Michael O'Sullivan
Analyst · Davidson. Your line is now open.
Yes, John, it's a good question. And that's always been the debate in off-price, but let me share my perspective actually my experience. And what I would say is in off-price, you can absolutely conceptually imagine why having a chase mode might create risk because maybe you go into the season with more liquidity and perhaps the goods aren't there, perhaps the availability is dried up. Conceptually, that's possible. But let me tell you in reality, it never happens. In reality, there's always goods available. So, -- and that's why off-price has been growing for had structural growth now for, I don't know 15, 20, 25 years, because there's always availability. So, I understand why people conceptually might be worried well if you don't plan for a full comp, maybe won't be able to chase it, but that's not really how it works out. But let me actually shift your question a little bit and talk about the risks of not chasing the business. So, the risks of baking in a more optimistic comp it seems to be much greater. If you take that approach and you bake in a more a more optimistic comp, you end up making commitments before the season starts to buy goods. And then if the sales trend doesn't materialize, if the sales trend weakens, you end up in a much more difficult position. You have to, in some cases, try and cancel those commitments if you can, so you end up having a really difficult time protecting your earnings. So, -- and that's actually part of the reason why off-price has been so flexible over the past five or 10 years that off-price can actually deal with environments where the sales trend weakens and actually you can deal with environments where the sales trend is really strong. So, I guess, I'm really just preaching the benefits of off-price here and saying that I think when you look at it in a full risk assessment, I think actually the more off-price you can be, the more you're actually minimizing risk rather than taking risk.