Earnings Labs

CarGurus, Inc. (CARG)

Q1 2022 Earnings Call· Mon, May 9, 2022

$37.03

-1.86%

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Transcript

Operator

Operator

Greetings, and welcome to the CarGurus Inc. First Quarter 2022 Earnings Results Conference Call. At this time, all participants are in a listen-only mode. [Operator Instructions] As a reminder, this conference is being recorded. And I would now like to turn the conference over to your host, Kirndeep Singh, Vice President of Investor Relations. Please go ahead.

Kirndeep Singh

Analyst

Thank you, operator. Good afternoon. I'm delighted to welcome you to CarGurus' first quarter 2022 earnings call. We will be discussing the results announced in our press release issued today after the market closed and posted on our Investor Relations website. With me on the call today are Jason Trevisan, Chief Executive Officer; Scot Fredo, Chief Financial Officer; Sam Zales, President and Chief Operating Officer; and Bruce Thompson, Founder and Chief Executive Officer of CarOffer. During the call, we will make statements regarding our business that may be considered forward-looking within applicable securities laws, including statements concerning our outlook for the second quarter of 2022. Management's expectations for our future financial and operational performance, our business and growth strategies, our expectations for our CarOffer business and acquisition synergies, the value proposition of our current product offerings and other product opportunities, the impact of the semiconductor chip shortage and other macro-level industry issues and other statements regarding our plans, prospects and expectations. These statements are not promises or guarantees and are subject and uncertainties, which could cause them to differ materially from actual results. Information concerning those risks is available in our earnings press release distributed after market close today and in our most recent reports on Forms 10-K and 10-Q, which along with our other SEC filings can be found on the SEC's website and in the Investor Relations section of our website. We undertake no obligation to update forward-looking statements, except as required by law. Further, during the course of today's call, we will refer to certain non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in our press release issued today as well as in our updated investor presentation, which can be found on the Investor Relations section of our website. With that, I'll now turn it over to Jason.

Jason Trevisan

Analyst

Thank you very much Kirndeep and thank you to all those joining us today. 2022 is off to a terrific start. While macroeconomic factors continue to challenge automotive industry, CarGurus remains at the forefront of providing innovative solutions to both our dealer partners and consumer audience during these dynamic times. In 2021, we transformed our business by acquiring CarOffer, launching CarGurus Instant Max Cash Offer and accelerating our digital retail capabilities. 2021 was the year of transformation for our business. And 2022 was the year of activation in which we plan to execute on the potential built last year by activating digital deal on our platform, lighting up new geographies for CarGurus Instant Max Cash Offer, adding more dealers on CarOffer's matrix and introducing new bundling options across our different offerings. As we initiate these new aspects of the business, we are also unlocking synergies that are made possible through the combined potential of our foundational listings business with the digital retail and digital wholesale businesses to create an end-to-end transaction enabled marketplace for consumers and dealers alike. For consumers, this means a place to transparently shop, finance, buy and sell from the largest selection of dealers' inventory in the U.S. And for dealers, it means the ability to efficiently source market and sell to the largest and highest intent consumer audience in the U.S. As we continue to make this vision a reality, I'm pleased to share CarGurus achieved exceptional results and exceeded our forecasted revenue guidance for the quarter. Revenues for the quarter from our CarOffer business, inclusive of our dealer-to-dealer business and Instant Max Cash Offer was $267 million, growing 50% quarter-over-quarter and over 1600% year-over-year. The industry's first instant trade platform for vehicle acquisition and disposition continues to garner dealer traction as indicated by the dealer…

