Good afternoon, ladies and gentlemen, and welcome to the Allbirds Third Quarter 2021 Conference Call. All participants will be placed in a listen-only mode. After management's prepared remarks, there will be a question-and-answer session, at which time instructions will follow. Now, I'd like to turn the call over to Kyle Khasigian, Head of Strategic Finance and Investor Relations at Allbirds. You may begin.

Good afternoon, everyone, and thank you for joining us. With me on the call today are Joey Zwillinger and Tim Brown, Allbirds’ Co-Founders and Co-CEOs; and Mike Bufano, Allbirds’ Chief Financial Officer. Before we start, I would like to remind you that we will make certain statements today that are forward-looking within the meaning of the federal securities laws, including statements about our Q4 and fiscal year financial outlook, as well as our preliminary outlook for 2022 and other matters referenced in our earnings release issued today. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially. Please also note that these forward-looking statements reflect our opinions only as of the date of this call and we undertake no obligation to revise any statements to reflect changes that occur after this call. Please refer to our SEC filings as well as our earnings release and Form 8-K filed today for a more detailed description of the risk factors that may affect our results. Also, during this call, we may discuss non-GAAP financial measures, which adjust our GAAP results to eliminate the impact of certain items. These non-GAAP items should be used in addition to, and not as a substitute for any GAAP results, you will find additional information regarding these non-GAAP financial measures and a reconciliation of these non-GAAP financial measures to their most directly comparable GAAP measures in today's earnings release. Now I'll turn the call over to Joey to begin the formal remarks.

Thanks, Kyle. Thank you all for joining Allbirds’ first earnings call. We are thrilled to have this platform to help us further advance our mission and discuss our plans for durable and profitable growth over the coming decades. I'd also like to take a moment to express our gratitude to the Allbirds team, as well as members of the finance community and our investors who helped us shape a successful IPO. And we're of course, pleased to speak with you on the heels of a strong quarter. One that marked continued reacceleration of our business as we emerged from the idiosyncrasies of COVID. When Tim and I started this business in 2015, we held the view that climate change was our most formidable and existential crisis. And as a result, believe that consumers would eventually connect their purchase decisions with their values on the environment. Yet, most in the footwear and apparel industry has continued to rely on synthetics. Within that tension, we saw opportunity, but we didn't want to make sustainable products for the sake of being good for the planet. We wanted to make incredible product because they're sustainable. We put this purpose at the heart of our business and link it to everything we do, but most notably our R&D investments and our distribution model. These strategic choices have helped to create important and structural advantages that we believe will allow us to outmaneuver competitors well into the future. When we innovate, we harness some of nature's most abundant and high quality materials to make products that feel different and perform better than synthetics and leathers that the industry has historically relied on. We then connect this product engine to a vertical distribution model that allows us to reach consumers effectively while shrinking go-to-market timelines and enabling…

Thanks Joey and hello everyone. It feels great to be holding our first public earnings call and welcoming our new shareholders. Allbirds started with an initial insight born out of a frustration with over logoed, overly synthetic products and a conviction that there was a bit of way. We launched the Wool Runner in March of 2016 to prove that comfort design and sustainability aren’t mutually exclusive and the fashion shouldn’t just feel good, it should also do good. Our blueprint from day one has been to build franchises. We start with one great product and increasingly bring energy and excitement to the mixture of colors, materials and partnerships. The Wool Runner and all of our product franchises since start with a deep understanding of our customer, we then leverage our internal capability in natural and sustainable material R&D to create differentiated product experiences, whether they be the amazing soft and cozy comfort in our Wool products or the light and breezy feel from our Tree products, each utilizes a unique minimalist design philosophy that has created a distinct family of products that represent a new language for sustainable design that highlights beautiful natural materials, rather than flashing logos, something uniquely Allbirds and recognizable on the street when you see someone wearing our shoes. The combination of our distribution model and our product engine has allowed us to build a real structural advantage in footwear, not only establishing ourselves as a leader in sustainability, but also gaining authority for both comfort and performance. It’s exceptionally difficult to surpass the threshold in footwear and achieve scale. But once you do that, the customer trusts you to enter other categories. And we’ve seen that innovators come to us as a partner of choice because we do incredibility with our customers, we’re now…

