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Coca-Cola Europacific Partners PLC (CCEP)

Q4 2009 Earnings Call· Wed, Feb 10, 2010

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Transcript

Operator

Operator

Good day, everyone. Welcome to the Coca-Cola Enterprises fourth quarter 2009 earnings conference call. At the request of Coca-Cola Enterprises this conference is being recorded for instant replay purposes. At this time, I’d like to turn the conference over to Thor Erickson, Vice President of Investor Relations; please go ahead, sir.

Thor Erickson

Management

Thank you and good morning, everybody. We appreciate you joining us this morning to discuss our fourth quarter and full year results for 2009. Before we begin, I would like to remind you all of our cautionary statements. This call will contain forward-looking management comments and other statements reflecting our outlook for future periods. These comments should be considered in conjunction with the cautionary language contained in this morning’s earnings release as well as detailed cautionary statements found in our most recent Annual Report on Form 10-K and subsequent SEC filings. A copy of this information is available on our website at www.cokecce.com. This morning’s prepared remarks will be made by John Brock, our CEO, and Bill Douglas, our CFO. Steve Cahillane, President of our North America Group, is also with us on call this morning. Following prepared remarks we will open the call for your questions. In order to give as many people as possible the opportunity to ask questions, please limit yourself to one question, and we will take follow up questions as time permits. Now I’ll turn the call over to John Brock.

John Brock

Management

Thank you, Thor, and good morning everyone. Thanks for taking the time to join us. We welcome the opportunity to discuss with you our results for 2009 and our outlook for 2010 as we work to build on last year’s significant progress. We began 2009 in a very difficult economic environment. Guided by our global operating framework we worked to strengthen profitability as we responded to the ongoing challenges in the marketplace. That work clearly succeeded as we exceeded our growth expectations and achieved outstanding results for the year. We accomplished this by building on a combination of solid marketplace initiatives and strong execution and improved operating effectiveness Most importantly our success reflects the outstanding work of our employees and our leadership team to maximize our results in the face of very difficult operating conditions. Our people have demonstrated a consistent dedicated drive to make our company better through outstanding day-to-day marketplace execution, solid cost control, and the industry’s best service to our customers. This combination of skill and will to win made possible the excellent results we’re reporting today. As you read in our news release this morning we achieved comparable earnings per diluted share of $1.60 and comparable net income of $788 million. These earnings up more than 20% from a year ago are the highest in our history and demonstrate significant profit improvement in North America and a third consecutive year of strong balanced growth in Europe. Our profitability growth exceeds our long term target and enhances our ability to deliver on our most important objective, increasing value for our share owners. There were several key factors in these outstanding results. For example, we successfully executed key marketplace programs across our territories with a combination of solid execution and revenue management. This created our first year of…

Bill Douglas

Management

Thank you, John. I’m pleased to provide more detail on our full year 2009 results and our outlook for 2010. 2009 was year, highlighted by record profitability and very strong free cash flow. As you read this morning, on a comparable basis, fourth quarter earnings per diluted share was $0.22 while full year diluted EPS was $1.60. Revenue for the year grew 3%, excluding the negative currency impact. For the full year, comparable net income was $788 million with a negative currency impact of approximately $0.15 per share. Fourth quarter results include the negative impact of four fewer selling days offset by currency benefit of approximately $0.01 per share for the quarter. Let me add one quick note on the fourth quarter in North America. As John mentioned, net revenue per case declined one-half of 1% for the quarter. This decline was driven primarily by the mix impact of reduced sales of higher priced still drinks and single-serve beverages. In addition, the 5% decline in cost of goods sold per case was driven primarily by year-over-year declines in commodity costs, though there was some mix impact. The mix impact includes a relative decrease in the sale of purchased finished goods and an increase in the mix of lower priced cans. Looking at commodity cost for 2010, we would expect cost versus ‘09 to be flat to down slightly. Now, looking again at our positive 2009 results, we also achieved strong full year free cash flow of $872 million. This number includes incremental pension contributions during the year of approximately $300 million. The primary factors in achieving this level of free cash flow include solid praying operating income improvement as well as benefits from working capital. During 2009, we continue to use free cash flow primarily for debt reduction. As a…

Operator

Operator

(Operator Instructions) Your first question comes from Lauren Torres - HSBC.