Scot Fredo

Analyst

Thank you, Jason. I'll provide a detailed overview of our first quarter performance, followed by our guidance for the second quarter of 2022. Total first quarter revenue was $430.6 million, up 151% year-over-year and nearly $21 million ahead of the high-end of our most recent guidance range. Marketplace revenue was $163.3 million for the first quarter, up 2% from the prior quarter and up 5% on from $155.8 million in the prior year. The growth in marketplace revenue was primarily due to the increase in our foundational listings revenue driven mostly by an increase in our paying dealers in the U.S. quarter-over-quarter. Wholesale revenue was $91 million for the first quarter of 2022, up 559% from $13.8 million in the prior year. Compared to the previous quarter, wholesale revenue grew 10% in the first quarter. The increase in wholesale revenue compared to the prior quarter is mostly due to the increase in transportation revenue that Jason mentioned. Lastly, our third and final revenue component, product revenue, was $176.3 million for the first quarter, up 9,896% from $1.8 million in the prior year and up 84% from the previous quarter. The increase in revenue from the prior quarter is primarily due to transaction volume growth associated with Instant Max Cash Offer. I will now discuss our expenses and profitability on a non-GAAP basis, which backs out our stock-based compensation expense, amortization of acquired intangible assets, acquisition related expenses and net income attributable to redeemable non-controlling interest. First quarter non-GAAP gross margin was 44% compared to 59% in the prior quarter and 86% in the year ago quarter. The change in non-GAAP gross margin is primarily due to the growth of Instant Max Cash Offer and its associated costs of acquiring vehicles directly from the consumer. Additionally, the contraction was due to…

Operator

Operator

Thank you. At this time, we will be conducing our question-and-answer session. [Operator Instructions] Our first question is from the line of John Colantuoni with Jefferies. Please go ahead.

John Colantuoni

Analyst

Just looking at CarOffer, it looks like average gross merchandise sales per dealership moderated about 30% sequentially in the first quarter and about double-digits year-on-year. Can you just talk to how this compared to your expectations? And whether any recent moderation in consumer demand for used cars is impacting how dealership's willingness to buy programmatically? And then also, how has engagement -- maybe you could talk about how engagement at CarOffer has trended in recent months? And I have a follow-up.

Jason Trevisan

Analyst

Sure. Sam, do you want to take a shot at this and if Bruce, you want to add anything?

Sam Zales

Analyst

Happy to start, John. Thanks. Sam Zales, and I'll turn it to Bruce, the expert on this in a minute. You're talking about the sequential fourth quarter to first quarter, and I'd say the industry as a whole was impacted by wholesale pricing. When wholesale pricing drops, that is a volatile time, and it makes dealers cautious about buying and selling. And that's a factor we talked about last -- third quarter of last year. So, those -- that dynamic impacts the business. Second comment is consumer demand, as you just said, is soft right now in the market and that does also impact how dealers think about transactions and how much inventory they need. As you've said it, and we look at second quarter starting to kick-off, that wholesale pricing model changes, wholesale pricing is starting to head up again and that is always good news for confidence in dealers transacting both on the buy and sell side. So that is the impact. As you think about it from a macro perspective, let me turn it to you, Bruce, if you have any more to share on that front.

Bruce Thompson

Analyst

Yeah. I would just basically reiterate what you're saying, Sam, also that we had incredible December and January. Speaking to your point, I think wholesale prices came down 6.4% since the first of the year. That being said, we have today more programmatic buyers on the system as of today than we've ever had. So, we've seen a rapid expansion of that a ton of momentum going into this quarter. And given the headwinds there and particularly February, our aggressiveness to and Instant Max Cash Offer, I mean we're learning every day. Basically, in about six months or so, setup $1 billion business. And we wanted to get aggressive there, but as we're buying these cars, we're finding out, picking up these cars from consumers, paying these consumers on the spot, we're learning a lot. And really getting that dialed in, feeling very, very good about that as we move into this month and next.

John Colantuoni

Analyst

Great. And I wanted to ask one about the marketplace. With dealership seeing a moderation in used car demand, could you see that benefiting CarGurus as dealerships look to boost sales by leveraging more digital advertising. I guess, I'm trying to figure out the counterbalance between dealerships trying to offset a drop in demand and maybe being a little bit more careful about how much inventory that they keep at their dealerships. Maybe you could just talk a little bit about how you see that dynamic impacting CarGurus marketplace business? Thanks.