Thanks, Tim and hello everyone. I’ll start by echoing the sentiment you heard from Joey and Tim about starting our life as a public company. We’re thrilled to be here. We appreciate your interest in Allbirds, and we’re looking forward to spending more time with our analysts and shareholders going forward. I’ll also echo what Joey said earlier. We’re pleased to report strong Q3 results across the P&L highlighted by revenue growth of 33% above our medium-term annual target of 20% to 30%. Continued growth margin expansion of 120 basis points and continued leverage in the marketing line of the P&L. I’ll take a few minutes to walk you through the P&L and explain the drivers of our Q3 performance. Net revenue increased 33% year-over-year to $63 million. As Joey and Tim mentioned, this growth was primarily driven by strong U.S. performance and from new product introductions. Breaking down our net revenue growth a bit further orders where the main driver of the 33% increase. In addition, we saw a strong 13% increase in average order value. Looking at net revenue by geography. Our net revenue in the U.S. increased by 42% reflecting strength in both physical retail and digital. We continue to see a notable uptick in the retail channel as consumers continue to return to stores. Net revenue in our international markets grew by 10%. In some regions, particularly in China, Japan, and New Zealand our momentum was slowed somewhat by the COVID resurgence. Finally, to close out our commentary on Q3 2021 net revenue growth, I'd like to point out that the two-year increase in net revenue was 40% when comparing to Q3 2019. I share this because we believe it's a helpful data point for investors as we begin to love COVID. Turning to gross profit.…

Thank you. Good afternoon. You spoke about the strength and the quarter driven by physical retail. Can you talk a little bit about the performance of the digital channel and how you expect this to play out over holiday and then into 2022?

Yeah. Lorraine, thanks. Yeah, the recovery in the U.S. has been particularly strong and results we noted. But digital also has been strong as we've kind of noted in the remarks, the way that these inter-operate is where the power is, and we are seeing that in play and we're seeing some really good pick up on digital. And we see that continuing through into the early parts of Q4 here, including this past weekend. So very optimistic and that's both with existing customers and new customer acquisition. So we feel quite good about how that's performing.

Thank you.

Thank you. Our next question comes from the line of Kimberly Greenberger from Morgan Stanley. Your question, please.

Okay, great. Thank you so much. I'm wondering look considering everything that's going on in supply chain and looking at your inventory levels. Do you think it's perhaps even prudent to carry more inventory through the year next year, for example just to sort of guard against some of the things that we're seeing in supply chain, I'm just interested to hear your inventory management philosophy? And any more specific color or comments you could provide about the performance apparel launch and the consumer reception here in the quarter would be helpful? Thank you so much.

Good to hear your voice. I'll start on the inventory and supply chain piece, and I'll turn it over to Tim on the performance apparel piece. Well look, it's certainly something we'll continue to monitor really closely and consider about how much inventory the whole through 2022. Again, our supply chain team, we think has been a fabulous job helping us navigate. There are a lot of these like recent challenges. I'd say if we were going to, we were probably really mean to our core products, core colors, core sizes, the stuff that we know there's a nice long tail on and long life on. But it's certainly something we're going to monitor pretty closely. And now after the transaction we asked, do you have a strong balance sheet? We're in a great place to be able to use that to our advantage, to continue to meet demand and grow business.

Hi Kimberly, the strong out performance apparel launch has been received. It's another big step for us into the performance space. We're still only a year and a half into that journey. We have a couple of products, we launched the Dashers year and a half ago, it's going really, really well. We've got an, the trial shoe, which my opinion is I think possibly the best product we did the most technically advanced. And then to be able to further our strategy of connecting these footwear franchises to our apparel offering, I think you see that in the performance apparel, again, it's still foot with this. That's still the focus of majority of our innovation efforts, but we sort of ability in the performance power delivered to the material innovation and poured it into apparel and do something that quite frankly, the rest of the category is not doing in natural materials. So we see the product that's really differentiated, but again, well in end the year with apparel is something like inside of the business, we're going to build that very methodically and slowly with a strategy to increase repeat purchase rates, increase basket size and do that some step-by-step. But we're really, really pleased by our initial – sort of initial launch there has been received.

Great color. Thank you.

Thank you. Our next question comes from the line of Matthew Boss from J.P. Morgan. Your question, please.

Great, thanks and congrats on your first quarter out of the gate.

Thanks Matt.

