Greetings and welcome to Celsius Holdings Inc. Second Quarter 2021 Financial Results. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Cameron Donahue, Investor Relations for Celsius Holdings. Thank you. You may begin.

Thank you, and good morning, everyone. We appreciate you joining us today for Celsius Holdings' second quarter 2021 earnings conference call. Joining me on the call today are John Fieldly, President and Chief Executive Officer; and Edwin Negron, Chief Financial Officer. Following the prepared remarks, we'll open the call to your questions and instructions will be given at that time. The company filed its Form 10-Q with the SEC and initiated a press release today. All materials are available on the company's website celsiusholdingsinc.com under the Investor Relations section. As a reminder, before I turn the call over to John, an audio replay will be available later today. Please also be aware, this call may contain forward-looking statements which are based on forecasts, expectations and other information available to management as of August 12, 2021. These statements involve numerous risks and uncertainties, including many that are beyond the company's control. Except to the extent as required by law, Celsius Holdings undertakes no obligation and disclaims any duty to update any of these forward-looking statements. We encourage you to review in full our safe harbor statements contained in today's press release and our quarterly filings with the SEC for additional information. With that, I'd like to turn the call over to President and Chief Executive Officer, John Fieldly for his prepared comments. John?

Thank you, Cameron, and good morning, everyone and thank you for joining us today. Our record second quarter results are representative of the momentum that the CELSIUS brand is achieving across the board, with increased sales growth, SKU expansion, distribution gains, increased brand recognition and increased organic social support adjust some of the drivers supporting what we feel has been a significant step-up for the company. We believe this also provide leverage to drive further acceleration in market share gains. Total sales for the quarter totaled $65.1 million, up 117% from $30 million in the year ago quarter. Our domestic revenue increased to 157% to $53.7 million, up from $20.8 million in the year ago quarter, with both of these percentage growth rates, the highest in our history. Two of the highest hardest hit channels from COVID are fitness channel and vending channel each had triple-digit growth, which contributed approximately $4.9 million of incremental revenue when compared to the prior quarter. International sales growth grew 25% to $11.5 million, primarily from a 23% growth in Nordic sales of $10.8 million. Even with the record second quarter and first six months of 2021, we are still dealing with the impacts of COVID-19, including in our International markets, increased costs in raw materials and transportation. Our fitness channel and vending channels saw tremendous growth of both a year-over-year period and sequential basis with positive trends continuing into the third quarter. Although, the comparable basis from the second quarter of 2022 was the low mark for both of these channels, the great growth rate and total sales for each continued to improve. Our EU, Middle East, Asia-Pacific, Australia operations remained adversely affected by COVID-19 with varying restrictions and lockdowns in these markets. Overall, we have been seeing sequential improvements over the last several…

Thank you, John. First, I wanted to cover the June 9 public offering led by UBS and Jefferies. The company issued and sold 1,133,953 shares of common stock, approximately 1.7% dilution and the selling stockholders sold 6,257,455 shares in the aggregate of common stock in the offering at a price of $62.50. The offering generated net proceeds for the company of $67.8 million with net proceeds for selling stockholders of $375 million. The company did not receive any proceeds from the sale of shares by the selling stockholders. The company intends to use the proceeds for general corporate purposes, such as working capital financing, expanding our Celsius branded cooler program and expanding our warehouses and distribution model to reduce miles on cans and better service our distributors. Now turning to the second quarter results. Our second quarter revenue for the three months ended June 30, 2021 was approximately $65.1 million, a robust increase of $35.1 million which translated into a significant growth of 117% from $30 million for the three months ended June 30, 2020. Approximately 94% of this growth was a result of increased revenues in North America where 2021 second quarter revenues were $53.6 million, a considerable increase of $32.8 million or an impressive 157% increase from the 2020 quarter. The balance of the increase was largely attributable to a 23% growth in European revenues, to $10.8 million in the 2021 quarter from $8.8 million in the prior year quarter. Asian revenues, which primarily consist of royalty revenues from our China licensee for the three months ended June 30, 2021 were $619,000, an increase of 89.9% from $326,000 for the prior year quarter. This increase was provided for in our licensing agreement. Other international markets generated $62,000 in revenue during the three months ended June 30, 2021, a…

Thank you. Ladies and gentlemen, at this time we will be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Kaumil Gajrawala with Credit Suisse. Please proceed with your question.