Jason Trevisan

Analyst

Sure. Thanks John. This is Jason. Yeah. I mean, I think you've probably heard us talk in the past about how now that we have a broader and more complete platform that covers dealers sourcing, marketing and selling and full life cycle for consumers as well. It does balance our business more. And in a lot of respects, when there are tailwinds in one area, there may be headwinds in another and vice versa. And so, as consumer demand does wane and you've heard us say that, but you've probably seen that in other market data points as well, we do feel that dealers are going to have to market more aggressively and that, that will help our marketplace business, and you started to see some of that momentum already in Q1 as we added hundreds of dealers. As long as inventory does remain constrained, though that is a factor that even if consumer demand goes up -- I'm sorry -- even if consumer demand goes down and dealer marketing has tended to go up, if they don't have a lot of cars on their lot, then they may not be as aggressive as they were say pre-COVID. But we think that the inventory situation while remaining challenged for the foreseeable future is probably improving from where it was. And if consumer demand is less rampant than it was in the end of last year -- second half of last year, then that bodes well for our listings business as well as RPM and some of the digital retail products we're introducing as well.

John Colantuoni

Analyst

Appreciate the color.

Jason Trevisan

Analyst

Thanks for the question.

Operator

Operator

Thank you. We have next question from the line of Chris Pierce with Needham. Please go ahead.

Chris Pierce

Analyst · Needham. Please go ahead.

Hey. How are you doing? I think Bruce sort of hit on it, but I kind of wanted to go deeper. I'm looking at slide 29. Can you just walk me through CarOffer non-GAAP gross profit margin heading lower? And does it relate to Internet cash out where Bruce said you're learning every day? Or I guess what are the inputs? Is there a contra revenue in there? Is CarGurus pricing to be lower from arbitration if you just kind of go deeper on that, I'd appreciate it?

Jason Trevisan

Analyst · Needham. Please go ahead.

Yeah. Scott, do you want to take a shot at that? You're on mute.

Scot Fredo

Analyst · Needham. Please go ahead.

Hey, Chris. How are you doing? It's Scott. So, on slide 29, non-gas -- I'm sorry -- non-GAAP gross profit, that's what you're looking at?

Chris Pierce

Analyst · Needham. Please go ahead.

Yeah.

Scot Fredo

Analyst · Needham. Please go ahead.

So, I mean, we got a huge benefit from the amortization item, right? So, you can see that on the slide. So that trended very high in Q4 because of that one-time pickup. With regards to overall -- I mean if you look at the GAAP gross profit line, you can see that there's a difference from Q4 to Q1. And that is just a mix issue. Some of the points that were mentioned on the call. We -- there was price volatility. So, we got more aggressive on Instant Max with regards to pricing, and we compress gross margins there a bit. We had more transportation costs associated that carried over from Q4 to Q1. So, we mentioned that on the call. So, all of that led to some compression in gross margin quarter-over-quarter.

Chris Pierce

Analyst · Needham. Please go ahead.

Okay. And then bigger picture, kind of what are dealers telling you as we get closer to the ADESA deal sunsetting or closing and kind of how are dealers thinking about their sourcing of in their selling in the wholesale market.

Bruce Thompson

Analyst · Needham. Please go ahead.

I can take -- this is Bruce. I can tell you from my perspective, I think it benefits us we are already seeing some momentum there. And I think that will keep translating as dealers decide whether or not they're going to participate with the ADESA brick-and-mortar auctions or the cobot brick-and-mortar auctions moving forward, I think it bodes well for dealer to moving forward, for sure.

Chris Pierce

Analyst · Needham. Please go ahead.

Okay.

Jason Trevisan

Analyst · Needham. Please go ahead.

Well, this is Jason. We continue to see a share shift from physical to digital. And that is in the grand scheme of things, still in its early days, but it's a pretty steep transition now, and we think that's going to continue for quite some time. So, there's a lot of share to be gained from that. I think the added element -- added benefit that Bruce was referencing is that we have heard dealers specifically say that they're less inclined to work with a group that's owned by a competitor of theirs than they otherwise might have been.

Chris Pierce

Analyst · Needham. Please go ahead.

Thank you.

Operator

Operator

Thank you. We have next question from the line of Tom White with D.A. Davidson. Please go ahead.

Tom White

Analyst · D.A. Davidson. Please go ahead.