Lauren Torres - HSBC

Analyst

I know you’re choosing not to give volume and price guidance by division, but I was just curious, coming off your comments with respect to the more balanced volume and pricing longer term. How is you’re thinking about this year. Should we expect some volume growth in North America? With that said, I am thinking about pricing this year, considering that the consumer environment still is quite soft, the plans that you may have had in place, or as you started to think about this year last year, if you feel that you could still be on target with your pricing plans.

John Brock

Management

Let me ask Steve to talk about volume and pricing in 2010 in North America and then I will make a couple of comments about Europe.

Steve Cahillane

Analyst

In terms of 2010 we would expect it to be a much better performance than 2009. In terms of pricing, we’re confident that we’ll realize our pricing plan of about 2% to 3% overall pricing growth in North America. In terms of how that will equate to volume, we are striving to get to flattish performance, obviously that will require the economic headwinds to relent a little bit. The biggest issue we face is some channel shifting on premise continues to be very, very difficult, but in the fourth quarter, we saw some mitigation of the overall trends in future consumption where, if you look at our Red, Black, and Silver performance in fourth quarter was actually flat. So, is all that being said, we would say 2% to 3% pricing growth in North America, and striving to flattish performance in terms of volume.

John Brock

Management

Thanks, Steve and turning to Europe, our view is that Europe looks all set to have another year of balanced volume and pricing growth. We’re very pleased with what happened in 2009, and it was everything from our brand portfolio, our channel approach, our customer focus, and it all worked. In 2010, we’ve had some very successful customer discussions early on in the year here, and believe that we are locked and loaded for another very solid year. We’ve got great brand plans; we have got World Cup activation coming that’s going to be nothing short of awesome, in terms of both customer and consumer activation. So, again, we think the kind of strategies that work so effectively in Europe. In 2009 will be following exactly the same ones again in 2010 and I would like to think that we’ll have a fairly similar result.

Lauren Torres - HSBC

Analyst

Do you think that is 5% to 6% growth that we saw in Europe last year’s sustainable as we think about this year?

John Brock

Management

Well, again, as you heard us say, we manage in terms of revenue growth as opposed to volume, per say, but I think the kind of overall revenue growth we in Europe, as we apply our various levers, should result in a very similar kind of pattern in 2010.

Operator

Operator

Your next question comes from Judy Hong - Goldman Sachs.

Judy Hong - Goldman Sachs

Analyst

Bill, a couple questions, first in terms of the Europe profitability in the fourth quarter, it is came in much lower than I think what’s been running in the first three quarters of the year, and even if you consider the calendar shift, it just seems like it was much weaker. So, can you maybe help us understand what happened in terms of the profitability in that region?

Bill Douglas

Management

Sure. I will talk specifically about Europe and also about the company overall. You did highlight what would be the first item I would be talk about out of the boxes we did have four fewer selling days in Q4 ‘09 versus Q4 ‘08. We also were cycling a relatively strong Q4 in ‘08, so that’s affecting it. We did have some FX unfavorably from an SG&A perspective in Q4. We also were affected by the deleveraging also in the OpEx from the four fewer selling days. Gross margin did perform well, and given all those factors and given the very strong year that we had, we have the opportunity and we choose to make some investments in the fourth quarter for continued sustainable growth in 2010 and beyond, and then lastly we had some timing of certain employee benefit items, true-ups, as well as increased variable costs due to our very strong results for 2009. So, again, a lot of underlying issues there, but none of them of a nature that we’re concerned of having ongoing impact in 2010.