So on the top line, Joey, could you speak to your product pipeline, maybe what you're most excited about looking forward? And then Mike near-term, you delivered 40% growth in the third quarter relative to 2019 and guidance of the midpoint, I think, embed this moderation to 34% in the fourth quarter. Maybe could you just speak to business trends that you're seeing into holiday relative to some of the assumptions that are embedded in your near-term guide?

You must start with that.

Joey, you start talking about products and I'll talk about the two.

Sure. So, Hey Matt. So yeah, the product pipeline. So, I think you've heard us share previously that and Tim mentioned it already today. It is – the next two years is the most exciting aspect of the product pipeline that we've ever created as a company. And the innovations that we're doing on the material side, they just take a long time. And so as we're working those through the innovation cycle, we can't get that, put that into the front part of our kind of go-to market product development cycle. Well, now a lot of those innovations are coming through and we can now use those and harvest that and turn them into fantastic products. As Tim mentioned with a big focus on footwear, and then also coupling that with great material innovation that we think translates into apparel. And so, how we do that. So we think about the use occasions, significant where we could really try to balance lifestyle and performance and have a nice offering that balance across those types of uses. And I would also say that the cadence is something that's become into sharper focus for us and what we've seen throughout this year, and particularly in the past in Q3, but also in the early parts of Q4, when we have a great product cadence, and this doesn't need to be a brand new innovation, this can be small things like the fluff collection that we introduced recently that has speaks to this – speaks to the brand really well. And it's a great cozy comfort, right for the moment. When we can do things like that, even if they're small, it engages our customer rates so significantly, and it just drives really attractive engagement and lift into our existing customer LTV. And so we see a lot of that in the future. I think we’ve grown a lot of discipline in our go-to market and there's also, as you can see from what we've done in this past quarter, we really buffered some lead times to make sure that we can deliver through what is a challenging supply chain environment. So it's not just the innovation and design side. It's also just the execution side and making sure we're getting these to customers at the right time in the right place, which is always the trick in our business.

Right. Thanks, Joey. And thanks for the question on the two-year, Matt, I mean, like in a business, our size, I think there's always going to be a little bit of noise kind of when you look at that two year, we feel like it lands roughly within the range. I actually stepped back and I look at it for the full-year of 2020, the two-year will be 39% to 40%. We feel really good about that growth, especially with a lot of the COVID volatility, especially the stuff we mentioned international. And then for me at that approximately $350 million for 2022, we feel really good about the acceleration over the course of full year 2022 on the two-year. So all just to say, we've given that 20% to 30% medium term revenue target range on an annual basis. We're really focused on hitting that, year-over-year on really delivering the long-term – the medium and long-term goals. And we look at the quarter, certainly want to try to deliver consistently, but we're really focused on that annual piece.

Great. Best of luck.

Thank you. Our next question comes from the line of Mark Altschwager from Baird. Your question please.

Good afternoon, and congrats on your first report here. Mike. I was hoping you could give us a bit more color on how you're thinking about gross margin for Q4. Think the annual guide you gave doesn't play a fairly wide range for Q4 specifically. So maybe just talk about the factors that might drive you towards the upper end there versus the lower end based on what you're seeing today. And similar questions this, as we think about 2022, I think some of the freight pressures may be intensifying have been the early part of the year, but just any update there and the various levers that you're using to, to offset? Thank you.

Yeah. Thanks. Thanks for the question, Mark. So yeah, on Q4 gross margin, look, I think the reality is it's our highest volume quarter of the year. Folks that look at the seasonality that businesses we shared, in the roadshow and as we share in the S1, I think the range may not be quite as wide. If you look it on a full year basis, because Q4 does have the bulk of the volume in there, and then the factors that play in or some of the stuff that I mentioned on the call with certainly feeling warehousing pressure, we're feeling some outbound shipping pressures. So I think there's a host of factors that are kind of moving along there. On your point about what we can do to offset it. We actually already took one step in Q3 where we took a modest price increase on our core items. So from $95 to $98 that was very well received from a customer perspective. We didn't really see any drop off in demand when we did that. So that's one step we took to kind of mitigate some of these costs and that obviously will carry over into 2022 as well for us. We're not going to get specifically right now into 2022 gross margin guidance and the factors. I mean, you're right, it's a pretty volatile environment. We're monitoring it, really close, but we will keep updating analysts and investors when we get that detailed guidance in Q4 and in Q4 call, I should say when appropriate.