Thank you, operator. Hey everybody. A couple of questions. I guess, first you – there is meant to be quite a significant amount of I guess catch up shelf resets this fall, after some delays and those sorts of things. Obviously you've gained quite a bit of distribution. You have some momentum. Should we be expecting that to accelerate into those resets or do you think you've maybe captured a reasonable amount of what you would have captured at a reset, anyways we should just expect things to kind of continue along its current path?

Thank you, Kaumil. This is John. When we look at resets, we added about 20,000 stores through the first six months of the year, reaching 100,000 doors is a major milestone for the company. What we're seeing, Coke Energy is getting listed out there right now and our team has been extremely aggressive potentially getting some of that space for us in the back half of this year as retailers are doing some mid-year cut-ins. So we do see some of the resets are a little bit unique given with COVID in 2020. There is some different timing on resets. So we are seeing shelf sets get – gaining additional distribution. We expect to gain additional distribution in Q3. Also the activation of the DSD network, really going after small format independents is a huge opportunity for us as we continue to activate this DSD network. So we anticipate stores to continue to grow. We'll see at the same rate, but early indications are we will continue to grow doors throughout the year and then as we anticipate larger resets happening in 2022.

Got it. And then if I could ask about Europe. You mentioned that you are planning on launching an Amazon Europe in a series of markets. Can you maybe just add a little bit more detail on maybe the market size, what your expectations are for contribution in those launches that sort of thing?

Yes, we've been talking about it for some time. We're obviously doing extremely well on Amazon in North America and working with the European partners and divisions over there. We're looking for really in Q3 to launch in the UK and Germany and other markets. Early indication, it is the overall size of the energy drink market on Amazon is not as large as the US. We do anticipate incremental revenue, but most importantly it gives us additional exposure as we expand into these markets. So think of it as air cover per se as we entered the UK and Germany and opportunity as we look for partners in retail as well as distributors. So lots of opportunity as we look to further expand throughout Europe, but in regards to significant dollars to top line, we'll see how it prevails, but we anticipate it to be incremental.

Okay, great. And maybe a final question on margins. It sounds like you have quite a bit of confidence in getting your gross margins back up to where they were. But I guess was just under 47% last year. Is that what you are indicating when you're saying, we will sequentially get better to get back to that 40 – I guess 46.6% or was that, maybe longer range. Is that kind of a year – because the figure for what you intend to exit the year, what do you think you'll get the full year to?

Yes, we feel in the back half of 2021 of this year, we're going to see sequential growth anticipated in the margins, as we've seen in Q1 and in Q2. There's a lot of variables out there, freight costs as well and in extremely volatile as well as we will be cycling through some imported cans and raw materials. So that will put some pressure on our margins in Q2 and potentially into Q4. We do anticipate more U.S. can manufacturing to be utilized toward the back half of 2021 and into 2022. And Edwin, I don't know if you want to add any additional color on that?

Yes. Thank you, John. Yes, I agree, there's a lot of variables and the other one that I always like to emphasize is the parity between the U.S. dollar and the euro. And the dollar is strengthening. So I think that's also going to come into play as well. Again so difficult to kind of predict where we're going to land, but I always want to make sure that that's also taken into consideration.

Yes. No. Good point. But we do anticipate the Q2 results at around 43% gross profit to anticipate being the floor as we continue to move forward.

Okay, got it. Thank you everybody.

Thank you.

Our next question comes from the line of Sean King with UBS. Please proceed with your question.

Hey, good morning guys. Thanks for the question. How are you thinking about pricing in the energy drink category? And I guess, just maybe your ability to take pricing given some of the consumer loyalty metrics that you've seen?

Yes, I mean consumer loyalty has been extremely high for us. That's more of a competitive advantage we have is our loyal fan base and regards to pricing, we do think there's opportunities on pricing as we continue to grow in scale. When we look at pricing right now, we're really watching what the other players in the category are doing and also same with Monster and many players really watching our promotional allocations, allowances and plans as we go forward to mitigate the overall frontline price increase.

Great. If I could squeeze one more in. I just was curious just to how to understand the mechanics of the shift to DSD, and if that does have a drag on margins going forward?

Yes, no, it's a great question. I mean there is somewhat of a transition. We are getting a top line dollars and we're giving up margin to move to our DSD network, but there's a lot of synergistic benefits that you receive on transitioning. So what we're seeing is, it's really potentially margin neutral. And also where we see opportunities as we grow further scale to really, really leverage some of those efficiencies on a larger scale operations as we continue to grow to further increase our margin. So at this point as we make the transition it has been fairly neutral.

Yes, the way I would look at it as well is, from my perspective is, kind of short-term versus long-term or mid-term, initially, there may be an impact to contraction, but as John mentioned, then with the synergies and the other benefits we'll definitely be able to make that.

