Darren Rebelez
Analyst · RBC Capital Markets. Your line is open. Please go ahead.
Yes, Irene. Well, first, let me start off by telling you a little bit about our consumer overall and some of the demographics around our consumers because I think this is important to understand. The first thing I’d say is our geography is worse to our advantage in this respect. In the 16 states we operate in, we – our states are in the lower end of cost of living, if you rank all 50 states. So the most expensive state we operate in is ranked 22nd from cost of living perspective. And seven of our states are in the bottom 10 of cost of living. So we live in a very affordable geography, operating in a very affordable geography to begin with. Then if you look at our guest income, 72% of our guests make over $50,000 a year. So the combination of our guests making over $50,000 a year and living in a very affordable geography really works to our benefit. And so as that as a backdrop, from a consumer behavior standpoint, certainly, record high fuel prices impacted consumer behavior. So on the fuel side of the business, what we saw was a reduction in average gallons purchased per fill up is about 8% reduction in the average fill up. But the average number of transactions went up about 8%. So people were just buying less fuel, but coming more frequently to do that, which, in a lot of ways, works to our benefit because it gives us more opportunities to convert that guest to an inside guests as well. We also saw some shifting around among the fuel slate itself. So you saw people shifting down from premium and mid-grade into regular unleaded or into higher ethanol blends and our higher ethanol blends E15, E85 were up high 20s, low 30% versus prior year. So you definitely saw that behavior. On the inside of the store, like I was just talking about, we saw that shift from some of the more expensive national brands into our private brand product, which again is margin accretive for us. We’ve also seen some trade down in pack sizes from larger pack sizes to smaller, particularly in the beer category, where people aren’t switching out of super premium and imports in the cheaper types of beer. They are just trading down from larger pack sizes into smaller pack sizes within the beer category, which is also margin accretive for us. So, so far, things have been working out pretty well from a consumer behavior standpoint.