That's very helpful. Thank you. And best of luck.

Thanks Mark.

Thank you. Our next question comes from the line of Bob Drbul from Guggenheim Securities. Your question, please.

Hey just a quick question for me is essentially on the pricing we just mentioned, Mike, I think the trail runners are sort of at the higher end of your pricing spectrum. And I think Tim called it out a little bit in terms of his excitement around it. Can you just talk about the success at these higher price points that you're seeing? And then the second question is, can you talk a little bit more about like the new store openings that you've done and how they've opened versus your plan and what you're seeing there? Thanks.

Yeah, I think these are both good, Joey questions. Bob, I'm going to turn it over to him to answer that.

Yeah, sure. Thanks Bob. So we have historically seen that when we introduced products with a technical edge to it, customer's willingness to pay goes up significantly. And we've seen this before on a material basis. We've also seen it when we weatherproof products. Our middle line is part of the wool runner franchise, and we add a weatherized treatment to it for winter time and it's a fantastic producer for us, particularly in the colder weather months. And people want to pay more for it. So that's one aspect, the Dashers another proof point for us and the trail further extensive. And so, we're really, really pleased with the response. And also technical performance, we've also seen that as Mike just mentioned, when we moved from $95 to $98 on some of our core products, there was really no perceivable volume impact. And so we know we can continue to do this. And I would just say, back to the previous question, we have a lot of exciting newness coming in the next two years. And more so than you kind of consider for a mature company. So meeting that a larger percentage of the sales that will contribute for the next couple of years, is it going to come from products that don't exist today that we don't sell today? And so as we do that, we have an opportunity to really cement our premium brand and premium price position with consumers. And we expect this to go really well based on what we've seen so far.

And new stores versus plans that said this year?

Yes, how the new stores have been performing so far?

Really positive, I think we've obviously recalibrated expectations. We're in this kind of what we would call the kind of messy middle zone of COVID where we are either in the shelter in place, nor are we completely emerged from COVID. And so we've recalibrated just to take a conservative approach when we underwrite our stores in these new leases and what's happening is we're getting really attractive lease terms given that we're looked at as a tenant, that is a traffic driver to multi-property owners. So we're getting great terms and we're still underwriting conservatively for sales calls on these leases and we're outperforming them significantly. And that's really encouraging. And I say that in particular, because some of the news on physical retail traffic is that it's still not coming back in a way that people have hoped and as travel bans lifted and people – the border for the U.S. in particular opened up in the early part of November, we kind of expected to see a bunch of traffic recover, particularly the key metro areas. And we really haven't seen that as much. And despite all that, the stores are performing fantastically and we're really encouraged with it. And that was a big driver of some of the growth we're seeing in this past quarter. And then you'd expect it to continue into Q4.

Thank you.

Thank you. Our next question comes from the line of Erinn Murphy from Piper Sandler. Your question please.

Great. Thank you. Good afternoon. Can you hear me okay?

Yes, we can. Hi, Erinn.

Great. Hey, nice to hear from you all. Two questions for me, [indiscernible] international in Q3, some part of Asia was a little bit weaker, but talk about Europe. And then into the fourth quarter, are you seeing any change in trend with the new variant particularly in the European market. And then if I can ask one follow-up to Bob, any price increases planned in your 2022 preliminary guide of $350 million. Thanks so much.

So Erinn, we definitely heard the second question. I think I picked up on the first question. Let me attempt just to say it back to you to make sure I followed it. I think you're asking, the trend we saw international Q3 into Q4. Are we saying any impact from the latest COVID variants? Was that the first question?

You got it? I apologize for my receptivity, yes.

No, no, no worries. No worries at all. The short answer is we felt like I said, on the call, we felt a little bit of choppiness in international because of COVID in Q3. We haven't noted anything right now in the business, in the last like week or two different than what we were kind of feeling in Q3, I think overall, we feel pretty good about the momentum, especially when you look at the two year stats on the international side of the business. So we're not overly concerned right now, we're monitoring it very closely. Like Joey said, when you're talking about we're in this middle point of COVID, that's certainly true, kind of in the U.S. and it's even a little bit different than other parts of the world. So there's material updates to give there, we'll obviously kind of follow up and let you know, getting to the end of the quarter and into the beginning of next year. The second question is, I eager to answer which is, is there any additional price increase built into the $350 million, estimated in 2022 net revenue that the short answer is no, no move above the 98, but some of what Joey was talking about the new product launches and how we've been able to take more price on these more technical products. Some of that will continue in to 2022 with some of the new product launches, and you'll see that come as we launch the items. And that's factored in now into how we're thinking about the overall revenue growth for next year.

