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Brilliant Earth Group, Inc. (BRLT)

Q4 2023 Earnings Call· Fri, Mar 15, 2024

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Transcript

Operator

Operator

Good day and thank you for standing by. Welcome to the Brilliant Earth Fourth Quarter and Full Year 2023 Earnings Conference Call. At this time all participants are in a listen-only mode. After this presentation, there will be a question-and-answer session. [Operator Instructions]. And please be advised that today's conference is being recorded. I would now like to turn the conference over to Stefanie Layton, Senior Vice President, Investor Relations. Please go ahead.

Stefanie Layton

Analyst

Thank you and good afternoon, everyone. Welcome to Brilliant Earth's fourth quarter and full year 2023 earnings conference call. Joining me today are Beth Gerstein, our Chief Executive Officer; and Jeff Kuo, our Chief Financial Officer. During the call today, management will make certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. Please refer to our SEC filings for a description of the risks that could cause our actual performance and results to differ materially from those expressed or implied in these forward-looking statements. These forward-looking statements reflect our opinion only as of the date of this call and we undertake no obligation to revise or publicly release the results of any revisions to these forward-looking statements in light of new information or future events unless required by law. Also, during the call, management will refer to certain non-GAAP financial measures. A reconciliation of Brilliant Earth's non-GAAP measures to the comparable GAAP measures is available in the third quarter earnings release, which can be found on the Brilliant Earth's Investor Relations website. I will now turn the call over to Beth.

Beth Gerstein

Analyst

Good afternoon and thank you for joining us today. 2023 ended on a high note with our team's exceptional execution throughout the holiday season. Our record revenue in Q4 and the full year caps a strong 2023 performance. I'm pleased that in a year that we anticipated to be transitional and dynamic, we delivered against our strategic priorities, drove another year of healthy profitable growth, and gained significant share in the $300 billion jewelry industry. Here are a few noteworthy highlights from 2023 and Q4. Q4 net sales grew by 4% year-over-year to $124.3 million, which was within our revenue guidance and which represented 97% growth on a four-year stack. Full-year net sales grew 1.5% to $446.4 million, which represented a 122% growth on a four-year stack. We estimate our full-year revenue growth outperformed the industry by 750 basis points, highlighting the strong resonance of our brand among jewelry purchasers. Our Q4 product bookings growth, excluding engagement rings, increased 28% year-over-year. We also drove record order volumes. Total orders grew to approximately 53,000 for the quarter and 175,000 for the year, representing 18% and 17 year-over-year growth respectively. Q4 gross margin was 58.7% or a 400-basis point increase year-over-year. Full-year gross margin was 57.6%, reflecting a 430-basis point increase year-over-year. Both were the highest gross margins in company history. Our Q4 adjusted EBITDA of $5.3 million or a 4.2% margin was ahead of our expectations, and we delivered $26.2 million in adjusted EBITDA for the full year or a 5.9% margin. This was our fourth consecutive year and 10th consecutive quarter as a public company delivering positive adjusted EBITDA, reflecting our discipline in operating the business profitably and our ability to manage the business nimbly. I am incredibly grateful for and impressed by our team and their ability to execute…

Jeff Kuo

Analyst

Thanks, Beth, and good afternoon, everyone. As Beth highlighted, we finished the year delivering record quarter and full year net sales, strong market share gains and Q4 profitability that exceeded our expectations despite the challenging external environment. Let me take you through some highlights from my end. In the fourth quarter, net sales of $124.3 million, represented a 4% increase year-over-year and was within our guidance range. Full-year 2023 net sales grew 1.5% over the prior year to $446.4 million, which represented 122% growth on a four-year stack. Q4 order volume increased 18% year-over-year and full year 2023 order volume increased 17%, compared to 2022. Total orders for 2023 reached approximately 175,000, another new record for us. In addition, we have realized 22% year-over-year order growth from repeat customers in 2023, illustrating the success we are having in driving repeat customer engagement. For Q4, average order value or AOV was down 12% year-over-year and for the full year, AOV was down 13%. For Q4, the year-over-year changes in AOV were principally driven by growth in Fine Jewelry, which we are thrilled to see. As Fine Jewelry becomes a larger and larger part of our product mix, we expect overall AOV will continue to moderate. Looking at the collections independently, the average selling price or ASP for engagement rings increased 4% year-over-year in Q4 and ASP for Fine Jewelry increased 3% year-over-year in Q4. These ASP gains illustrate the strength of our premium brand and proprietary product assortment. Q4 gross margin was 58.7%, which is a 400-basis point expansion over the prior year, and a slight sequential increase over Q3 2023. Full-year 2023 gross margin was 57.6%, a 430-basis point increase year-over-year. The sustained strength of our gross margin demonstrates the competitive advantage of our premium brand proprietary products, price optimization…

Operator

Operator

Thank you. [Operator Instructions]. And our first question will be coming from Randy Konik of Jefferies. Your line is open.