Judy Hong - Goldman Sachs

Analyst

Then Bill, in terms of commodities, given that in the fourth quarter your cost per case was down 5% in North America, I’m just wondering whether your guidance, flat to down slightly is too conservative and maybe we could even see a better trend there. Then just in terms of how that flows from a calendarization perspective, do you get more of the benefit in the first half, and why doesn’t that then help EPS, because I think you said EPS is a little bit more weighted to the back half than first half?

John Brock

Management

If you look at commodities, the fourth quarter impact and what we’re going to see in 2010 as well is affected by the underlying commodity market as well as our hedging position. So that’s affecting the quantum of the change a little bit in Q4. We were rolling off most of our hedges. We do have hedges in place for 2010. Europe, commodities again all this is going to be excluding PET by the way, which we don’t have a very effective method of hedging, but Europe is pretty much covered for the majority of their commodity exposure excluding PET for 2010. North America is plus 50% covered. So given all that, we feel pretty confident about flat to down slightly in our core commodities. We also hope that things will have some up side there, but given where we have issued cover to-date and current market rates, we think that’s a reasonable prognosis.

Operator

Operator

Your next question comes from Kaumil Gajrawala - UBS.

Kaumil Gajrawala - UBS

Analyst

Can you be a little more specific on the net revenue per case? Maybe precisely, how much impact came from mix and then if there are any specific brands such as vitaminwater or Powerade or any tactical decisions made on would let to the decline in total net revenue per case?

John Brock

Management

Are you talking about fourth quarter in North America?

Kaumil Gajrawala - UBS

Analyst

Yes, fourth quarter, North America.

John Brock

Management

Do you want to comment on that Steve?

Steve Cahillane

Analyst

Sure. Essential if you remove mix from the equation, Kaumil, pricing would actually be slightly up in the fourth quarter. We also saw margin expansion for the fourth consecutive quarter in a row. So we’re pleased about that. You also have to keep in context, we’re cycling virtually a double-digit price increase from the prior year, and as I said on top of that we’re realizing 2% to 3% price increase, we will realize 2% to 3% price increase in 2010 based on the price we’ve already got on the marketplace.

Kaumil Gajrawala - UBS

Analyst

Anything on any specific brands impacted to mix?

Steve Cahillane

Analyst

It continues to be a shift. Sparkling, as I said is doing very well, compared to where it’s been in the last couple years? Still beverages overall, especially case pack water, which is not very profitable to begin with continue to be under great pressure, but as we said last time we met, we’re not interested in selling a whole lot of case pack water and losing money while doing it. We the to focus on the building Sunny brand and immediate consumption and growing the Sunny reason for being, but selling very cheap case pack water is not in our interest or the company’s interest.

Operator

Operator

Your next question comes from Bill Pecoriello - Consumer Edge Research.

Bill Pecoriello - Consumer Edge Research

Analyst

Two things I just wanted to clarify, one on the mix. Do you see 2010 still getting about 1% drag on the mix, off of that 2% to 3% rate you’re taking? You’ll be lapping some of the decline in the finished goods to maybe that moderates a bit? Then just on the SG&A lines, Coke had talked about maybe exceeding the 150 million supply chain savings programs. Anything we should think about in 2010 on the SG&A leverage regarding that or pension or any other items moving to that line? Thanks.

John Brock

Management

Bill, do you want to take the second one of those first, and then we’ll comeback to the first one.

Bill Douglas

Management

If you look at the SG&A and all of our initiatives, we are well on track, and we are confident that we’ll achieve our 2010 objectives run rate of all the various initiatives, including Coca-Cola supply. I think we are very pleased with the results from Coca-Cola supply in year one and highly confident that we will deliver the anticipated savings in year two. There probably is some up side, but I think the up side will probably come in year three and four, as we continue to benefit from that, but I don’t think we’re going to see a material incremental benefit in year two, but we’re highly confident that we’ll deliver all savings that we had planned, when we announced all these initiatives, as well as continuing to benefit from our OCM objectives in North America and Europe.