Great. I'll pass it on. Thanks a lot.

Thank you.

Thank you, Sean.

[Operator Instructions] Our next question comes from the line of Jeffrey Cohen with Ladenburg Thalmann. Please proceed with your question.

Hi, John and Edwin. How are you?

Good morning, Jeff.

Good morning Jeff. Excellent.

Hey, just a bit of a follow-up on a couple of Kaumil's questions. As far as the big five plus in Western Europe, you're going to launch out on EU Amazon. Are there any plans for other channels to happen in the short to mid-term as far as the gym channels or retail?

Yes, that is a massive opportunity. We are under discussions. We're looking at that with a variety of opportunities of potential partners. So more on that in the coming quarters. But at this point, our first step is to expand with Amazon and then we're looking for other partners in those markets where we are under discussions.

Great. And then second for us, could you talk about the coolers and what we should expect for the back half and talk a little bit about some of the channels of velocity that you're getting to there and how that may roll out in some of the data in stores as far as what they're finding as far as the effect on the stores. Thank you.

Yes, no, it's a great question. In regards to sitting here in 2019 and 2018, we had into 2020, we really had a lot of out of stocks at retail, just due to the velocity of the products. So moving to DSD is one step in enhancing our availability, maintaining that in-stock position and then taking it to the next step further is getting coolers placed strategically in locations where we really can drive a velocity and really service our customers, historically up and so really over 12 months ago the majority of our sales are all take home. So with the cold availability that allows us to take part of the larger energy drink category, which is at immediate impulse purchase and when we're seeing when we place coolers in strategic locations where consumers are, we're seeing great returns on the investments in the coolers ROI and better servicing for our customers and also it's a greater partnership with our DSD partners. So I think of it like the salesperson as well when you see those coolers there. They look great. We are – I have indicated as I stated, we have about 500 that are currently placed as of June 30. We have many more, we anticipate the place in the back half of this year and into 2022. We're working on some cooler programs with some larger retailers for 2022 as well. So really in a good place as we continue to service our customers better, where they live, work and play.

Got it. And then lastly, first can you talk about the throughput rates previously 80% and 90% reported out this quarter. So we are just kind of steady state. And what are the push and pulls there involved? Thank you.

Thank you, Jeff. Yes, fill rates in Q1 were roughly around 80%. We have increased those to the back half of the second quarter, mainly in June, getting to a 90% fill rate there. So we anticipate that to continue to sequentially increase over the next several months. Currently, in Q2 we're averaging right around that 94%, 93% fill rate, that should increase as we further increase our inventories. Moving to this six orbit model of warehousing, also will allow us to drive some efficiencies. The key is to get the inventory levels at a – at the right level and then we'll be able to continue to improve fill rates.

Thanks again. Congrats on the strong retail.

Thank you, Jeff.

Thank you.

Our next question comes from the line of Jeff Van Sinderen with B. Riley. Please proceed with your question.

And thanks for taking my questions. Just any update you can give us on where we are on CVS and 7-11's progress on flipping to maxed out DSD?

Yes. Great question, Jeff. In regards to 7-11, we continue to make progress each and every day. The whole West Coast division has been turned over. We're working on the Southeast Division and several other regions. So, we seem to have a full support of 7-11 really closing the gaps now that we have about 85% of every-county covered in the U.S., really gives us further grip. Our DSD team really made great strides in the second quarter, securing the final pieces of some of these counties that needed to be covered in order to flip over the zones. So really excited on 7-11. That's going to continue to transition there. And then CVS, we make – we're making progress on that each and every day. More zones or more DCs are being converted. Still have a lot of work ahead to continue to move forward, mainly with the Anheuser-Busch network. There is some challenges on alcohol services – alcohol distributor servicing, some nuances there we're working through. But all in all, everyone is in favor and flipping over to DSD. And then the CVS, if you look at it, we have full shelves across the country. So lots of opportunity to drive volume to better service our customers.

Okay, great. And then any – are you anticipating any impact on the fitness and vending channel with the resurgence of COVID or do you think we're beyond that?

Yes, it's a great question. I mean we saw great growth in the second quarter in our fitness and vending, but between the both of them were up $4.9 million. We haven't seen it slowdown yet. That is definitely a concern we're having. We're taking additional protocols and safety measures throughout the whole company. Time will tell. At this point, we're seeing, especially in Florida, Texas, and many markets, we're seeing the gyms are coming back. So people are very cautious, but it seems to be a growing opportunity for Celsius. So time will tell. I don't have a great answer on that, but we're watching, monitoring that closely and we're aggressively pursuing those markets.