Randy Konik

Analyst

Thanks guys. I guess question for Beth and then question for Jeff. I guess, Beth, I just want to get some perspective from you to unpack the idea of a normalizing environment. Kind of give us your perspective on where we are in that pathway and what does normal look like to you from an industry perspective, as we think about the next couple of years? Because I'm trying to get an understanding of the baseline you're looking at from an industry growth perspective and appreciating all those share gains that you are undergoing in the industry? And then, Jeff, I guess what I'd like to understand from you is, can we unpack commentary around double-digits margins by 2027? I just really have always been focused on the SG&A portion of the business. Is it your view that most of the incremental degradation in EBITDA margin has been just marketing expense and you we are going to keep that now like going flat after 2024? I just want to understand the different areas of SG&A where you're going to pull back or keep flat or whatever it is, as we get towards that double-digits EBITDA margin, again in 2027? Thanks, guys.

Beth Gerstein

Analyst

Great. Well, thanks, Randy, for the question. In terms of how we think about engagement rings, we do expect to see more gradual normalization over the next several years. Keep in mind that our customer demographic, the Gen z millennial audience, they're still facing continuing pressures, inflation, rent hikes. They're still adjusting to a lot of the changes that they've been experiencing over the last couple of years. We do expect to see this category come back. It's a very resilient category, where people end up shopping with a budget. Overall jewelry industry is $300 billion. We are expecting that mid-single-digits growth in the long term, but we just recognize that, we are experiencing a little bit of headwinds right now and we do expect that to normalize. I think the great aspect of what we shared in the call earlier is just a significant share gains that we've experienced. It's been a challenging environment, but we are executing exceptionally well. I also think in a time when you start to see more challenges in the bridal segment. Recognize that two thirds of our industry are independence. And so, in more challenging times you do see an acceleration of closures within these independents. As we're gaining more share as a strong omnichannel brand, we just see an enormous opportunity, as we look to further out years.

Jeff Kuo

Analyst

And then Randy, with regard to your question about SG&A and the past to adjusted EBITDA, wanted to talk to a few different things. We have seen deleverage this past year in marketing expenses as we've been making investments including the largest brand campaign in our company's history in Q4 in a still normalizing environment. I think, we've been seeing a lot of very strong results, as a result of these efforts, including the share gains that we've been making, strong order growth, brand awareness, and we believe that these are really setting the stage for both current and long-term growth. Our approach has always been to be very dynamic in terms of how we're thinking about allocating our marketing spend and focused on driving efficiencies and we're very confident in our approach and the big reason why it's been successful as a digital first company. In terms of the outlook as we keep going forward, for this year, we're expecting the marketing spend at a similar level as a percentage of sales as this past year and actually getting to leverage year-over-year as we get to Q4, and then looking further ahead from 2025 to 2027, we expect to progressively drive additional leverage in each year as we have success with growing our brand awareness, getting uplift from our showroom portfolio, driving success in areas like fine jewelry, and that'll be a meaningful contributor towards our path to increasing our adjusted EBITDA in 2027 to the levels that I spoke of.

Randy Konik

Analyst

So just as a follow up there, because it sounds like you would assume that through 2027 we keep the gross margins in the high 50s, is that correct? And then B, out to ‘27, but would then assume that you would keep marketing dollars kind of flat-ish out to that ‘27 year to get that leverage?

Jeff Kuo

Analyst

Yes, so first, with respect to gross margins, yes, we do expect gross margins to be in the high 50s through that time horizon through 2027. We do see opportunities to continue to drive some incremental gross margin improvements through areas like leveraging the strength of our brand and our products, the price optimization engine and other areas. We do see opportunities there, although not at the same level of magnitude that we've seen in recent years with a few hundred bps per year of improvement as we're striking the balance between top line and gross margin expansion. So, we do see opportunities there, and then with regards to marketing, how I think about it is we've as always be balanced in the approach and look for opportunities to drive efficiency as we're still growing brand awareness and growing the overall business to manage within there to get to that overall increase in adjusted EBITDA. We do expect that as a percentage of sales it will go down over each year from ‘25, ‘26 and ‘27. And then we'll contribute towards that EBITDA overall going up to that double-digit level as we get top-line growth getting to the low teens by 2027.

