Tim Cofer
Analyst · JPMorgan. Please state your question.
Maybe I'll start and Niko, you jump in. First, in terms of - the first part of your question was around investing in both capacity and capabilities. And indeed, I think earlier on the call, we've highlighted the capacity investment that again is on both the Garden and the Pet side, and is critical to ensure we service our customers, as Niko just mentioned. On the capability side, we are making further investments in kind of the growth consumer-oriented space. So this would be continued investment in e-commerce whereas we shared earlier in the call, we had another very strong quarter of e-commerce on the Pet side where that is now 20% of branded consumer pet sales, and we're seeing a very strong kind of 40 plus - 40%, 50% type growth on the Pet side. And then on the Garden side, while underdeveloped, we're seeing continued triple-digit growth on Garden e-commerce, continued investment in e-commerce, in people, in the team, in content development, in servicing and in fulfillment, as well, investing in areas like brand building, which you will see more of this year, and a couple of our flagship brands on the Garden side, as well as on the Pet side, there'll be more investment in marketing against our power brands. We're dialing up our innovation agenda here in this Company, and we've got some good innovation for this year, we expect even better going into '22 and '23. And as you would know, you need to invest early in that innovation funnel for it to bear fruit in future years. And we're doing that both on John and J.D's business, both Pet and Garden. Digital marketing is another area. So we are taking the opportunity consistent with that strategy to invest proactively in the growth agenda in more of those consumer-facing capabilities as well as capacity.