Okay. And then if I could just squeeze in one more. If you could touch on the launch of the four-packs?

Yes, the launch of the four-packs, Jeff, you've been with us for some time as well. When you look at where we've been, it's the company transition to a single strategy to drive trial and awareness, and now due to our velocity has increased exponentially, especially in grocery mass, there is opportunities for further pack size, and I think everyone has been talking about multi-packs. So what we've introduced strategically is further expanding the multi-pack offerings and the four-packs going into Target is a great win for the company. It just shows you the velocity. We started off with three singles, three flavors, four flavors, five flavors expanded stores, now we're taking that partnership to the next level with four-packs and soon to be a multi-pack, we're working on as well as we look at 2022. So lots of opportunities there, but definitely take home, larger take home is going to increase our over velocity as well versus people buying one or two cans, you can pick up multiple packs. It's worked really well for us at publics as an example, where we have singles and four-packs. So expect more four-packs and multi-packs coming in the back half of 2021 and then into 2022.

Thanks, and best of luck.

Thank you, Jeff.

Thank you.

[Operator Instructions] Our next question comes from the line of Anthony Vendetti with Maxim Group. Please proceed with your question.

Thanks, good morning guys.

Good morning, Anthony.

Good morning.

So in terms of the branded coolers, that seems to be going well. Can you give a little more color around the metrics? When you put in a branded cooler and then cap or at the checkout what do you see in terms of velocity or sell-through for that versus before you had the branded cooler in there?

I mean it's all about retail execution for us. I mean we're working on. Our teams are expanding. We are expanding our DSD support teams, our field marketing teams. We have great merchandisers and sales support teams we're building across the country. And it's all about now that our brand awareness continues to grow our velocity grows. We need to have additional placements in stores. Our goal is to have three placements in every store. We want to be three points of disruption, we call it. As well as the importance of cold in an end cap. So that's a big initiative that strives. I mean it's important that we have that also additional stock on the floor in these retailers, but what we're seeing is the end capital drive with additional incremental rep, volume and velocities and then the cold equipment once it's in and you get cold placement at the proper location it grows even further exponentially there. So there's a lot of opportunity at placing cold equipment in the right locations in these are getting retailers in our given markets and we're just at the beginning of that.

Okay, great. And then in terms of being able to meet the demand out there, I think right now we have around nine co-packers if that's correct. Is that based on your six to 12 month plan right now from what you could see? Is that sufficient or are you looking to add more co-packers at this point?

We're always talking and looking for great partners. Great partners build great brands and great company. So constantly talking with new co-packers and potential partners, we do feel we have the nine co-packers now that are active will solidify our growth for the next 12 months depending on how things go. We're looking for further partners as well. We do have Paul Storey that joined the company. So he has been incremental building out our operations team, as our EVP of Operations. So he comes with a great wealth of knowledge and also potential partners. So lots of opportunity there. I mean if you look at our – the velocity, the production levels that we've been producing over the last two months, we've produced more product than we did in all of 2020. So we are really well positioned as we continue to fulfill the demand that's out there for Celsius.

Okay, great, thanks very much. I'll hop back in the queue.

Thank you, Anthony.

Thank you.

This concludes our question-and-answer session. I'd like to hand the call back to management for closing remarks.

Thank you. On behalf of the company, we'd like to thank everyone for joining us today and their continued interest. Our results demonstrate our products are gaining considerable momentum. We are capitalizing on today's global health and wellness trends and the transformation taking place in today's energy drink category. Our active lifestyle position is a global position with mass appeal. We're building upon our core and leveraging opportunities and deploying best practices. We have an award-winning portfolio, strategy and team in a large, rapidly growing market that consumers want. We believe we'll be able to continue to navigate through the challenge ahead of us as a result of COVID-19 and we are well positioned to thrive in the transformation taking place in the category today. In addition, I'd like to thank all of our investors for their continued support and confidence in our team. Next week we'll be hosting our Annual Shareholder Meeting in August 19 at 2:00 PM in Boca Raton. Notices have been sent out to all shareholders with a record date as of June 30, 2021. Additional information is available on our corporate website. Also upcoming conferences, we will be attending, Wells Fargo Fourth Annual Consumer Conference is being held September 23rd to 24th, also the Jefferies West Coast Consumer Conference is being held in November 16th and 17th. Look forward to seeing many of you there. Thank you everyone for your interest in Celsius. Be safe, stay healthy, and have a great day.

Ladies and gentlemen, this does conclude today’s teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.