Great. Thanks for taking my question. Maybe just a follow-up on the comments about the sensitivity of volumes in the wholesale dealer-to-dealer business to the wholesale prices. Jason, if you looked out like, I don't know, three or four quarters or whenever we think new inventory is going to come back online in a meaningful way. Do you expect that part of the CarOffer business to be sensitive to that as well? I'm curious whether you guys have given any thought to adding a subscription based element to that business?

Jason Trevisan

Analyst · D.A. Davidson. Please go ahead.

Sure. So, I can -- this is Jason. I'll take both of those. On your second question, we have a couple of smaller products that are more subscription in nature in the wholesale arena, but it's not the bulk of the business. And from -- as you know, and from a wholesale sort of pure middle of the fairway D2D perspective, we think the transaction model is much more sensible there. And on your first question, the -- and it's going to be a while for new car production to ramp up and have really meaningful impact in sort of a macro way on used car pricing, but we did see used car pricing at the retail level decline in Q1. And in the wholesale as well as somebody earlier mentioned some of the stats there. It's not so much that there is a decline, per se. It's more that there's uncertainty among dealers in the form of volatility. And so, if dealers had a sense for what they felt was going to be, say, a steady decline in pricing over time, they would still need to source cars, and they would still need to sell cars. It's more when there's uncertainty and concern that they have that there might be sharp changes in the near-term or unexpected changes in the near-term. And we've had such a frothy rising market in wholesale unit prices over the course of the last, call it, two years with two periods where prices flattened and declined. And I think both times it was unexpected. And I think it was that uncertainty and that volatility that drove a little hesitancy among them, sort of skittishness, if you will. But I think most people who look at wholesale unit pricing in general, expect that over the next couple of years, it's going to return to some lower level than where it is right now, and dealers know that they're going to need to source cars during that. So that's how I would characterize the sensitivity. It's more around volatility than it is around whether it's a decline in an increase.

Tom White

Analyst · D.A. Davidson. Please go ahead.

That’s great.

Jason Trevisan

Analyst · D.A. Davidson. Please go ahead.

Sorry, go ahead. Go ahead. Even in -- I'll finish, sorry. Even in that -- even in the moments of skittishness, I mean we think that A, a digital model still makes more sense and B, an instant trade platform where you can control your bidding and you're selling in a much more sort of controlled and technical way actually provides comfort in periods of skittishness. You're not as reliant on the outcome of one or one set of auctions.

Tom White

Analyst · D.A. Davidson. Please go ahead.

Got it. That's really helpful. A quick follow-up. I remember last quarter you guys talked about the rental car companies as being an active part of that -- the wholesale dealer-to-dealer business. Can you talk about kind of their level of activity in the second quarter? And just generally, do you view those -- that segment as kind of a durable customer base? Or are they just kind of more opportunistic given that they needed to kind of ramp up their fleets?

Bruce Thompson

Analyst · D.A. Davidson. Please go ahead.

This is Bruce. My discussion with the fleet -- basically, we think it is a durable channel for us. And for quarters and quarters to come, if not indefinitely -- as they basically had a migration or shift into buying from the OEMs to nearly new, the channels actually very, very well for them. And we're seeing that in the second quarter as -- obviously, as you see transportation and travel across the country ramp up, it's doing -- we anticipate that will continue for us. And quarter-over-quarter, I think even from the fourth quarter to the first quarter, we were up nearly $100 million. So, we're pleased with the performance in the first quarter. And as Jason indicated, when markets go up and down -- just like the stock market today, when you get a rapid decline, it creates some skittishness, but ultimately, those wave themselves out and you get normalization and stabilization, and we feel very good about where we are today.

Tom White

Analyst · D.A. Davidson. Please go ahead.

Great. Thanks guys.

Operator

Operator

Thank you. We have next question from the line of Brad Erickson with RBC Capital Markets. Please go ahead.

Brad Erickson

Analyst · RBC Capital Markets. Please go ahead.

Hi. Thanks. Just on the margin guidance, you mentioned the sales and marketing expense. Can you just unpack the size of that marketing investment and give us some guardrails as to how to think about how much you intend to spend? And just curious also if there's any contribution there from higher transport reps like there was in Q1, or is that not a factor?

