Stephen Lebovitz
Analyst · Evercore. Please go ahead.
It was certainly a major topic. And it’s something that everyone is trying to get a handle on and understand what we feel like is our malls given that they are the dominant or the only mall in their markets that it’s more than just a shopping experience. It’s a social experience, entertainment experience. They are town centers in our communities. And their role has evolved in terms of adding restaurants, adding experiential uses, adding more events and programs. So those are the types of things that we are focused on in terms of “competing” with the internet, is to make the mall experience as compelling as possible to our shoppers. And like I said, we didn’t really attribute the decrease in sales to traffic, I know a lot of retailers have jumped on that bandwagon in their comments over the last month or so, but our food courts were for the most part higher in sales. Our restaurants were busy. The types of impulse uses that we see in the malls, their business was up. So the sales decreases we didn’t see coming from traffic. We saw it coming from the highly promotional sales environment, from deflation, from discounting, from all that types of things. And then from the juniors and other people talked about it, but we have a higher percentage of juniors and of children’s, American Eagle, Arrow, Abercrombie, Buckle, Hot Topic, those kind of – those retailers which as has been documented out there, their sales have been down just given all the competition and then some of the fashion preferences out there and other struggles like teen employment issues like that. So we don’t see traffic being the problem. And the internet is it’s a double-edge sword, it’s got a lot of positives in terms of what retailers are doing to adapt. And our peers have talked about it in their calls as well, but the retailers are really investing in making Omni channel work and putting their inventories online, allowing shoppers to buy anywhere, pick anywhere, have good celebrity anywhere, make it a seamless transaction. We have looked at the same day delivery that GDP and Macerich and Simon and Westfield have. And we think that’s got possibilities as it expands to other parts of the country. And it’s all about providing good service for the customer. And retailers have been very innovative. They have got the footprint. They have got the bricks and mortars locations that they can use whether it’s for distribution or for giving customers the opportunity to return goods. So we don’t see this as a negative. We think it’s something that’s going to help our business over both the short and the long-term.