John Brock

Management

Steve, you want to answer the first one of those questions?

Steve Cahillane

Analyst

Yes. Bill, I think you’re broadly inline. It might be slightly less than that, particularly as we continue to focus on vitaminwater, Zero launch, 20 ounce, revitalization, 14, 16 ounce, immediate consumption, but overall we’re confident we’re going deliver an overall realization of 2% to 3% pricing this year.

Operator

Operator

Your next question comes from John Faucher - JP Morgan.

John Faucher - JP Morgan

Analyst

So a quick question on the gross margin line and cost of goods sold line. I apologize, if you guys already spoke about that. Can you talk about the impact to the finished goods business going back to Bill’s question from a mixed standpoint and sort of try to give us an idea in terms of how much of the favorability in cost of goods per case was from the lower mix and again, sort of whether we should expect that to continue in 2010.

Bill Douglas

Management

Broad estimation, about two-thirds of the impact was due to rate on commodities, and about a third would have been due to the mix impact of the finished goods business.

Operator

Operator

Your next question comes from Caroline Levy - CLSA.

Caroline Levy - CLSA

Analyst

Just looking at market share, I wonder, if you could talk about how that looked in sports drinks CSDs, I have to imagine you’re continuing to gain, but if you could talk to that a little bit? Wal-Mart has dropped some branded players from other categories, and I know you don’t comment specifically on one customer, but if you could give us a sense of any big shifts you’re seeing is in retail would be helpful.

John Brock

Management

Let me just make a comment about Europe, where we’ve been very pleased. We’ve gained value and volume share in both NARTDs and sparkling throughout the whole year. So it’s been a really terrific result with share gains all the way around. Let me ask Steve to comment about North America.

Steve Cahillane

Analyst

It’s pretty much the same story in North America. In sparkling and still we had a very strong value and volume share performance in 2009. You’ve mentioned isotonics. We did have a very good performance share-wise, and isotonics, a lot driven by the terrific success of Powerade Zero. We’re seeing that continue into the beginning of 2010, so we’re continued to be optimistic that our share performance value and volume wise will continue strong. We’re also seeing importantly, a mitigation of some of the private label gains that we saw, really through the first sort of seven, eight months of last year. They started well and have kind of evened out where they are. So all in 2010, we’re confident that even with a rational pricing environment, we’ll continue to perform well based on the terrific programs we have in place, everything from the Olympics to the continued success of American Idol, March Madness, World Cup, which John mentioned. We have a terrific calendar of events in 2010 that will help us continue to drive the value of our brands, and therefore continue to help us perform well in terms of share.

Caroline Levy - CLSA

Analyst

On the retailers?

Steve Cahillane

Analyst

What was the question on Wal-Mart? You mentioned Wal-Mart in particular, but I wasn’t quite sure.

Caroline Levy - CLSA

Analyst

Well, Wal-Mart’s actually dropped a couple of brands, or say they will drop glad bags and Ritz crackers and some household name stuff. I’m just wondering if you could talk about whether you’re seeing any of your discussions with retailers, in particular Wal-Mart, obviously, whether they are talking about certain categories, going down to one brand?

Steve Cahillane

Analyst

We haven’t seen that in our it category, the only example is in case pack water, where Wal-Mart has been a little bit more selective and exactly what they want to carry and what they will carry. We have experienced very good year with most of our retailers in 2009. We’re building joint business plans. We have built joint business plans with all of them for 2010, and we’re confident again with all the programs we have in place and the good work we’ve done with our retailers that we’ll continue to win volume and value share with all of our important retailers in 2010.

Operator

Operator

Your next question comes from Alec Patterson - RCM.

Alec Patterson - RCM

Analyst

Bill, just quickly, the European COGS per case took a step up ex-currency. I was wondering is that simply due to cross rates, or is there something else going on there in a materials sense?

