Michael O'Sullivan
Analyst
Well, good morning Matt. Thanks for your question. As you know at the beginning of this year, we raised our long term potential store count to 2000 stores. And it's really since that time we've been looking at the pace of our new store openings, how many stores we should open each year. There are three factors that led into our decision to accelerate this pace, this the first is financial. I'm sure many of the analysts on this call, have already done the math, looking at our press release this morning, to estimate new store productivity. And what you see with those numbers is our new store productivity this year, has been extremely strong. And we know that this is partly due to the same tailwinds that have driven our comp growth or this year. But even if you adjust for those tailwinds and new stores are still running well ahead of our internal hurdles. As a reference point of the 100 or so stores that we opened this year, just over half are under 30,000 square feet. So this performance really gives us a lot of confidence in our new smaller store prototype. So that's the first reason, financial. Secondly, the second factor is strategic. I talked about this in my earlier remarks, so I won't, I won't beat a dead horse. But year-to-date our business is almost a third bigger than it was in 2019. That suggests to us that the customer is really responding very well to the great value that we were offering, and that we're taking significant market share. Again, it gives us confidence that as we open more stores, over the next few years, we'll be we'll be swimming with the tide, we'll be taking share. The other major off price retailers have two to three times the number of stores that we have. So this feels like a, an opportunity that's really unique to Burlington. The third factor in making this decision was operational. We earlier this year, we put together an internal cross functional team to look at, what would it take to significantly accelerate our store expansion, that cross functional team included real estate stores, supply chain, merchandising, planning, IT and other areas. And based on the plans and actions that that team developed, we feel very comfortable that we can support the faster pace of openings that we described in the remarks. Now, obviously with new scores, you have a pipeline of new locations that goes out over the next two to three years. So we can we can look at that pipeline and actually say we're very happy with the number and the quality of store locations that we see ahead of us. So you can tell we're very excited by this opportunity.