Scot Fredo

Analyst · RBC Capital Markets. Please go ahead.

Hey, Brad. It's Scott. I'll take this one. So, there's a couple of pieces there. I'm not going to get too specific on marketing spend, but there's really, I'd say, two underlying elements, something that we've talked about for about a year with regard to needing to spend more on the core business and that started to happen a bit in Q4 and Q1, a bit more than we saw in Q2 and Q3 last year, where we didn't have to spend -- it's been a fraction of what we spent in Q1 of last year. So, we're spending more on the core business to drive traffic to the site, good engagement with consumers on the site and convert those to value leads for the dealers. But what we're also investing more heavily in is marketing Instant Max, and that is sort of the other dimension of marketing that has been minimal spend so far on a relative basis. And that's where we're spending a lot more in Q2 and expect to be on Q2 as well. So, the guidance with regards to earnings really represents an investment in more marketing spend. But also, we are continuing to ramp up the team. We've got a lot of headcount that we're trying to fill across the organization, especially in tech, but really across all teams as well and CarGurus growing their team tremendously. So, it's really people and marketing. It's primarily the investment areas. And then, we're investing a lot in digital retail as well.

Brad Erickson

Analyst · RBC Capital Markets. Please go ahead.

Got it. Thanks for that. And then, just on the buy button beyond what you kind of gave in the prepared remarks. Just any updated learnings you can provide there sort of evidence of success and just any update as you continue to pilot that?

Sam Zales

Analyst · RBC Capital Markets. Please go ahead.

Happy to take it, Brad. Thanks. We can't be more excited about the Instant Max Cash Offer product. I think our conversion rates from our site for consumer saving offers conversions from saved offers to transactions are all moving in the right direction, which we're excited about. I'm sorry -- and maybe I'm jumping off of that Instant Max Cash Offer. On the buy button -- sorry, I'm getting too excited about that one. Digital -- so that keeps moving in the right direction. Sorry, Brad. On digital deal, how excited we are for the next phase of that one. As Jason talked about, it's a next expansion of what the convert product is. And what we're adding in capabilities there is an opportunity for dealers to utilize and see the down funnel shopper. We're getting data on the interest of that consumer to purchase and we talked about the close rate on those leads being two times the already terrific close rate we get on our general leads that we get in the business. And that's because we've now added this -- the soft pull financing now to hard pull getting a consumer into the dealer's transaction process. We're fully integrated into the CRM, at the dealership. And that process of starting the shop, finance and buy process for a consumer, we just think is where the industry is going -- 60% of our consumers are interested in doing something digitally. They can do that fully digitally or in-store to test drive that vehicle. We think we have an advantaged product in the marketplace, so excited to launch digital deal. You've heard at NADA. We announced it. We're moving out more formally this quarter, and we're so excited to bring that to market in a much bigger way to get more consumers connected to dealers through a digital purchase.

Brad Erickson

Analyst · RBC Capital Markets. Please go ahead.

Got it. Thank you.

Operator

Operator

Thank you. The next question is from the line of Jed Kelly with Oppenheimer. Please go ahead.

Jed Kelly

Analyst

Great. Two, if I may. Just one, can you talk about sort of the catalyst behind some of the price increases for CarOffer and how big of a pricing ramp do you have? And then, just for -- I guess, the product or Instant Max Cash Offer, I mean, how should we think about the gross margin going forward? I mean, do you intend to run that business at breakeven margins to drive consumer engagement? Just how should we view the strategy around the product? Thank you.

Jason Trevisan

Analyst

I'll take a crack at starting these and others can add. Thanks for the question, Jed. On the price increases at CarOffer, we were and continue to be a price advantaged offer for dealers, we're lower price from just a pure transaction fee basis than most, if not all, of their digital offerings and certainly on the physical side as well, coupled with all of the convenience elements that we add relative to the physical side, which I think if you look at total cost of transaction, we would certainly shine there. And so, we -- between that and dealer satisfaction, we saw an opportunity to increase prices to reflect more of how dealers value it in the market. And is there more in there? I mean, we haven't spoken about that. We just did this one in March, but we feel good about that decision, and we think dealers have been incredibly supportive. And I think as there are a lot of competing alternatives out there that continue to burn capital. They're going to feel more pressure to raise prices, which will only rise the tide in the market for us if we wanted to follow suit. But we're pretty committed to delivering a ton of value to dealers in that respect. On -- actually, before I go to Instant Max, Sam, Bruce, anything or did I cover it?

