Geoff Meacham - Barclays Capital, Inc.
Analyst · Geoff Meacham from Barclays. Please go ahead
Morning, guys, Thanks for the question. George, also want to offer my congrats. You will be missed. So I had a question for Michel, maybe a bigger-picture commercial question. Now that you've had a chance to look at the products, the assets at Biogen, and a fresh look at the MS market, maybe just give us some perspective on what you see as the bigger growth opportunities ahead on a volume basis. Is it geographic? Is it rest-of-world opportunities? Is it new product launches? And then maybe for Paul, just wanted to check and see what you guys learned from the DTC campaign for tech and the sustainability of that. Thanks.
Michel Vounatsos - Chief Commercial Officer & Executive VP: Thank you for the great question. You know, in my 25 years' experience around the world, I have never seen such a situation whereby we have five or six assets in the same therapy area. The 20 years of very solid – unique, I would say – experience in MS, a solid portfolio today. A solid pipeline. A remarkable group of talent with clinical experience and scientific experience within the company. So it's a leadership position on interferons, a leadership position on orals. A leadership position on high-efficacy products. So this is a remarkable situation. And on top of that we are launching ZINBRYTA. So the dynamic is very good. Having said that, when you peel the onion and you get to discover the opportunity and the operations, you find ways to do better. And this is why together with the team we have prioritized four key areas, portfolio management, five, six assets in the same therapy area. It's a challenge on how to manage that well. Commercial excellence, medical leadership, trust and value. And I believe that, with those, we'll be able to make a further difference. Geographically, also, we can see that some parts are better managed than others. And I have already started to make some decisions. We don't wait. And you can expect that more will come. So this is what I would like to say – and, you know, the portfolio management doesn't mean that all the products will be resourced and promoted equally. It's all about the growth opportunity, the way that you outline. And this is where there will be a clear, I would say, alignment between those, resource allocation, and execution.