Bill Douglas

Management

Alec, the answer is really no. We had a little bit of volatility in the fourth quarter, that it was principally due to FX. That going forward in 2010, we would expect the commodities in Europe to be flattish, and again with the pricing that we have in the marketplace, we would expect modest gross margin expansion. As I mentioned earlier, we’re more or less hedged for most of our requirements for the full year with the exception of PET, so we feel pretty good about commodities in Europe.

Alec Patterson - RCM

Analyst

So cross rates, a small factor in Q4, not really a factor going forward to sum…?

Bill Douglas

Management

Nothing that we’re concerned about for 2010.

Operator

Operator

Your next question comes from Damian Witkowski - Gabelli & Co. Damian Witkowski - Gabelli & Co.: Did you quantify the impact from Costco business, the loss of a month or so selling there?

Steve Cahillane

Analyst

I think the most important thing is that we solved the issue that existed between Costco and ourselves finished the year strong with them and are off to a strong start in 2010 with this very important customer. In terms of the overall impact of losing a couple of weeks with them, obviously it’s nothing that we ever want to see happen with a customer, but it was not material to our results. Damian Witkowski - Gabelli & Co.: I know you don’t like to comment on a single customer, but it was there any in your resolution, was there any shift in terms of what brands or what you are going to sell there, just walking the local Costco, I haven’t seen Coke brands that I used to buy there?

Steve Cahillane

Analyst

You should see those same Coke brands of use to buy there, but we really don’t like to comment individually about specific customers. Damian Witkowski - Gabelli & Co.: If I can ask a broader question on, seems like the sugar beverages tax, the focus has shifted from the federal level where it didn’t get implemented to now state levels and Europe in particular has proposed in their budget a $0.01 per ounce tax on sugared beverages and I know it’s hard to know what’s going to happen and if the passes or not, but what are your thoughts in terms of what potential impact on demand could be from a tax like that if you do pass it on to the consumer?

John Brock

Management

Let me comment on a bigger, broader basis that we’re pretty optimistic about what has happened so far and the rational, saint thinking that’s prevailed in Washington around the soda tax, and while there are some situations, and you mentioned New York state, that’s certainly one of them, where people are talking about this and frankly we have some of the same issues in Europe. We as a company and as an industry are really committed to making sure that lawmakers and regulators understand just how unwise that approach is, and frankly, are committed in the industry to make sure he we do everything reasonable, possible and practical to see that it doesn’t get enacted. We don’t spend a lot of time to thinking about what if, because we are confident that sane minds will prevail and it won’t be put into place.

Operator

Operator

Your next question comes from Caroline Levy - CLSA

Caroline Levy - CLSA

Analyst

Bill, I wonder if you could talk about where you plan to spend the billion dollars in CapEx, and is that a slight increase from what you were previously expecting and something about cold drinks versus normal plant and equipment stuff and then secondly, on share repurchases, do you expect to do that evenly through the course of the year and other words, will you be in the market shortly?

Bill Douglas

Management

On CapEx, Caroline, the $1 billion for 2010 is consistent with what we had anticipated spending all along. We actually ramp our CapEx spending down slightly in 2009, given the challenging macroeconomics that we saw of the box. So a slight medium increase over 2009, but very consistent with the trajectory and our spent targeting 5% approximately of net sales revenue, so again, nothing unusual there. The way and how we’re spending the CapEx continues to be very similar to what we’ve done in prior years. You are going to have approximately a third or a little more than a third in supply chain infrastructure, warehouse expansion, product capability, packaging capability in North American actually capacity expansion in Europe, about a third or a little more would be spent on cold drink equipment, both in Europe and North America. As we continue to rollout boost zones, and then a little less than a third on fleet and IT and all other infrastructure. Moving to your question on share repurchase, it would be generally, ratably over the year, but probably a little bit aligned to the cash flow. Again, we’ll talk more about that specifically on the April call, once we’ve initiated the program.