Bruce Thompson

Analyst

I think you covered it.

Jason Trevisan

Analyst

Okay. Great. On Instant Max, Jed, we are -- I mean it is a massive, massive market opportunity. And so, like we've done in other areas of our business and at earlier stages of our business, we're really focused on the unit economics to make sure that we've got them right enough before we really blow it out. And so, we're focused on the gross margin, and that's why we've put in some extra work to show that this quarter, we were at mid -- low to mid single digit gross margin that we were. And some months, we had even higher than that. And other months where it was lower, it was because we were getting more competitive with our offers. And so, we were consciously bringing our spreads down a little bit. We're testing things in these early days where we're -- we tested a sort of a special offer period where we compressed our spreads, again, by design, even more. And we can toggle that up and down. So, in this early stage, we're focused on positive gross margins at the unit level. I don't see a scenario where we take that to negative. And then, it's a matter of when we think we have it right enough how much do we want to invest in marketing to tell the world about this. And we continue to think that from a business model perspective, the fact that we get dealers to offer -- get hundreds or thousands of dealers to offer a bid on a car, that is just a fundamentally better consumer value prop than a consumer having to deal with just one dealer. And we need to tell the world in the market about that better value prop that we have. So, as Scott said, we are going to ramp the marketing for it. We do want to get the word out into the user base. We are seeing sort of cross-pollination between Instant MAX users and those who are shopping and submitting leads and using consumer finance and vice versa. So, we're also seeing the virtuous cycle of it in our platform more generally. So, positive gross margin as far as we can tell or plan to do forever. And -- but we are going to invest more aggressively in marketing because of how great the product is.

Bruce Thompson

Analyst

And this is Bruce. I would just say these are very, very early days too, right? And we stood up a business that didn't exist here with the company six months ago. And I would tell you, I think we've taken the -- probably grew this buying from consumer business to C2D business quite faster than any other company out there. And we are learning. And as we learn, buying a car from a consumer and buying a car as it decide and seen, we are now just really starting to dial in the algorithms and picking up the car from the consumer and the processes and those type of things. So, I would say that we're going to get better and better at it every month. We're already seeing those improvements and could be more excited about Instant Max Cash Offer.

Jed Kelly

Analyst

Thank you.

Operator

Operator

Thank you. We have next question from the line of Naved Khan with Truist. Please go ahead.

Naved Khan

Analyst · Truist. Please go ahead.

Yeah. Thanks a lot. A couple of questions. Maybe just on the -- on CarOffer. Can you talk about what are you seeing in terms of your older dealer cohorts, dealers who came on board maybe three to four quarters ago. Are you seeing them use the platform more and more to buy cars? Are you seeing them shift share from other channels to CarOffer? Just curious about what the trends in that? And then, on the -- in your prepared commentary, Jason, I think you mentioned some backlog in vehicle pickup. Was that on the IMCO side? Or was that with the car rental companies?

Sam Zales

Analyst · Truist. Please go ahead.

Navid, I can jump in first. It’s Sam Zales, and Jason add more detail or Bruce, if you'd like to. The cohorts are going in the right direction. And I want to be careful about that they're all moving in the right direction. The diversity of dealers getting on the platform and participating in either a buy or a sell fashion and the cohorts themselves moving up into the right is a really great sign for us. But I want to mention that the macro environment that we talked about earlier on the call as it relates to wholesale pricing volatility impacts that in a quarter where we didn't see that it's like the fourth quarter, you saw everything go up into the right. Again, the cohorts going up into the right, but it mutes a little bit when all dealers get skittish. If that's the right word used earlier on the factors of just what's going on in the market. But those cohorts are going in the right direction. They are moving up into the right, and we're proud of that. And we see that expanding as we sign more and more dealers to the platform and initiate their matrices. To your question on transportation, the backlog was -- from the dealer-to-dealer, a large partner there, we took over their transportation for them. That was the one-time change that happened in the first quarter, if that was the question you asked. Bruce, anything -- is that...