Operator

Operator

One moment for the next question. Our next question will be coming from Oliver Chen of TD Cowen. Your line is open.

Unidentified Analyst

Analyst

Hi. It's Tom on for Oliver. Beth and Jeff, if you could just talk about the strength you are seeing across price points and really the main drivers of the ASP increase in Q4? And then it'd be great to hear your view on the competitive environment in the Fine Jewelry category, both the pricing and the innovation standpoint?

Beth Gerstein

Analyst

Sure. Absolutely. As it relates to our ASP increase, we were really pleased to see that, ASPs were up for the engagement ring selection 4% and we saw particular strength in that $10,000 plus customer. I think it speaks to a lot of the investments that we've been making in terms of creating that premium brand and customer experience. Overall, because of the experience we're providing as well as a differentiated product, we're really able to drive higher price points. We continue to look across a variety of price points to make sure that we are introducing a curated selection that's highly productive. I think we are also just seeing that, that customer is responding really well to some of these investments that we are making. As it relates to the Fine Jewelry category, another really bright spot for the company, the fact that we hit the strongest Fine Jewelry quarter ever with 20% of our bookings in December just speaks to the strength in all of the efforts that we're making. In terms of Fine Jewelry, I think what we're really focused on is providing a really curated assortment. The strategy that we are introducing, which is to introduce innovation, really fresh, trend-forward product and then amplifying that product differentiating across the marketing, across our channels is really, I think, some of the, what's been sparking strong engagement and really strong results there. We've been doing this across a variety of price points. I think the fact that we're able to drive repeat and drive new as well as self-purchasing gifting kind of speaks to the efforts that we have. One of the statistics that I was also proud of is the fact that, we have a 46% increase in customers whose first purchase is Fine Jewelry. We are increasingly being known as a destination, for higher price point Fine Jewelry and really across a wide range of assortments, so we're able to meet customers where they are.

Unidentified Analyst

Analyst

Great. And a follow-up on the opening of the new mall format. Would be great to hear any color you have on productivity and performance there. And then any considerations we should model in preopening costs and inventory build as you continue to open more mall formats in the future?

Beth Gerstein

Analyst

Yes. What I would say about those the mall locations, we recognize it's early. Definitely pleased with the locations that we've selected. What we're encouraged by is that, we've seen good foot traffic both inside and outside the showrooms and in particular for walk-ins. We've been able to accommodate that appointment experience that we are so well known for, and we're also encouraged that for our mall locations, the walk-in business is double the share of the business versus the rest of the fleet. It really showcases how important that walk-in experience is. And we really like this combination of walk-ins plus appointments. So overall, I would say still early in terms of our -- we've only had three of these locations, but seeing promising results.

Jeff Kuo

Analyst

And then in terms of the inventory costs and build we do have some inventory needs for our showrooms as we open them, but we do run in a very inventory efficient fashion, leveraging things like our virtual inventory so that we don't have to scale up the inventory at the same level that the rest of the industry does, as we build out the fleet. And I think one point that we're proud of is that over this past year, we're actually able to decrease inventory as we opened 12 new showrooms and saw success in areas like fine jewelry. And I think that's an a very helpful data point to show you how we can be nimble and agile to keep working capital efficient, even as we open new showrooms. So, we will add as we open new showrooms, but as we've seen with our recent results, we'll do so in an efficient fashion.

Operator

Operator

Our next question will be coming from Edward Yruma of PSC. Your line is open.

Edward Yruma

Analyst

Good afternoon, guys. Thanks for taking my questions. I guess first, some interesting commentary on some of the repositioning of the store fleet and adding new -- kind of new functions new features. Is that a capital-intensive process? Or are you expecting rather to expense line, and I guess kind of what gives you the confidence that now is really the time to embrace kind of multichannel retailing? And then as a follow-up, good to hear the commentary on $10,000 and higher price points. Do you think that it's because you're seeing just better engagement trends there or have you done something proactively on the assortment side that's allowing you to penetrate this premium side of the market more effectively? Thank you.

Beth Gerstein

Analyst

Great. Well thanks for the question, Ed. In terms of how we're thinking about the overall store fleet, maybe Jeff, do you want to just talk about how that's flowing through?