Caroline Levy - CLSA

Analyst

Then if I might, just on your accounts payable, looked like the days were up a lot. I don’t know if there’s anything on the balance sheet that you can call up that may explain that change?

Bill Douglas

Management

Well, we’ve been working hard on managing our working capital over the last three years. So we’ve been work on our total cost of ownership for our input, not just costs, but also terms and then you also have some increases in variable compensation as we accrued higher incentive payments, to be quite honest for 2009, given our results versus little to no incentive payments on our balance sheet at 12/31/08 given our results in ‘08.

Operator

Operator

Your next question comes from Alec Patterson - RCM.

Alec Patterson - RCM

Analyst

John, I was wondering if could you share at least some qualitative thoughts, after a year of working through a new program with incidence model, what did you learn from implementing it, how is it in potential evolving to be better fitting your revenue manage model going forward? Any sort of progress on that model that you could talk about.

John Brock

Management

Yes, let me make a macro comment, and then I’ll ask Bill to comment a little bit more on the specifics. The whole concept of incidence pricing is to get our sales in the Coca-Cola Company more inline with each other, so that products, and packages, and channels are equally important to both of us, and that worked. It worked exceptionally well. In 2009, we found that by having a similar kind of incentive to go after packages and product, it really figuring out how to invest in the marketplace and how to drive volumes a lot more logical and so we worked together a lot more effectively, and we’ve put the same program back in place for 2010. Bill, do you want to comment a little bit more on the specifics?

Bill Douglas

Management

Yes, the overarching comment, Alec, is just better alignment top to bottom particularly in the field organization. They’re not worried about that and working with our colleagues at Coca-Cola, North America really executing end market promotions and packaging innovation. The whole price package architecture initiative, I think has just been really buoyed by the incidence model, 2-liter contour, slim cans, 12 ounce multi-pack PET bottles, the $0.99 16 once PET, all of those were enabled and fueled by the incidence model. I’m sure we would have been able to do it without it, but I don’t think it would have been nearly as successful as quickly as it was or gotten the speed of rollout that we done 2009 without the incidence model, and we’re confident that’s going to in the 2010 as we complete the play on all those price package initiatives and hopefully come up with some more going forward that will be having in the market late ‘10 and into 2011.

Alec Patterson - RCM

Analyst

So Bill, is it correct for me to assume that the effective revenue per case that you guys generated in North America is effectively what flow through to how concentrate was paid for, sort of netting out all the unusual marketing events and stuff like that but, so to speak, keeping it incident, did that play out? Is that how we should think about how the concentrate component of your cost of goods flowed?

Bill Douglas

Management

Well, again, 2009 was the year of conversion. So we set an incidence rate based on a budget, which we were in a very tight corridor with our pricing initiatives. I will not comment specifically on that. I think I’ll leave that for KO to comment on, but as we continue to that program into 2010, once it’s stable and going forward, I would answer absolutely yes, as we take placing in the market, the concentrate would track that pretty closely.

Operator

Operator

Your next question comes from Mark Swartzberg - Stifel Nicolaus.

Mark Swartzberg - Stifel Nicolaus

Analyst

Steve, Peace Tea, can you give us some thinking on how you think that brand is going to perform for you?

Steve Cahillane

Analyst

Peace Tea, we just launched. So it’s still very early days, little too early to comment about the long term potential of it, except to say everything we’ve seen so far leads us to believe that our initial assessment that, it’s got potential to be a big winner remains true. If you want look at the Peace Tea, SKUs that we have in the marketplace right now. When you look at Arizona Teas, SKUs and [Rankam], Peace Tea start to hit those ranking numbers. So it’s outselling some of the slower selling Arizona. SKUs, which is exactly what we had in mind, when we launched and exactly what we had planned for it, so we’re pretty optimistic and happy with its performance so far.

Mark Swartzberg - Stifel Nicolaus

Analyst

Then in a similar, John, the Monster brand in Europe, can you give us some thoughts on the outlook there?