Great. Thank you so much.

Thanks, Erinn.

Thank you. Our next question comes from the line of Edward Yruma from KeyBanc Markets. Your question please.

Hey guys, thanks very much for taking the question and congrats on the IPO. Two quick ones for me, I guess, first, some other shoemakers are complaining that they're going to miss some of the key running selling season because their core products are getting delayed that would normally drop in January and February. I guess, are you seeing some of those delays and does that factor into the guidance? And then second, it seems like you guys did a great job clearing out some of the dead stock shoes you had during the Black Friday, Cyber Monday sales, I guess, any sense on how clean inventory is, and kind of how those promotions went. Thank you.

Yes, thanks Ed. Appreciate the questions. So the good news on your first question is, we just don't see any issues with the product drop cadence. We've taken the kind of foot we've had some foresight early on this year to really buffer all lead times. So that is why we noted a big increase in inventory in Q3. That's not just for Q4 inventory, that's also for stuff happening in H1 2022. So we feel like we're in a fantastic situation and everything that we have planned for the roadmap for the first half of next year. And frankly, into the second, we feel really good about, and that positioned very strong. So no issues to report on there and no complaints so we're still good there. And then on the second question, yes, I'll take the opportunity just to talk about this past weekend. We obviously don't have everything in quite yet, given the recency of it, but it was a really, really good holiday shopping season for us in this first part, in the Black Friday, Cyber Monday. And we've always had a very premium brand attitude around pricing. We also, because of the vertical retail model that we have on in terms of distribution, we control how we show up. There's no leakage in price. And so we really have the opportunity to show up in a premium way at every time we do something. So we know as we grow and we expand the assortment, we really need to have an escape valve for our designers to take risks and to innovate, really push the boundaries because our product is what's going to, is going to win in the long run. And so we want our team and our product team to take risks, and we want to give them an outlet to, if there's anything slow moving, that we can sell it to consumers and do that in an attractive model. That's also mindful of margin. And so, previously we built the muscle with – we started to build a muscle with an outlet store in the bay area. That's one aspect of how we reach a different set of consumers with that. And then in this case, we were really surgical looking at inventory and looking at slow moving inventory, where we have odds and ends on sizes and whatnot. And we put those on the digital offering for Cyber Monday. And the response from consumers with relatively shallow discounts was quite exceptional. And so we're really encouraged at how we're kind of toning this muscle as we go forward, which will be something that's important as we start to take risks and broaden the assortment.

Thank you.

Thank you. Our next question comes from the line of Sharon Zackfia from William Blair. Your question please.

Hi, good afternoon. First, I have to let, my son is happy. You brought back small birds, so thank you for that.

Yes, that's good to hear.

Exactly. I loaded up, so I guess a question on marketing, you got a lot of leverage in the quarter on marketing. I mean, how are you thinking about leaning into marketing during the holiday season, is that something where we could see meaningful leverage again. And then secondarily on the performance apparel launch? I know you've had it for like three minutes, but are you finding that to be a good, the kind of customer acquisition tool bringing new customers into the brand, or is that really at this point kind of further a monetizing and getting more share of closet of your current customer base?

And we'll do a three person view to answer it, and Sharon, I'll start on one comment on the marketing, then turn it to Joey to talk about the holiday peak. Then I'll share a little bit about the consumer behavior that we started to see and how it shows up in a number on the performance apparel. And they want to talk a little bit more about the target customer there. So on the first part on marketing leverage, just remember part of what's driving that as a percent of sales and what we saw in Q3 and we'll continue to Q4, is the fact that we have more stores on a year-over-year basis. We have 10 more stores in Q3 this year than we did Q3 last year, right now, as a four more stores we've opened in Q4 thus far, we'll end this year with 35 stores, we ended 2020 with 22 stores. So pretty significant increase in number of stores, great vehicle for acquiring new customers with no – like marketing dollars kind of going against it so that's sort of the macro, I'd say on the leverage, we're seeing with marketing as a percent of sales, then there is a second part of that question. And I'll let Joey answer that was about specifically like, how are we thinking about the marketing spend, maybe more on the digital side, Joey in the Q4.

