Yes. So a couple of things. One of the things that is requiring patients is, we've been able to affect -- sorry, we've been able to realize pathways to significant savings in our production that are just congested right now, because we have inventory that we have to draw down in order for the new production, new sourcing, all that stuff to come to fruition, right? And so there's just a backlog in terms of to be able to show the cost down measures that we've taken. In -- internationally, not -- just to be very honest, we're just too expensive right now, right? Part of the pricing actually look in Europe is because of that. But I was just getting -- I got a text earlier this morning from a friend -- from a colleague, Head of Sales, at one of our divisions here, who was in Israel. And he was saying just how incredibly expensive our products are there, and I heard the same thing about Singapore recently. And so we have to drive better coordination across our distribution network, across our retailers about not driving the price up. Even in the US, I think a lot of the contraction you've seen is not all, but a lot of the contraction you've seen if you go into the store, on average, $3 more than a pound of beef. The consumer is clearly signaling as they go to a dollar store and everywhere else. So that's just not what they're going to do today. So again, I get back to the BCG study, back to the vision I've had to the company since I started, we've got to get this to be at price parity. And I think it's interesting, there's so much -- and I understand it's human nature, desire to call this in one way or the other. They say, well, publishing or not. Yet the dynamics are not yet in place to answer that question. Let the economy settle, let us get our price point at parity. Then let's see what happens. And so if the launch doesn't go well with the QSR, the sky is falling. Well, how about it, maybe it was priced too high? Maybe it wasn't the right build? Things of that nature. So it's not binary, and we just have to keep chopping away at this thing. And we'll get to the point where you'll see that accelerated growth again. But we've got a lot to navigate right now, and I want to make sure we stabilize the company and be able to do that, and that's what I'm focused on.