John Brock

Management

Monster has done exceptionally well in Europe. As you heard and say earlier, we’ve had a volume increase in energy between Monster and our existing brands of almost 70%. So we’re very pleased about what we’ve done so far, and we are equally excited about 2010. We think we’ve got some good programs behind all those brands, Burn and Relentless and Monster. So we aim to continue driving the profitable energy business in Europe, and we think we’ll do so successfully.

Operator

Operator

Your next question comes from Judy Hong - Goldman Sachs.

Judy Hong - Goldman Sachs

Analyst

Just clarification, you talked about your guidance in North America calling for flattish revenue and then I think, when Steve answered one of the question, he said, he’s looking for volume to be flattish and price to be up 2% to 3%, and even if you take into consideration some mix drag, it sounds like you’re thinking North America could be up in terms of revenue? So I’m just trying to reconcile those two comments.

Steve Cahillane

Analyst

Yes Judy, when I said flattish volume that’s a little bit aspiration. Right now the models, which suggest a 1% to 2% decline in volume, but we are stretching and aspiring to get to flattish volume based on 2% to 3% pricing in the marketplace.

Judy Hong - Goldman Sachs

Analyst

Then Bill, just in terms of the operating leverage in North America for 2010, because if we think about pricing up 2%-ish and volume down a little bit, and you get the cost favorability, it seems like you are embedding some incremental operating expenses in 2010. So am I thinking about this correctly and if so, then what’s driving the incremental operating expense increases?

Bill Douglas

Management

There’s nothing significant in there. I think we’re going to a normalized run rate of gross profit and very similar maintenance of OpEx spend to deliver the mid single-digit growth that we’re expiring for. So nothing that would highlight at this juncture.

Operator

Operator

Your next question comes from Caroline Levy - CLSA.

Caroline Levy - CLSA

Analyst

A couple of questions, when does water potentially stop being a drag in the sense that you start lapping, where you’ve actually decided to pull out of certain channels or whatever? Secondly, if the consumer stays weak for another four to six months, is there more you can do to protect single serve or drive a recovery in single serve on premise, etc.? Is there more that you could do?

John Brock

Management

Let me just comment by saying water is not a drag in Europe. It’s a great business for us, because fortunately, we’re not in the price driven water business in France, fortunately and we’ve got Abbey Well and Chaudfontaine, two brands that are doing extremely well, grew 15% last year and are profitable. So water can be profitable. Europe is a good example of that. Steve, you want to comment about North America?

Steve Cahillane

Analyst

Yes. It’s hard to tell exactly what the future holds for water longer term. We will start lapping some of those big declines, as you mentioned, Caroline, but we’re focused on selling water and selling water profitably. Smartwater for example, continues to be a growth driver for us, does extremely well. In terms of Dasani, we’ve got some terrific initiatives, plant bottle being one, which basically attacks the whole environmental issue head on, so we’ve got that working for us. So we have some reason to be cautiously optimistic about the water business going forward and of course, you get into enhanced water, where we have a strong leadership position, and the story just gets better and better. In terms of your question about what we can do to mitigate some of the economic trends that we see out there, if they continue for the next four to six months, which, by the way, we are forecasting that they will continue, and are prepared for that, as John mentioned in the opening, we’re doubling the number of boost zones that we have in North America from roughly 50 to more than 100 right now. They’ve proven to be very, very successful, and they help us sell our higher margin immediate consumption brands. So that’s working very well for us, the Fountain Harmony program that we’re working together with the Coca-Cola Company is right on track and that’s delivering results, and again, in the important on-premise immediate consumption channel. Overall, the things we’re doing to help fuel our growth through Coca-Cola supply, through the incidence pricing model, which Bill mentioned, and all the incremental price package architecture programs that’s started in 2009 and continue in 2010, give us reason to be further to be more optimistic. Especially, things like 2-liter contour as we take that through the rest with the country, it’s proven to be a huge success for us, and the continuation of entry level pact $0.99, which really speaks to consumers who have pressures on their disposable income. So we think we’ve got to right programs in place at the right time directed at consumers who are challenged. So we’re ready for 2010. We’re forecasting continued challenges, but optimistic, we’ll overcome them.