Yes. It's a bit broader than digital to give – Mike, I would just point to one of the comments that Tim made earlier in the call, we've taken a really methodical approach to diversifying the media mix and we're trying to balance the right portion of spend with the right portion of the funnel, meaning are we generating awareness? Are we generating consideration or purchase or are we focused on re-engagement? And we really tried to balance particularly that upper edge of the funnel and diversify the spend. And we continue to see great value out of varying channels within the media mix. And part of the reason we're able to do that and also understand what's happening within our media mix. And as that relates to output from a sales perspective is because of the data orientation of the company. And so we take every dollar that we spend and we analyze that in multiple different ways. And because we have every transaction happening between the consumer and our company, we are able to do a fairly sophisticated multi-touch attribution model. And that really helps us inform where to spend the dollars. And that ranges from offline spend like TV on a linear broadcast basis, all the way down to the really highly trackable bottom of funnel things on search and social. And so I think we're at, we're in a really good place. We feel like that leverage is going to continue and we're going to have a really effective return on ad spend throughout the rest of the year. And we hope that continues.

Great, thanks, Joey. I'll just touch one piece really briefly on performance apparel, and then turn it over to Tim to answer that part, Sharon, so I mentioned on the call that we saw a 13% increase in average order value in Q3, part of what drove that was apparel broadly, not just performance apparel, but we are seeing larger order sizes. Now, if people whether it’s going to be relaunched and stuff on shirts or the performance apparel itself. That's one of the ways it's showing up in the metrics that we saw in the quarter. And certainly that type of behavior while apparel is still a small percent of the mix overall, that type of behavior is part of what we've considered when we think about 2022 guidance. But Tim, maybe you want to talk a little more broadly about the consumer and what we’re seeing there.

Sure. I mean, I think really simple terms, I think when you make a pair of shoes, they will trust you to make the apparel that goes with it and connecting our performance we’re offering to our Performance Apparel is the core of the strategy. And we’re also able to leverage material platforms that in some cases taking a long time to create in Wool and Tree. And then often in apparel products that we think of very differentiated. Again, one of the founding principles of the whole brand quite frankly, is that we’re in the early stages of a transformational shift in the category from synthetics – cheap synthetics and plastics throughout from oil to natural materials. And Allbirds, it was founded on the idea that we can do this well differently and better than the competition. And before apparel was just the start of really understanding how to do that in apparel, we’ll continue to focus on footwear. But we see apparel as another asset in our journey to kind of fully realize Allbirds as a lifestyle brand.

Okay. Great. Thank you.

Thank you. Our next question comes from the line of John Kernan from Cowen. Your question please.

Excellent. Thanks for taking my question guys and congrats on the IPO and strong core out of gate. And just on the competence in the high end of the revenue targets, those medium term targets 20% to 30% next year. It’s great to hear. Any detail on how we should think about channel mix, geography and even at a category level on getting to that 30% type growth next year.

Yes. I’d say the stuff that you’ve seen drive the north of 30%, the last couple of quarters, those are the types of things that will continue into 2022, right? So when we think about the mega drivers, we know that retail recovery in the U.S., both with an existing stores and opening new stores that’s a huge driver of it. The white space we see internationally and the ability – most of those markets, as you know, John don’t even have a clean non-COVID year. So we see a lot of opportunity kind of within those markets. And then it’s a lot of this stuff the guys have both been talking about when it comes to new product launches and our ability to acquire new customers and grow LTV with those. Those really are the big drivers of what we expect to see. So for us, it gives us real confidence and we know that stuff is working really well right now. And we hope, we believe it’ll continue to work as we kind of go into next year. And just remember that $350 million is in the high end of preliminary number. We’ll give a little bit more color and a little more info on that once we get through Q4 here, which again is our peak season. So we’re happy to talk a little bit more with it – more with you about it on the Q4 calls in February.

Got it. My follow-up just maybe on the medium-term margin targets, the adjusted EBITDA margin reaching mid to high teens. Like what’s the biggest driver of gross margin expansion as we go forward.