Bruce Thompson

Analyst · Truist. Please go ahead.

I think you're correct. Yes.

Naved Khan

Analyst · Truist. Please go ahead.

Maybe can you explain that a little bit when you said you -- so you did the transportation versus them doing it themselves. Is that the right way to understand it?

Bruce Thompson

Analyst · Truist. Please go ahead.

Yeah. So, typically, we handle the transportation for all of our clients. We had one large fleet client in particular that handled their own. We sits and they got a bit behind. So, we since took -- taken that transportation on, cleaned up all that. And so that's what you saw there in the first quarter, which is a cleanup of really fourth quarter units.

Naved Khan

Analyst · Truist. Please go ahead.

Got it. So, maybe just on -- maybe just to dig a little bit more into that. So, is that something that might have affected Q1 volumes? Or that wasn't really a factor?

Jason Trevisan

Analyst · Truist. Please go ahead.

It didn't affect volume so much, but it did -- this is Jason. It did affect the margin profile, because it was sort of disproportionately higher revenue that was transportation related, which, as you know, is lower margin, certainly lower margin than our fee revenue. And this was a unique situation. I mean, we do the transportation in the vast, vast majority of transactions. But in this case, they had historically done it. Dealer experience is really important to us. It's a key focus of ours. And when that became an issue for them, we offered the help to make sure it was a great experience for everyone.

Operator

Operator

Thank you. We have next question from the line of Marvin Fong with BTIG. Please go ahead.

Marvin Fong

Analyst · BTIG. Please go ahead.

Great. Thanks for taking my question. Just one for me. I think everything else has been asked. But -- for second quarter, your guidance, just curious on the dealer-to-dealer side for CarOffer, it looks like gross margin was 30% in the first quarter. With the price increases, any thought about what they might be in the second quarter that you're implying in guidance? Should we expect it to be a little bit higher, both in the second quarter and maybe just on a structural basis. Thanks.

Jason Trevisan

Analyst · BTIG. Please go ahead.

So, structurally -- it's Jason. We talked about sort of this one-time event related to transportation. And we talked about some of the dynamics related to arbitration. And then, you're right, it will be a full quarter of fee -- of the new fee structure. And so, for all three of those reasons, if you were to consider on sort of apples-to-apples in terms of transaction volume, yeah, you'd certainly see higher margin in Q2.

Marvin Fong

Analyst · BTIG. Please go ahead.

Okay. Great. Thanks Jason.

Operator

Operator

Thank you. We have next question from the line of Doug Arthur with Huber Research. Please go ahead.

Doug Arthur

Analyst · Huber Research. Please go ahead.

I think my question has been answered. I mean, I'm not quite totally understanding why the product gross profit margin went negative, but you've certainly cited a lot of issues. I would assume, over time, the kind of stable to growing margin there is more low to mid single digit over time. Is that still a fair cut out?

Jason Trevisan

Analyst · Huber Research. Please go ahead.

Yeah. 100%. And Scott, maybe you can give a little more detail as it relates to Q4 to Q1. But yeah. So, keep in mind, the -- Doug, the product section of the P&L category -- segment of the P&L is not exactly Instant Max Cash Offer. It involves -- it does not involve transportation and inspection related to Instant Max. It does involve D2D arbitration, et cetera. And it's more related to those other things that it was negative. So -- and in fact, if you look in our investor deck, we do a different cut at it. It shows that Instant Max Cash Offer on more of sort of a pure basis, if you will, from a business perspective was 3% non-GAAP gross margin. And we had, like I mentioned a few minutes ago, we had months where it was higher than that. And then, we had months where we consciously brought it down, because we brought down spreads to test competitiveness of our offers. So that's the specifics related to Q1. Longer term, I referenced some of the comments made earlier, too, which is we are getting smarter about our bidding algorithm and pricing. We're always improving our conversion funnel and then the pickup and the land and dealer concept. I mean, those are all things that are still six, eight months since we began them. And so, we have total confidence that the gross margin there has room for upside. And that longer term, it's absolutely mid single digits. And we're even seeing that in periods now, but we're also testing a lot of other things that brought Q1 down to 3%.

