Gary Rodkin
Chief Executive Officer
Andrew, I'd tell you, we are already seeing signs of improvement, certainly in our shipments over the last six or eight weeks, and also in some of our all outlet consumption. So we're starting to see signs of bending that trend. You know that obviously lower and lower prices are not good for us, and they're not good for compotators, and they're not good for retailers. What we really need to do is define this price value as much more than just lower prices. We believe that we've got a portfolio that can resonate with a broader group of consumers, particularly in this kind of environment, brands that can meet the needs of shoppers that may not currently be buying our products or buying as much. And it's up to us to make that connection with more direct functional benefits for our packaging, our advertising, our in-store merchandising, targeted innovation, and that's what we are really doing is, is talking about working on, and not just talking about doing it, bringing the inherent value in our products to life in a more meaningful way. Obviously, merchandising is a part of that. André, you want to comment on that?
André Hawaux: I'll make another comment too Andrew, just to build on what Gary said. I think your math is correct. I don't believe we have to do, from my perspective anything heroic in the back half of the year relative to volume. I think a lot of the new items and the innovation that I talked about which really takes hold now, Q2 and beyond, the acquisitions that we've added on really help us get there. So again, we're not expecting our portfolio in this environment to do anything heroic volumetrically. So I think that's number one. Number two, on the merchandising question, there are elements obviously of our promotional planners and calendars that are locked in with customers. I'd say at the beginning in any quarter, I'd say about 60% to 65% is locked in. But I kid you not, there's still a lot of discussion that goes on between ourselves and customers during the quarter as we come up to events, everything from price points to feature and display to what kind of things that you going to get as a result of the price that you are providing. So there's still a lot of room and a lot of latitude with respect to a lot of our customers and our plans in any given quarter when we start that quarter. Obviously as you get further in, you get further locked in.