Yes. So the biggest drivers of gross margin expense, there’s really three things that they’re going to get up there over the medium term. So the first is our biggest sources of growth, like I just referenced. Physical retail and international those are also both gross margin accretive. So that’s a big factor about half we expect to see over time is going to come from that. The second piece that’s going to come, we just assume over the course of the medium term, which again, we’re defining as five years here. We think what we’re going to see is some sort of normalization of logistics costs. So not saying we’ll go all the way back to 2019 or pre-COVID levels, but we don’t think lot of the – we don’t think we’ll be at the exceptionally elevated levels we are today. So we’ll get the normalization there. And then the last piece of it is we’re going to get it through some of the stuff we talked about on the call, right? Launching new products that come at a higher gross margin that really warrant that higher price and have the great technical features that customers are looking for and then getting it sort of the old fashioned way. I mean, if you think about it, that’s another 25 to 50 basis points from that third category. And we’ve proven the track record to be able to do that over the last few years. Like I said, on the call, we’ll have seen over 600 basis points if we hit the midpoint of that 2021 gross margin guidance.

Awesome. That’s helpful. Thank you. And best of luck as we ran out to holiday.

Thanks, John.

Thank you. Our next question comes from the line of Dana Telsey from Telsey Advisory. Your question please.

Good afternoon, everyone and so nice to see the progress. As you talked a little about in the gross margin portion about decrease in product costs, can you expand on that a little bit and what are you seeing there? How long do you see that lasting? So with physical retail, what do you think is the appropriate size of the store as you grow your product assortment? And how do you think of the cadence of store openings going into next year? Thank you.

Yes. So I’ll start on the first one and Joey can take the physical retail one. So on the gross margin, again, a lot of it is coming as we get bigger, as we have more size, as we have more scale, I think that’s a big part of it. And then, it’s like engineering the products and continued to improve them. That’s really what the story is there. And honestly, things like scale and this continuous improvement, those will only grow and we’ll have more power with that as we go forward. So it’s definitely one of the contributors, it’s part of that third bucket that I was just walking John through Dana, the improvements on the gross margin over time. So Joey you can add more on physical retail.

Yes, physical retail. We – I mentioned earlier, we’re in the fortunate situation of just being viewed as a great traffic driver for multi-property landlords. And what we’ve done as a result of that is really work to take the right side and learn throughout this past 18 months about how we fit with – how we do the retail layout between footwear and apparel and how we create a service model that’s really exceptional for our customers. And so we have found a really nice space where we can have great fitting rooms and fit all this service layout into a box that’s around 2,500 feet, that’s kind of a go forward. And you may see flagships that are bigger, 4,000 plus. And you may see small end markets with slightly smaller stores, of course. But you can think generally in that 2,500, maybe up to 3,000 square feet as the right size. And then in terms of pacing, we’ll give numbers annually on that and we expect to give everyone here a figure for 2022, when we reached the call in February. But I would say just at a high level, we’re going to do more than we did this year. This year we did 13 new openings, we’ll do more next year. And we’re trying to be thoughtful about maintaining what we think is just an exceptional customer experience. Our retail stores in the U.S., really broadly across the fleet is over a 90 in NPS. And that reflects a fantastic customer experience. And the way that we keep that is with great people. We traded – we treated our people fantastically during COVID and our employer brand has improved significantly as a result of that. The word of mouth does spread and we’re a very attractive…

All right. So operator we’re out of time. I know Joey has a closing comment. I just want to cover one very quick thing while we’re also on the call, just for a second. Kyle and I had gotten a couple of questions even while we’ve been on the call about the share count that is in the earnings release. So just to be clear, remember, this is our share count as of 9/30. So the end of Q3, which was the pre-IPO share counts. So we’re happy to answer any model questions or clean up questions from analyst or investors kind of tied to that. But we did get a couple of questions kind of offline about that. But I’d just kind of say that on the call, just so everyone’s on the same page, looking at that the same way. All right. That’s the last of my boring finance stuff. Joey, why don’t you take a toll and close out our first earnings call?

Sure. Thanks, Mike. Well, thanks everyone. And as we’ve mentioned, we’re thrilled to be on this stage and to continue along to grow alongside with you all, our investors, analysts and other stakeholders. And we couldn’t be happier with this foundation we’ve built in the last five years. And we just wanted to take this opportunity to close with a note of congrats to the Allbirds team that created the business. And just a big kudos and take this stage to thank everyone. So thank you all. Look forward to speaking with you next quarter.

Thank you, ladies and gentlemen for your participation in today’s conference. This does conclude the program. You may now disconnect. Good day.