Felipe Dubernet
Management
Yes. Thank you, Felipe, for your question. Of course, we suffered a terrible 2023 in the wine export industry not only in Chile, but also Argentina, I saw some numbers yesterday, some numbers yesterday of decrease of Australia exports, Chile exports. So, I think there are factors that are related of the carrying inventory units of places that are far from consumption centers. So there is something of the economics of the export that has an influence and given the interest rate that especially in the U.S., has not reduced. Yes, the same interest rate is still, we are less competitive in terms of carrying out inventory cost. So we experienced this in 2023. Now, what I would say, we are seeing some green, let’s say, green grass of some embryonari [ph] good signals in terms that we expect at least in the first quarter to have some growth in terms of the exports volume. As you pointed out, there is a global industry in terms of volume that has decreased, but there are some tools that we need to look at. So of course, premiumization, something innovation, it is a category that needs innovation. We are innovating a lot especially in the domestic market in Chile through brand extensions, sweet wine in order to keep – to maintain the scale, especially in the domestic market. Also Sparkling Wine is doing very well. In the exports are more complicated because you have – as I mentioned, we have some constraints there because it’s difficult to a global branding. No one has a few that have really global branding in terms of wine, it’s country by country, region by region. So it is difficult. So what we are working in order to make it more profitable and to sustain the scale, even growing in some markets is through improving our execution. And it’s all about execution, especially in some key markets. We opened a commercial office in China, also in the U.S. and in the UK so with these three, let’s say, new endeavors, we think we would significantly improve the execution in those markets