Peter Sephton
Analyst · Jason Ursaner
Thank you, Matt. Now moving on to Slide 14. Like Matt did, I'll just start with a quick recap of the full year. For full year, overall revenues were down slightly at 0.4% at constant rates and 3.9% down including foreign exchange. Organic sales were down 1.3%, while acquisitions added 0.9%.
Looking back on fiscal 2012, we have several causes of difficult comparables due to the lack of winter product sales in fiscal 2012, which made a difference of about $5 million or 1.2% on total sales.
Looking at segment profit as a percent of sales, this is a healthy 27.1% compared to 27.7% last year. We can take some encouragement from the fact that we finished the year with positive organic growth despite the tough economic climate, as the strategies that we've been executing during the year started to bear fruit, particularly our focus on emerging markets.
Looking then at our fourth quarter, organic sales growth was 0.6%, which is encouraging given the general state of the European economy. Total sales in EMEA, including foreign exchange, were down 4.6% to $98.3 million in the fourth quarter, which is caused exclusively by foreign currency translation. Acquisitions completed earlier this year added 5.6% of sales growth to our 0.6% organic growth, meaning, we achieved a very solid 6.2% growth at constant rates, but as I said, this is offset by foreign currency translation, which reduced sales by 10.6% ending at minus 4.6% overall for quarter 4.
Overall, and in quarter 4, we saw modest organic sales growth in most of our businesses, while our Direct Marketing businesses were down by just shy of 0.1% -- 0.9%. Our identification solutions business was up 2.2%. Our identification solutions business was driven mainly by good growth in Central and Eastern Europe, but this growth was partially offset by a 15% decline in our relatively small automotive die-cut business in Germany and directly marked [ph] paper label business in Germany, which declined by 11%.
Looking then at our results by country. Germany continued to experience negative organic sales driven by the 2 businesses that I just mentioned, and our Spanish and Italian businesses, although small, also showed ongoing sales decline, again, driven by difficult economic circumstances. On the other hand, our business in France, the U.K. and in the Scandinavian countries continued to show resilience, while our business in Central Europe continued their strong fiscal 2012 performance by posting strong organic revenue and earnings growth.
When we take a look at our business-by-business stream, our Direct Marketing business saw organic sales decline of 0.9%, driven mainly by declines in Germany, as well as Spain and Italy. In order to mitigate these macroeconomic headwinds in the EU-27, we've been reallocating investments away from Southern Europe, and instead, investing in leveraging cross-selling opportunities of our Securimed business in France, a first aid business we acquired in 2010, where not only sales continue to grow nicely, but we are also unlocking a new segment with first aid products.
Our commitment to e-commerce is an opportunity to win new customers and service existing customers better, continues to ramp up as we roll out our investments, both in customer-facing and transactional processing software. We are seeing the benefits in growth of sales through this channel. Our identification and solutions business performed somewhat better as we experienced organic growth of approximately 2%. Our efforts to increase exposure in emerging geographies provide the highest level of customer service and to tailor our product offer to vertical market segments that are growing helped offset the macroeconomic headwinds.
Against the backdrop from 0 to negative economic growth in the EU-27, we still see opportunities for market share growth, and we continue to drive our install base of printers in EMEA, and we are aggressively launching new differentiated products throughout our more mature economies. We believe that we have the best product range available on the market, and we're actively seeking new channel partners across EMEA to help drive and share our success.
We also made a concerted effort to focus our acquisition efforts in markets and geographies that help us rebalance our business away from the more mature economies in Europe, while at the same time, reducing exposure to the more volatile and less profitable businesses in our portfolio. In March, we closed the acquisition of Grafo in South Africa, and in the fourth quarter, we acquired Runelandhs in Sweden and Pervaco in Norway. Runelandhs and Pervaco give us an expanded presence in the Scandinavian region, which historically has been an area of under penetration for our Direct Marketing business stream. As Frank mentioned in his opening comments, we sold our paper label business in Germany, Etimark, and we're in the process of shutting down the former Tradex die-cut headquarters in Sweden, moving production to other facilities. These actions are part of our ongoing plan to ensure we invest in those business streams and geographies that present the best return in investment and resistance to economic headwind.
Segment profit for EMEA in constant currency increased by 3%. Including currency, segment profit declined by 8.9%, to $27.2 million in the quarter. With the underlying strength of our gross margin, we were able to keep segment profit operating at a higher 27.7% of sales. We are highly focused on organic sales growth opportunities including driving Internet sales across all our businesses, driving new product sales, expanding our geographic reach deeper into Eastern Europe and Africa, as well as our ongoing focus on deeper penetration in selected vertical markets. We believe that these actions, along with continued spending control, should mitigate much of the negative macroeconomic forces throughout the Eurozone. As such, we anticipate organic sales to be approximately flat in 2013, with the first half being weaker than the latter half of the year.
As it relates to foreign exchange, this is clearly a headwind in our fourth quarter, and it appears like it will continue to be a headwind into fiscal '13, as the euro is currently trading at about 1.26 compared to an average of 1.40 in the first quarter of last year.
Into fiscal '13, we anticipate a slight reduction in segment profit as a percentage of sales, primarily due to the 3 acquisitions completed in fiscal 2012 and further economic challenges and headwinds limiting our ability to pursue price increases this year.
And with that, I'll hand over our call to Stephen Millar for Asia Pacific. Over to you, Stephen.