Jeff Kuo

Analyst

Yes, so for the investments for the investments in the store fleet, we're going to approach how we make the amplification of the experiences in the existing store fleet, similar to how we've opened new showrooms. And that is to say that we do it in a capital-efficient way, being causing a really trying to drive strong ROI as we invest in the showrooms. And so, I think the overall approach will be to do so capital efficiently and in a targeted way where we're really seeing results. And that's been our approach to opening and managing the showrooms and just overall managing our capital. So, we're going to do it in a targeted way.

Beth Gerstein

Analyst

And I think what I would add to that is, we feel really great about the customer experience that we've created, but we continue to realize that we need to evolve the overall experience and have a big focus internally just in terms of doubling down on such a strong fleet that we have already. In terms of how we think about multi-channel retailing, I mean, I would say that we have been thinking about an omni-channel approach from the beginning and really thinking about looking at multiple formats where the location and the metro market really dictate what type of format we have. I wouldn't say that; the approach has necessarily changed there. I would just say that, we recognize that we've been opening a large number of showrooms. At this point, we wanna just make sure that we are maximizing the productivity, that we're enhancing the activity as we lay the foundation for additional acceleration of showroom expansion into 2025 and beyond. And then, I guess your second question, as it relates to the $10,000 plus, I would say that, it's really a result of the engagement we're seeing from our customers and some of the more brand-enhancing activities that we're doing. We know that we are resonating with a higher price point, higher income customer. We also know that; the showrooms do end up driving a higher ASP. As we see success with the showrooms, I think that, that's naturally one of the consequences.

Operator

Operator

One moment for our next question. Our next question will be coming from Ashley Owens of KeyBanc Capital Markets. Your line is open.

Ashley Owens

Analyst

Great. Thanks. Just wanted to circle back really quickly on Fine. Just curious on your thoughts as to how large this portion of the business can become to seeing that 20% in December. Do you think there's a scenario down the road where this grows rapidly and surpasses engagement? Or how are you thinking about your product mix and growth opportunities seeing the reception you have in Fine?

Beth Gerstein

Analyst

I think that this is very much a massive opportunity for the company. If you look at most independents and other jewelers, you really see the mix of fine and bridal about 50-50. We have a ways to go before we get there. It's definitely growing incredibly fast, and I think we are investing a lot in order to become that Fine Jewelry destination, but I see a huge potential for the company.

Operator

Operator

Thank you. One moment for the next question. And our next question is coming from Dana Telsey of Telsey Advisory Group. Your line is open.

Dana Telsey

Analyst

Hi, everyone. As you think about 2024 compared to 2023, given the consumer and how your mix shift is adjusting? What should we be looking at, as we compare against anything to note on the cadence? And then Beth and sorry about my voice, I've lost my voice. And then Beth as you think about Fine Jewelry and engagement and overall average selling price points, what's happening with raw materials and newness in the product offering and how you envision pricing in 2024 compared to 2023? Thank you.

Beth Gerstein

Analyst

Yes. Maybe I'll start with kind of the last question that you asked, Dana, and thanks for the question. Really, as we think about pricing, this is a very dynamic aspect that we manage the business very nimbly. The way what we think about it is, we provide a variety of different assortments within different price buckets. As we see enhanced productivity, we're constantly introducing new products and shaping the assortment, based on how the customers are responding. We are also really thinking about how do we maximize margin while also considering that we are driving growth. I don't know if I have a crystal ball for 2024 in pricing. Other than that, we continue to believe we have a real pricing advantage based on the brand and the differentiation that we have. And we'll continue to just continue to test and learn there. As it relates to some of the raw materials. I think one of the great things about our model is even in the face of increased metal costs, for example, we've still been able to maintain those high margins. And I think the fact that we're inventory-light just allows us not to invest capital at higher costs. We're able to be really nimble. So, I think we have a real advantage in the marketplace overall. As it relates from 2024 versus 2023, I think that a lot of the strategy remains the same in terms of investing in brands, investing in fine jewelry. We see a big opportunity with showrooms, but we really wanna make sure that we're driving optimization, productivity, and just the best customer experience that we can in the current fleet, as we're still being more selective in how we're opening. And then overall, we do expect that more gradual normalization with engagement rings, while we continue to experience really strong growth across our non-engagement ring selection.

Operator

Operator

Thank you. This does conclude the Q&A session for today. I would like to turn the call back over to Beth Gerstein for closing remarks. Please go ahead.

Beth Gerstein

Analyst

Well, thank you everyone for joining us for our Q4 2023 earnings call. I look forward to talking to you next quarter.

Operator

Operator

This concludes today's conference call. You may all disconnect.