Caroline Levy - CLSA

Analyst

How 2-liter contour is in how much of the country?

Steve Cahillane

Analyst

It’s in about a third to the country right now and we have plans to roll it out throughout the rest of this year, and we’ll finish off in the West Coast. So we’re basically, think of it as an infantry March from the Eastern Seaboard to the Western Seaboard.

Operator

Operator

Your next question comes from Lauren Torres - HSBC.

Lauren Torres - HSBC

Analyst

Just curious to get any updated thoughts with respect to acquisitions. It seems like maybe you’re positive about the environment now and the ability to make some more acquisitions. So curious from the brand portfolio front or by territory, how you’ll think about building out your business? Also curious, if these initiatives are just ticking on by yourself or everything you’re looking into is done jointly with the Coca-Cola Company?

Steve Cahillane

Analyst

Well, let me comment on that. As Bill has already said, we’ve got more financial flexibility than we’ve had in a long time. Our plan is to, assuming there aren’t good acquisition opportunities we’ll be returning cash to share owners, but we certainly remain willing and ready to look for particularly ways of geographically expanding and that obviously could be acquisition of territories in the United States, or it could be acquisition of territories in Europe and we remain open to both. We believe there has to be a value equation there that makes sense. Otherwise, we’re not going to invest, but we would be very open to any and all discussions, frankly, in North America, or in Europe, and you don’t have to be a brain surgeon to know where the territories are. They’re out there, and I think you’ve made it pretty clear to all the various parties out there who are potential sellers that we’re potential buyers, but the value has got to be right. In terms of anything beyond geography, we would have to look at that on a case-by-case basis. I mean, I think it’s fair to say, we don’t see ourselves principally as beg a brand owner. We rely principally on our sister company, the Coca-Cola Company for that, and we feel like we’re working together with them very effectively right now. We talk with them regularly about ways we could enhance our brand portfolio through things we might either do together, or where we could be highly supportive of them. So, I’m obviously not in position to comment on those other than the fact that there are places out there where it would make sense. Again, we remain willing and ready.

Lauren Torres - HSBC

Analyst

In the past, I know you’ve mentioned GAAP in the portfolio, but it seems like you’re more excited about what the Coca-Cola Company is offering. So I guess that’s still the way you feel with respect to filling those gaps?

Steve Cahillane

Analyst

Yes, there are fewer gaps in the portfolio today for sure they were four years ago. We’ve made huge progress, there’s always more progress to be made and so, believe me, we talk regularly with the Coca-Cola about some of those opportunities, and we’ll continue to do so.

Bill Douglas

Management

Operator, I think we have time for one more question, please.

Operator

Operator

Your final question comes from John Faucher - JP Morgan.

John Faucher - JP Morgan

Analyst

Just trying to figure out that the guidance for first half versus second half, is it basically what consumers weak, maybe comps are little bit tougher in the extra spending sort of heading into the World Cup with all the boost zones and all these other things? Is that the right way to look at the first half versus back half guidance?

Bill Douglas

Management

I think, John, generally yes. You’ve also got a situation where we had a very strong first quarter last year. We have one less selling day in Q1 then we had last year, and then you also have a situation in North America, where we’re taking the our pricing post Super Bowl. Obviously, in the mark now, so that’s going to benefit the back half as it gets stabilized and we get it for the full period of time and we’re talking about modest shifts here, too, not dramatic.

John Brock

Management

Thanks to all of you for joining us today. We appreciate your time and hope you all have a very nice day. Thank you.

Operator

Operator

Again, ladies and gentlemen that will conclude today’s call. Thank you once more for joining us. Again, have a good day.