've designed this concept. And I think it will allow us to get into the core budgets of the health system. So that's exactly right, Ben.