Doug Arthur

Analyst · Huber Research. Please go ahead.

Great. That’s really helpful. Thank you.

Jason Trevisan

Analyst · Huber Research. Please go ahead.

Sure.

Operator

Operator

Thank you. We have next question from the line of Alex Potter with Piper Sandler. Please go ahead.

Alex Potter

Analyst · Piper Sandler. Please go ahead.

Great. Thanks. Just one for me. It's related to arbitration. You mentioned some arbitration costs had an impact on margins in the quarter as well as well as confidence that, that should improve. If you could just give a little bit more, I guess, qualitative commentary. Are these -- is this an inspection quality issue? And I guess, what levers are you pulling to try to make sure that those inspection reports are more accurate? I don't know, I don't want to put words in your mouth, but anything that you could talk about with regard to arbitration and inspection accuracy would be helpful. Thanks.

Sam Zales

Analyst · Piper Sandler. Please go ahead.

Alex, I'll jump in first and turn it to Bruce, who's an expert at this. But from our perspective -- and couldn't be more excited about what the CarOffer business is doing for us. The -- from an arbitration perspective, when prices decline in the market, that's a sign. First of all, I should just say our arbitration numbers are a very, very small percentage of our gross merchandise sales and that's a critical measure of our business. But as prices drop or get fluctuating, as Jason said, a dealer will look at that and say, "Well, I'm going to push back in some cases when the prices are going down on buying a vehicle, but the price continues to drop. We have a no question that asked return policy. We're really defaulting to dealer satisfaction and our approach is to say, let's watch the -- let's broaden our inspection process, and we've done that, adding more inspectors. We talked about adding virtual inspection to our C2D cars as well. That's a huge advantage to our process. And as Bruce keeps saying, we're learning in the process when the price point in the wholesale market is dropping or fluctuating. There are going to be more of those situations that come up. We said that revenue mix went up for us overall. We've looked at that process of inspection and said, let's double down on that. And let's also look at our dealer processes, our dealer results to say if some of them are pushing back on results. We are pushing back on vehicles because the macro environment is lowering prices. We're going to be careful about balancing customer satisfaction with the right kind of business decision. But overall, as I said, the arbitration number is a very, very small percentage of our gross merchandise sales, and we're -- we've made those adjustments as we head into the second quarter to do that. Bruce, anything more you want to add?

Bruce Thompson

Analyst · Piper Sandler. Please go ahead.

Yeah. To your point, I think arbitrations were about 1%, right, of GSM. And you come off a really good December and January. If you're going to get any type of arbitration volume, it's subsequent, right, to February where we did see the drops. We're very disciplined in terms of units that we take. So, we can liquidate those and make sure we're prudent in that regard. But -- we are also adding a lot of other tools that will help us moving forward to mitigate that. But yeah, it was a unique situation, I think, coming off of December and January. And we have a liquidation primarily in February, but we have a good handle on that I think moving forward.

Alex Potter

Analyst · Piper Sandler. Please go ahead.

Okay. Understood. Thanks guys.

Operator

Operator

Thank you. Ladies and gentlemen, we have reached the end of the question-and-answer session. And I would like to turn the call back to Jason Trevisan, CEO, for closing remarks. Over to you, sir.

Jason Trevisan

Analyst

Thank you very much. So, thanks everyone for tuning in today. Thanks for your questions. We're -- as I said in my prepared remarks, we're really excited about how we performed in Q1, but also about what we have coming up in Q2 and the rest of the year. I think what it shows is that we have really transformed the business to be transaction enabled in all types of transactions on top of our marketplace and that we're now capturing sort of full life cycle needs of both dealers and consumers. And what that does is it opens up new markets for us and allows us to operate a profitable -- a very profitable business to fund all that investment and growth. We're really excited to see all of you in person if you can join us at our Investor Day on May 25 and to dive deeper into our story. And again, thanks very much. Appreciate all the questions. Have a great evening.

Operator

Operator

Thank you. Ladies and gentlemen, this concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.